Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Legal
Personal Injury Marketing
That Books Real Intakes.
Injured people compare several firms in a single day and sign with the one that answers well. We bring those qualified intakes to your firm, for the case types you staff and the states you are licensed in.
We build the search, ads and case pages, and track which search signed each file.
handshake verified star
Trusted by personal injury firms to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For US personal injury principals and intake managers who want files the attorneys can take, with a clear source on each intake.
check_circle Auto and motorcycle accident practices
check_circle Premises liability and slip-and-fall firms
check_circle Firms handling trucking, wrongful death, or medical malpractice cases
check_circle Firms that also take workers' compensation matters
check_circle Practices tired of shared-lead vendors that want their own source data
Who buys, and what they search
groups
Who you are marketing to
- personSomeone injured in a car, truck, or motorcycle crash
- personA person hurt on another party's property, such as a fall in a store
- personA worker injured on the job weighing a workers' compensation claim
- personFamily members after a serious injury or a wrongful death
- personSomeone dealing with an insurer's low offer or a denied claim
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What buyers search for
searchcar accident lawyer near mesearchtruck accident attorneysearchslip and fall lawyersearchworkers comp attorney near mesearchpersonal injury lawyer free consultation
bolt
Ready to book
- boltThe caller names the type of accident and the state where it happened
- boltThe form shows whether treatment has started and whether another attorney is already involved
- boltThey ask how the fee arrangement works
- boltThey mention an insurer contact or a deadline
What drives their decision
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Whether the firm handles their kind of case in their state
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How quickly and kindly the first call is answered
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Clarity about how the fee arrangement works
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Reviews from real clients that speak to communication
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A sense that the firm will take the case seriously and keep them informed
How we capture intent
search
Local search
Case-type pages, county pages, and a maintained Google Business Profile so people find the firm when they search for an attorney nearby.
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Google Ads by case type
Separate campaigns for auto, trucking, premises, and workers' compensation, with negatives that remove job seekers and cases you do not take.
call
Intake and speed to response
Call tracking and alerts so a new inquiry is answered quickly, with missed calls reported so nothing sits unanswered.
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Case-type landing pages
Short forms that record case type, state, and source so each intake can be traced through to a signed file.
my_locationThe metros and counties around your offices, such as Houston, Atlanta, Los Angeles, Miami, Phoenix, and Chicago, limited to the states where your attorneys are licensed.
Our Personal Injury Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Personal Injury marketing services
search
SEO for Personal Injury
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "car accident lawyer near me"
- checkClear answers to questions people ask when comparing options like "truck accident attorney"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Personal Injury
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "car accident lawyer near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
ads_click
Meta Ads for Personal Injury
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how personal injury customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Personal Injury
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "slip and fall lawyer" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More qualified intakes the firm has capacity to sign
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Case-type pages that separate auto, premises, and workers' compensation questions
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Pages that refer to the state bar that licenses your attorneys
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No invented verdicts, badges, or results claims
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Source tracking from the search or ad through to the signed file
This is personal injury marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
person
Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
person
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
person
Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about personal injury marketing? We have got honest answers.
Are you a law firm or a marketing agency?
A marketing agency. HeyLead does not give legal advice, review cases, or refer injured people to attorneys. Your attorneys stay responsible for client relationships, fee agreements, and compliance with your state bar's rules.
Do you sell shared leads?
No. We build your own search presence, ads, and intake pages, so inquiries come to your firm alone and each one carries a source. That gives you data on which search or ad produced each signed file.
Can you promise verdicts, settlements, or a number of cases?
No. We do not promise case results, rankings, or a fixed volume of intakes, and we never write verdict or settlement claims. What we can show is which searches, pages, and ads produced calls, forms, and signed files.
How do you keep out people who are not a fit?
Negative keywords remove searches for jobs, law school, and cases you do not take. Forms ask for case type and the state where the incident happened, and intake can screen from there. Some poor fits still call, so we track and tighten.
Which state bar rules apply?
The rules of the state bar or bars that license your attorneys. Advertising and solicitation rules differ by state, so we keep each state's content separate and ask your firm to review every claim. Compliance review stays with the firm.
How do you handle the sensitive nature of injury and loss?
Pages and ads stay calm and respectful. We avoid images of injury for effect, fear language, and pressure. For wrongful death and serious injury, wording is agreed with your attorneys and written with care for families.
How soon will we see intakes?
Google Ads can produce calls within days once tracking is checked. Local search builds over months. Meta works mainly through awareness and retargeting. We report each channel separately so you see what is contributing.
Do you offer this outside the United States?
Not for personal injury. Personal injury marketing is offered for US firms on this site, and other regions currently cover family law and immigration law.
What do you need to get started?
Access to your website, Google Business Profile, and any ad accounts, plus a conversation about the case types you take, the states and metros you serve, and the hours intake is staffed. Most firms can give us this in a single call.
What will our managing partner see in reports?
A monthly report with spend, calls, forms, intakes, and, where intake shares the data, signed files, all broken down by the search, page, or ad that produced them. We keep the format plain so it can be read in a few minutes.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Book More Qualified Intakes
If you run a US personal injury firm and want intakes that fit the cases you take, let's talk. We start by looking at your site, your intake process, and your states.