Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Health, Wellness & Medical Aesthetics
More Surgical Consults.
Implants and Jaw Surgery Apart.
Built for Specialists.
A patient comparing implant or jaw surgery talks to two or three specialist practices before they book. We bring those booked consults in, and keep general dentistry and braces searches in their own path.
We build the search, ads and consult pages.
handshake verified star
Trusted by specialist oral surgery practices to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For oral surgeons who own a specialist practice and want more booked consults, with implant and wisdom tooth demand measured separately and no spend on check-up, braces or coupon shoppers.
check_circle Owner oral surgeons growing a single specialist practice beyond dentist referrals
check_circle Oral and maxillofacial surgery practices that place implants and want that caseload tracked on its own
check_circle Multi-room specialist practices with open consult slots to fill every week
check_circle Practices ramping a new associate surgeon who needs a consult book of their own
check_circle Surgeons who want consults from people ready to discuss a procedure, not toothache or whitening traffic
check_circle Two-office specialist practices that need each location visible on the map
Who buys, and what they search
groups
Who you are marketing to
- personAdults referred by a general dentist for wisdom tooth removal or a difficult extraction
- personAdults comparing a dental implant with a bridge or a denture after a failed tooth
- personPatients told by a general dentist that their implant or graft case needs a specialist
- personAdults with a jaw or TMJ problem who want a surgical opinion
- personReferring dentists looking for a surgeon who replies quickly and sends the patient back
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What buyers search for
searchoral surgeon near mesearchdental implants costsearchwisdom teeth removal near mesearchoral and maxillofacial surgeonsearchbone graft for dental implantsearchjaw surgery consultation
bolt
Ready to book
- boltA form or call that names implants, wisdom teeth, a referral or a failed tooth
- boltReturn visits to the fee page and the sedation section
- boltSearches that pair a procedure with a neighborhood or a referring dentist's town
- boltA consult booked online outside office hours
What drives their decision
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Proof that the person operating is a specialist oral surgeon, not a dentist who places some implants
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A clear fee range for an implant, an extraction and sedation, readable before the consult
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Reviews that mention the team, the wait and how the day of surgery went
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A consult they can book online with a reply the same day
How we capture intent
search
Implant and extraction SEO
Separate pages for dental implants, wisdom tooth removal, extractions, grafting, jaw surgery and sedation, each written for the question the searcher asked.
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Intent-split Google Ads
Implant and wisdom tooth campaigns with their own budgets, and exclusions for jobs, courses, braces, whitening and toothache searches.
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Surgeon profile and credentials
A page that states your training and the specialist title and credentials your state dental board allows you to list, in plain words and nothing more.
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Same-day consult replies
Alerts and follow-up so every consult request gets an answer the same day, including the ones that arrive after hours, and every referring dentist hears back.
my_locationRadius targeting around each office, weighted toward the referring dental practices and neighborhoods your current patients come from, with no spend on areas you cannot serve.
Our Oral Surgery Marketing Approach
01
flight_takeoff
Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Oral Surgery marketing services
search
SEO for Oral Surgery
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "oral surgeon near me"
- checkClear answers to questions people ask when comparing options like "dental implants cost"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
query_stats
SEM for Oral Surgery
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "oral surgeon near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
ads_click
Meta Ads for Oral Surgery
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how oral surgery customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Oral Surgery
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "wisdom teeth removal near me" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More booked consults from patients and referring dentists who are ready to discuss a procedure
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Implant and wisdom tooth demand split into separate campaigns, pages and reports
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A clear cost per booked consult by channel
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Procedure and fee pages reviewed against the FTC Endorsement Guides and state dental-board advertising rules
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A surgeon profile that states your training and board standing plainly, so nobody mistakes you for a dentist who places some implants
This is oral surgery marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about oral surgery marketing? We have got honest answers.
What does oral surgeon marketing include?
Oral surgeon marketing for a specialist practice includes a surgeon profile page that states your training and the specialist title and credentials your state dental board allows you to list, separate pages for dental implants, wisdom tooth removal, extractions, grafting, jaw surgery and sedation, a fee page with the fee ranges you actually charge, a referring dentist page, Google Business Profile upkeep for each office, Google Ads split by implant and wisdom tooth intent with exclusions for jobs, courses, braces and general dentistry, Meta retargeting for people still comparing consults, and call and form tracking that reports cost per booked consult. HeyLead does the marketing. The surgeon keeps every clinical and pricing decision.
Is this for general dentists who place implants?
No. This service is only for practices owned by a specialist oral surgeon, including oral and maxillofacial surgery practices that place implants. A general dentist who places some implants alongside check-ups, fillings and whitening serves a different patient mix and is marketed under dentistry, not here. We never describe a general dentist as a specialist, in any ad or on any page, because that claim belongs to your state dental board, not to marketing.
How is marketing an oral surgery practice different from marketing a general dental practice?
The patient is making one decision, not starting a long relationship of small visits. A general dental patient arrives for a check-up, a toothache or whitening and may stay for years. An oral surgery patient is choosing one specialist for one procedure, often after a referral and after comparing a few consults, and the fee runs to thousands. So the marketing leads with who the surgeon is, what implants and extractions cost and how the consult works, rather than insurance lists, hygiene recall and emergency slots. Campaigns separate implants from wisdom teeth instead of emergency from routine, the referring dentist is an audience in their own right, and the word specialist itself is a regulated claim the pages have to back up.
What advertising rules apply to oral surgeon marketing in the US?
Two sets. The FTC Endorsement Guides, revised in 2023, cover reviews and testimonials: an endorsement must reflect the honest opinion of the endorser, any material connection must be disclosed clearly, and an ad that features an exceptional outcome must make clear what the generally expected results are. Your state dental board's advertising rules decide who may call themselves an oral surgeon or oral and maxillofacial surgeon, which credentials may be listed and whether patient images need consent or a disclaimer. We write to both, and the surgeon signs off before anything clinical runs.
Can you keep implant intent and wisdom tooth intent apart?
Yes, and it is the core of how we structure the account. Implant searches skew toward adults pricing a long-term fix and often arrive after a failed tooth. Wisdom tooth searches skew toward younger adults and parents with a referral in hand. Each gets its own campaign, landing page, budget and report, so you can see which one books consults and which one needs work.
Will you use before-and-after photos and patient testimonials?
In the US, only where your state board allows it, with written consent you already hold and with the disclosures the FTC Endorsement Guides require. We never present a single case as what most patients get, we do not write or buy reviews, and we do not promise an implant outcome, a healed result or a surgery date in any ad or on any page.
How do you bring in referring dentists as well as patients?
With a referral page that explains how to refer, what records to send, how fast you reply and how the patient goes back to the dentist afterwards, plus a Business Profile and search presence for the terms dentists use. Your team gets a link to send after a phone call, and reports show how many referrals arrive through it.
How do you track a consult back to marketing?
Calls, forms and online scheduler clicks are tagged with the search, ad or page behind them. Where your practice software records consults attended and treatment accepted, we link those back so reports show cost per booked consult in USD and, where you share it, cost per accepted case. You see consults, not clicks.
Do you promise rankings, consult numbers or accepted cases?
No. Nobody can promise a search position, and consult numbers depend on your market, your fees, your referral base and how your front desk answers. What we promise is clear pages, tightly controlled campaigns and honest reporting on the consults that result.
What do you need from us to start?
Your website address, your current fee ranges for implants, extractions and sedation, how the consult and the referral process work today, which procedures you want more of, and any Google Ads, Meta or analytics accounts you run. We begin with a free audit and tell you what we would fix first.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Bring In Surgical Consults
If you own a specialist oral surgery practice and want consults from people ready to discuss a procedure, let's talk. We start with your website, your consult process and your fee ranges.