Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Legal
More Employer Clients.
Employee Claims Kept Apart.
Built for Small Employment Firms.
A founder with a discrimination charge on the desk talks to two or three employment firms before they hire one. We bring those employer matters in, and we keep employee claim traffic in its own campaign.
We build the search, ads and intake for employer work.
handshake verified star
Trusted by employer-side employment firms to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For owners of small employment firms that act for employers, defending discrimination, harassment and wage and hour claims and handling executive agreements, who want more employer clients from companies that fit their practice, with employee searches sent to their own path, no spend on claims the firm does not take, and nothing claimed about a result that the firm cannot stand behind.
check_circle Owner-operators with 1 to 5 attorneys who grew on referrals from CPAs, HR consultants and insurance brokers but have never had an employer channel of their own
check_circle Firms of 5 to 20 lawyers with a partner responsible for business development who needs a steady flow of employer inquiries to work
check_circle Boutiques that defend EEOC and state agency charges and wage and hour claims and whose website still reads like a page for the employee
check_circle Firms that draft and negotiate executive employment and separation agreements and want inquiries from boards, founders and general counsel, not from the executive
check_circle Firms whose site is mostly attorney bios and practice labels and says nothing to the HR director with a demand letter in hand
check_circle Owners who want to know which search, page or ad produced each signed engagement letter before the next planning conversation
Who buys, and what they search
groups
Who you are marketing to
- personOwners of 20 to 500 employee companies who have just received an EEOC or state agency charge and have no outside counsel
- personHR directors with a demand letter from a plaintiff's attorney and a response deadline
- personFounders and boards drafting or unwinding an executive employment agreement who want counsel on the company side
- personGeneral counsel at mid-sized companies who need a local employment specialist for a wage and hour audit or a single contested matter
- personPayroll and HR consultants, CPAs and insurance brokers who refer their clients and want a firm they can vouch for
travel_explore
What buyers search for
searchemployment defense attorney for small businesssearchEEOC charge response lawyer Dallassearchwage and hour defense attorneysearchexecutive employment agreement lawyersearchseverance agreement lawyer for employerssearchemployer side employment lawyer near me
bolt
Ready to book
- boltA form or call that names a company, an issue and a deadline
- boltReturn visits to the employer services page and the billing page
- boltSearches that pair employment attorney with employer, defense, company or an industry
- boltAn inquiry submitted within a day of a charge notice or a demand letter, which is when a company asks a firm to take the matter
What drives their decision
check_circle
A plain statement that the firm acts for employers, with the kinds of claims it defends listed in the company's words
check_circle
Evidence of matters like theirs, in general terms that respect confidentiality
check_circle
Billing they can read before they call, in USD, whether hourly, a flat fee for an agreement or a retainer for ongoing advice
check_circle
A named attorney who returns the call the same day, because the response deadline is real
How we capture intent
search
Employer-intent SEO
Separate pages for each kind of claim the firm defends and each kind of agreement it drafts, each written for the question the HR director or founder typed, plus a plain page on how the firm works and how it bills, with any employee pages kept on their own path.
ads_click
Intent-split Google Ads
Employer campaigns with their own budgets by kind of claim and kind of agreement, and exclusions for fired, wrongful termination, unpaid, my employer, my boss and free consultation, reviewed every week.
verified
Practice and billing page
A page that states that the firm acts for employers, which claims it defends, which agreements it drafts, how it bills and where its attorneys are admitted, showing only what the firm actually holds.
chat
Same-day replies
Alerts and follow-up so every employer inquiry reaches a named attorney the same business day, including the ones that arrive on a Friday afternoon when a charge notice lands.
my_locationTargeting around the metro areas and states where the firm's attorneys are admitted and actually appear, weighted toward the industries your signed engagement letters came from, with no spend on employee searches or on states where you cannot act.
Our Employment Law Marketing Approach
01
flight_takeoff
Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
filter_alt
Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
auto_awesome
Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
event
Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Employment Law marketing services
search
SEO for Employment Law
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "employment defense attorney for small business"
- checkClear answers to questions people ask when comparing options like "EEOC charge response lawyer Dallas"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
query_stats
SEM for Employment Law
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "employment defense attorney for small business" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
ads_click
Meta Ads for Employment Law
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how employment law customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Employment Law
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "wage and hour defense attorney" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
check
More employer inquiries from companies in the industries and headcount bands your practice is built on
check
Employer demand and employee demand split into separate pages, campaigns and reports
check
A clear cost per qualified employer inquiry by channel
check
Pages that explain how you defend a charge, how you handle an executive exit and how you bill in USD, in plain words, with no promised result
check
An intake path that asks for the company, the issue and the deadline, so the first call is a real conversation about the matter
This is employment law marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
person
Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
person
Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
person
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
person
Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about employment law marketing? We have got honest answers.
What does employment lawyer marketing include?
Employment lawyer marketing for an employer-side firm in the United States includes employer-intent pages for searches like employment defense attorney for small business and executive employment agreement lawyer, a plain page on how you defend a charge, how you handle an executive exit and how you bill in USD, Google Ads split between employer intent and employee intent with plaintiff searches excluded, Meta retargeting for HR directors still weighing which firm to call, and call and form tracking that reports cost per qualified employer inquiry in USD. HeyLead does the marketing. The firm keeps every legal, fee and client decision.
Is this page for employees, job seekers or plaintiff firms?
No. This page is for the owner of a small employment firm in the United States that acts for employers: defending discrimination, harassment, retaliation and wage and hour claims, and drafting and negotiating executive agreements. It is not a page for an employee with a claim, not a page for a job seeker and not a page for a criminal, family or personal injury firm. If you have been dismissed and want to bring a claim, this page will not help you, and the pages we build send employee searches to their own path rather than into the employer campaign.
Which searches actually bring employer instructions?
The ones an HR director, a founder or a general counsel types. Employment defense attorney with a city or an industry attached, EEOC charge response lawyer, wage and hour defense attorney, executive employment agreement lawyer and severance agreement review for employers. Employee searches such as wrongful termination lawyer near me, unpaid overtime claim and was I fired illegally bring plaintiffs, not clients. They are excluded from the employer campaign and, if the firm takes employee work, sent to a separate page with its own tracking.
How do you keep employee claim traffic out of the employer campaign?
Separate pages, separate campaigns and separate reports. Employer pages talk to the company and ask for the business, the issue and the deadline. Employee pages, if the firm wants them, talk to the individual and ask what happened and who the employer is. The employer campaign carries exclusion lists for fired, wrongful termination, unpaid, my employer, my boss and free consultation, reviewed every week, so the owner sees employer inquiries on their own line.
Who is responsible for the lawyer advertising rules?
The firm. Lawyer advertising in the United States is governed by the rules of professional conduct of the state where the firm's attorneys are admitted, and HeyLead holds no law license and gives no legal advice. We write nothing that claims a result, a certification the firm does not hold or a comparison the firm cannot support, and the owner approves every page and ad before it goes live. We do not quote the rules of any state on this page and we do not imply one national advertising rule.
What is one employer client actually worth to a firm?
As an illustration, not a forecast HeyLead will deliver: one company that sends its charges, its handbook questions and its executive agreements to the same firm for years, at the rates the firm sets in USD, is the commercial point of the whole exercise. We do not publish an industry hourly rate, we do not quote a figure for your fees and we do not promise a matter. We report cost per qualified employer inquiry so the owner can set that number against their own billing.
Can you promise a number of matters, a dismissed charge or a settlement?
No. Companies instruct counsel on their own schedule, the firm decides which matters to take, and the outcome of a charge or a claim depends on the facts and the forum. We do not promise a number of matters, a dismissed charge, a settlement figure or a result of any kind. We report which pages, searches and ads produced employer inquiries so the owner can judge the channel on evidence.
How long before employer inquiries arrive?
Google Ads can bring employer inquiries within weeks of launch, usually from companies that already have a charge or a demand letter and are comparing firms. Search visibility for city and industry terms builds over months. A website rebuild takes a few weeks to plan and build, and the first month after launch shows which pages earn inquiries. We report progress as it comes rather than promising a date.
Will you write about our matters and clients?
Only in the general terms the owner approves, such as the type of claim, the industry and the forum, and never with a client name, an employee's name or a fact that is confidential or has not been agreed in writing. Confidentiality is part of why a company instructs outside counsel, and the site has to show that you take it seriously.
Which service do we start with?
It depends on the audit. A firm whose website speaks to employees usually starts with the employer practice pages, because ads sent to a page about wrongful termination waste spend on the wrong side. A firm with a plain employer page and no traffic usually starts with Google Ads on employer-intent searches. We tell you which after we look at the site, the tracking and the searches companies in your market actually type.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Bring In Employer Clients
If you run a small employment firm in the United States that acts for employers and want inquiries from companies that fit your practice, let's talk. We start with your website, your engagement terms in USD and the searches HR directors and founders actually type.