Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.
Legal
More Employer Instructions.
Employee Claims Kept Apart.
Built for UK Employment Firms.
Built for UK owner-led businesses competing in British search. A founder with a tribunal claim on the desk talks to two or three employment firms before they instruct one. We bring those employer instructions in, and we keep employee claim traffic in its own campaign.
We build the search, ads and intake for employer work in the UK.
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Trusted by employer-side employment solicitors in the UK to turn local demand into booked work Serving London, Manchester, Birmingham, Leeds and Glasgow across England, Scotland, Wales and Northern Ireland in the UK.
Who This Is For
For owners of small UK employment firms that act for employers, defending tribunal claims for unfair dismissal, discrimination and unpaid wages and handling executive exits where the firm already does that work, who want more employer instructions from companies that fit their practice, with employee searches sent to their own path, no spend on claims the firm does not take, and nothing claimed about a result that the firm cannot stand behind.
check_circle Owner-operators with 1 to 5 solicitors who grew on referrals from accountants, HR consultants and insurance brokers but have never had an employer channel of their own
check_circle Firms of 5 to 20 solicitors with a partner responsible for business development who needs a steady flow of employer enquiries to work
check_circle Boutiques that defend unfair dismissal, discrimination and wage claims in the Employment Tribunal and whose website still reads like a page for the claimant
check_circle Firms that handle executive exits and settlement agreements for the company and want enquiries from boards, founders and in-house counsel, not from the executive
check_circle Firms whose site is mostly solicitor profiles and practice labels and says nothing to the HR director with a claim form in hand
check_circle Owners who want to know which search, page or ad produced each signed client care letter before the next planning conversation
Who buys, and what they search
groups
Who you are marketing to
- personOwners of 20 to 500 employee companies who have just received a tribunal claim and have no employment solicitor in the UK
- personHR directors with a letter before claim from a claimant's solicitor and a response deadline in the UK
- personFounders and boards agreeing or unwinding an executive service agreement who want a solicitor on the company side in the UK
- personIn-house counsel at mid-sized companies who need a local employment specialist for a holiday pay audit or a single contested claim in the UK
- personPayroll and HR consultants, accountants and insurance brokers who refer their clients and want a firm they can vouch for in the UK
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What buyers search for
searchemployment solicitor for employers Manchestersearchtribunal defence solicitorsearchsettlement agreement solicitor for employerssearchemployment law advice for small businesssearchexecutive exit solicitor Londonsearchemployer side employment law firm near me
bolt
Ready to book
- boltA form or call that names a company, an issue and a deadline in the UK
- boltReturn visits to the employer services page and the cost information page in the UK
- boltSearches that pair employment solicitor with employer, defence, company or a sector in the UK
- boltAn enquiry submitted within a day of a claim form or a grievance, which is when a company turns a problem into an instruction in the UK
What drives their decision
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A plain statement that the firm acts for employers, with the kinds of claims it defends listed in the company's words in the UK
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Evidence of matters like theirs, in general terms that respect confidentiality in the UK
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Cost information they can read before they call, in pounds, whether hourly, a fixed fee for a settlement agreement or a retainer for ongoing advice in the UK
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A named solicitor who returns the call the same day, because the response deadline is real in the UK
How we capture intent
search
Employer-intent SEO
Separate pages for each kind of claim the firm defends and each kind of agreement it handles, each written for the question the HR director or founder typed, plus a plain page on how the firm works and how it charges, with any employee pages kept on their own path in the UK.
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Intent-split Google Ads
Employer campaigns with their own budgets by kind of claim and kind of agreement, and exclusions for sacked, unfair dismissal, no win no fee, my employer, my boss and free consultation, reviewed every week in the UK.
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Practice and cost information page
A page that states that the firm acts for employers, which claims it defends, which agreements it handles, how it charges and which regulator authorises it, showing only what the firm actually holds in the UK.
chat
Same-day replies
Alerts and follow-up so every employer enquiry reaches a named solicitor the same business day, including the ones that arrive on a Friday afternoon when a claim form lands in the UK.
my_locationTargeting around the cities and regions where the firm's solicitors are based and actually appear, from London and Manchester to Birmingham, Leeds and Glasgow, weighted toward the sectors your signed client care letters came from, with no spend on employee searches in the UK.
Our Employment Law Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in the UK.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in the UK.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded UK market.
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in the UK.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in the UK.
Employment Law marketing services
search
SEO for Employment Law
Help nearby customers find you on Google before they call a competitor in the UK
- checkService and location pages built around searches like "employment solicitor for employers Manchester" in the UK
- checkClear answers to questions people ask when comparing options like "tribunal defence solicitor" in the UK
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in the UK
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SEM for Employment Law
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in the UK
- checkGoogle Ads campaigns for "employment solicitor for employers Manchester" and similar high-intent searches in the UK
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in the UK
- checkLanding pages that match the ad and lead to calls or bookings in the UK
ads_click
Meta Ads for Employment Law
Reach the right local audience on Facebook and Instagram with proof-led ads in the UK
- checkLocation and interest targeting matched to how employment law customers decide in the UK
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in the UK
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in the UK
web
Web Design for Employment Law
Pages that make it easy to understand the offer and take the next step in the UK
- checkPages built for searches like "settlement agreement solicitor for employers" and for quote or booking requests in the UK
- checkReviews, credentials and the areas you serve visible before anyone scrolls in the UK
- checkForms, tap-to-call buttons and booking steps tested on phones in the UK
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in the UK.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in the UK.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.
Certified and experienced
Certified where it matters. Accountable for the outcome in the UK.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More employer enquiries from companies in the sectors and headcount bands your practice is built on in the UK
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Employer demand and employee demand split into separate pages, campaigns and reports in the UK
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A clear cost per qualified employer enquiry by channel in the UK
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Pages that explain how you defend a tribunal claim, how you handle an executive exit and how you charge in pounds, in plain words, with no promised result in the UK
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An enquiry path that asks for the company, the issue and the deadline, so the first call is a real conversation about the matter in the UK
This is employment law marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in the UK.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in the UK.
Budgets and reporting in £ (GBP). VAT at 20% belongs in the unit economics.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
person
Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
person
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
person
Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about employment law marketing? We have got honest answers in the UK.
What does employment solicitor marketing include in the UK?
Employment solicitor marketing for an employer-side firm in the UK includes employer-intent pages for searches like employment solicitor for employers and settlement agreement solicitor for employers, a plain page on how you defend a tribunal claim, how you handle an executive exit and how you charge in GBP, Google Ads split between employer intent and employee intent with claimant searches excluded, Meta retargeting for HR directors still weighing which firm to instruct, and call and form tracking that reports cost per qualified employer enquiry in GBP. HeyLead does the marketing. The firm keeps every legal, fee and client decision.
Is this page for employees, job seekers or claimant firms?
No. This page is for the owner of a small employment firm in the UK that acts for employers: defending unfair dismissal, discrimination and wage claims in the Employment Tribunal, and handling executive exits and settlement agreements where the firm already does that work. It is not a page for an employee with a claim, not a volume practice for employee unfair dismissal claims, not a page for a job seeker and not a page for a criminal, family or personal injury firm. If you have been dismissed and want to bring a claim, this page will not help you, and the pages we build send employee searches to their own path rather than into the employer campaign.
Which searches actually bring employer instructions?
The ones an HR director, a founder or an in-house counsel types. Employment solicitor for employers with a city attached, tribunal defence solicitor, settlement agreement solicitor for employers, employment law advice for small business and executive exit solicitor. Employee searches such as unfair dismissal solicitor near me, no win no fee employment claim and can I claim unfair dismissal bring claimants, not clients. They are excluded from the employer campaign and, if the firm takes employee work, sent to a separate page with its own tracking in the UK.
How do you keep employee claim traffic out of the employer campaign?
Separate pages, separate campaigns and separate reports. Employer pages talk to the company and ask for the business, the issue and the deadline. Employee pages, if the firm wants them, talk to the individual and ask what happened and who the employer is. The employer campaign carries exclusion lists for sacked, unfair dismissal, no win no fee, my employer, my boss and free consultation, reviewed every week, so the owner sees employer enquiries on their own line in the UK.
Who is responsible for the solicitors' publicity rules?
The firm. For firms regulated by the SRA in England and Wales, the SRA Code of Conduct for Solicitors, paragraph 8.8, read on sra.org.uk, says: "You ensure that any publicity in relation to your practice is accurate and not misleading, including that relating to your charges and the circumstances in which interest is payable by or to clients." Paragraph 8.9 says: "You do not make unsolicited approaches to members of the public, with the exception of current or former clients, in order to advertise legal services provided by you, or your business or employer." HeyLead makes no unsolicited approaches on a firm's behalf, writes nothing about charges or results that the firm cannot support, and the owner approves every page and ad before it goes live. HeyLead holds no practising certificate and gives no legal advice. Firms in Scotland and Northern Ireland confirm their own regulator's rules.
Do we have to publish our prices for tribunal defence?
That is a question for the firm and its regulator, and we give no legal advice. What we read on sra.org.uk is that SRA Transparency Rule 1.4 lists "the provision of advice and representation to employers in relation to defending claims before the Employment Tribunal brought by an employee for unfair dismissal or wrongful dismissal" among the services to businesses, and that rule 1.1 says an authorised body who publishes the availability of those services "must, in relation to those services, publish on its website cost information". If the firm publishes that it defends tribunal claims, we build the cost page in the firm's own figures in GBP and the owner approves it.
Why not chase employee unfair dismissal claims as well?
Because the money on the employer side is in the instruction, not the award. An article on mfmac.com dated 21 October 2024, linking to the gov.uk tribunals statistics release for April to June 2024, says: "The median award for unfair dismissal claims is only GBP 6,746." That is an employee-side figure and HeyLead produces no awards. It shows why a volume practice for employee claims is a different business from the one this page is built for, and why we keep employee searches out of the employer campaign.
Can you promise a number of matters, a struck-out claim or a settlement?
No. Companies instruct solicitors on their own schedule, the firm decides which matters to take, and the outcome of a tribunal claim depends on the facts and the tribunal. We do not promise a number of matters, a struck-out claim, a settlement figure or a result of any kind. We report which pages, searches and ads produced employer enquiries so the owner can judge the channel on evidence in the UK.
How long before employer enquiries arrive?
Google Ads can bring employer enquiries within weeks of launch, usually from companies that already have a claim form or a grievance and are comparing firms. Search visibility for city and sector terms builds over months. A website rebuild takes a few weeks to plan and build, and the first month after launch shows which pages earn enquiries. We report progress as it comes rather than promising a date in the UK.
Which service do we start with?
It depends on the audit. A firm whose website speaks to employees usually starts with the employer practice pages, because ads sent to a page about unfair dismissal waste spend on the wrong side. A firm with a plain employer page and no traffic usually starts with Google Ads on employer-intent searches. We tell you which after we look at the site, the tracking and the searches companies in the UK actually type.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in the UK.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in the UK.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in the UK.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in the UK.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in the UK.
Let's Bring In Employer Instructions
If you run a small employment firm in the UK that acts for employers and want enquiries from companies that fit your practice, let's talk. We start with your website, your terms of business in pounds and the searches HR directors and founders actually type.