Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.
Health, Wellness & Medical Aesthetics
More Private Consultations.
Implants and Extractions Apart.
For GDC Specialists. for the UK
Built for UK owner-led businesses competing in British search. A patient weighing implants or a difficult extraction talks to two or three specialist practices before they book. We bring those private consultations in, and keep general dentistry and braces searches on their own path.
We build the search, ads and consultation pages in the UK.
handshake verified star
Trusted by specialist oral surgery practices in the UK to turn local demand into booked work Serving London, Manchester, Birmingham, Leeds and Glasgow across England, Scotland, Wales and Northern Ireland in the UK.
Who This Is For
For oral surgeons on the GDC specialist list who own a practice and want more private consultations, with implant and wisdom tooth demand measured separately and no spend on NHS waiting-list or job searches in the UK.
check_circle Owner oral surgeons building private consultations beyond referrals from local dental practices
check_circle Oral and maxillofacial surgery practices that place implants and want that caseload tracked on its own
check_circle Multi-room specialist practices with consultation slots to fill each week
check_circle Practices bringing in a new specialist associate who needs a consultation book
check_circle Practices that take NHS referrals and want to grow the private side without blurring the two
check_circle Surgeons who want consultations from people ready to discuss a procedure, not from offer-led enquiries
Who buys, and what they search
groups
Who you are marketing to
- personAdults referred by their dentist for wisdom tooth removal or a difficult extraction in the UK
- personAdults comparing a private dental implant with a bridge or a denture after a failed tooth in the UK
- personPatients told by their dentist that their implant or graft case needs a specialist in the UK
- personAdults with a jaw problem who want a surgical opinion privately rather than wait in the UK
- personReferring dentists looking for a surgeon who replies quickly and sends the patient back in the UK
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What buyers search for
searchspecialist oral surgeon near mesearchdental implants cost UKsearchwisdom tooth removal Londonsearchprivate oral surgeon Manchestersearchoral and maxillofacial surgeonsearchbone graft for dental implant
bolt
Ready to book
- boltA form or call that names implants, wisdom teeth, a referral or a failed tooth in the UK
- boltReturn visits to the fee page and the sedation section in the UK
- boltSearches that pair a procedure with a suburb, town or postcode you serve
- boltA consultation booked online outside office hours in the UK
What drives their decision
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Confirmation that the surgeon is on the GDC specialist list, not a dentist who places some implants in the UK
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A private fee range for an implant, an extraction and sedation, readable before the consultation in the UK
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Reviews that mention the team, waiting times and how the day of surgery went in the UK
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A consultation that can be booked online with a reply the same day in the UK
How we capture intent
search
Implant and extraction SEO
Separate pages for dental implants, wisdom tooth removal, extractions, grafting, jaw surgery and sedation, each written for the question the searcher asked in the UK.
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Intent-split Google Ads
Implant and wisdom tooth campaigns with their own budgets, and exclusions for jobs, courses, braces, whitening and toothache searches in the UK.
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Surgeon profile and credentials
A page that states your training and your place on the GDC specialist list, in the words the GDC uses, in plain words and nothing more in the UK.
chat
Same-day consultation replies
Alerts and follow-up so every consultation request gets an answer the same day, including the ones that arrive after hours, and every referring dentist hears back in the UK.
my_locationLondon boroughs, Manchester, Birmingham, Leeds, Bristol and Cardiff, plus Glasgow and Edinburgh in Scotland and Belfast in Northern Ireland, each targeted by a radius around the practice and the areas your referring dentists cover in the UK.
Our Oral Surgery Marketing Approach
01
flight_takeoff
Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in the UK.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in the UK.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded UK market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in the UK.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in the UK.
Oral Surgery marketing services
search
SEO for Oral Surgery
Help nearby customers find you on Google before they call a competitor in the UK
- checkService and location pages built around searches like "specialist oral surgeon near me" in the UK
- checkClear answers to questions people ask when comparing options like "dental implants cost UK"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in the UK
query_stats
SEM for Oral Surgery
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in the UK
- checkGoogle Ads campaigns for "specialist oral surgeon near me" and similar high-intent searches in the UK
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in the UK
- checkLanding pages that match the ad and lead to calls or bookings in the UK
ads_click
Meta Ads for Oral Surgery
Reach the right local audience on Facebook and Instagram with proof-led ads in the UK
- checkLocation and interest targeting matched to how oral surgery customers decide in the UK
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in the UK
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in the UK
web
Web Design for Oral Surgery
Pages that make it easy to understand the offer and take the next step in the UK
- checkPages built for searches like "wisdom tooth removal London" and for quote or booking requests in the UK
- checkReviews, credentials and the areas you serve visible before anyone scrolls in the UK
- checkForms, tap-to-call buttons and booking steps tested on phones in the UK
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in the UK.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in the UK.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.
Certified and experienced
Certified where it matters. Accountable for the outcome in the UK.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More booked private consultations from patients and referring dentists ready to discuss a procedure in the UK
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Implant and wisdom tooth demand split into separate campaigns, pages and reports in the UK
check
A clear cost per booked consultation by channel
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Procedure and fee pages written to the CAP Code and the GDC's standards, with claims you can evidence in the UK
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A specialist profile that names your GDC specialist registration plainly in the UK
This is oral surgery marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in the UK.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in the UK.
Budgets and reporting in £ (GBP). VAT at 20% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about oral surgery marketing? We have got honest answers in the UK.
What does oral surgeon marketing include in the UK?
Oral surgeon marketing for a specialist practice includes a surgeon profile page that states your training and your place on the GDC specialist list, in the words the GDC uses, separate pages for dental implants, wisdom tooth removal, extractions, grafting, jaw surgery and sedation, a fee page with the fee ranges you actually charge, a referring dentist page, Google Business Profile upkeep for each office, Google Ads split by implant and wisdom tooth intent with exclusions for jobs, courses, braces and general dentistry, Meta retargeting for people still comparing consultations, and call and form tracking that reports cost per booked consultation. HeyLead does the marketing. The surgeon keeps every clinical and pricing decision in the UK.
Is this for general dentists who place implants?
No. This service is only for practices owned by a specialist oral surgeon, including oral and maxillofacial surgery practices that place implants. A general dentist who places some implants alongside check-ups, fillings and whitening serves a different patient mix and is marketed under dentistry, not here. We never describe a general dentist as a specialist, in any ad or on any page, because that claim belongs to the GDC, not to marketing in the UK.
How is marketing an oral surgery practice different from marketing a general dental practice?
The patient is making one decision, not starting a long relationship of small visits. A general dental patient arrives for a check-up, a toothache or whitening and may stay for years. An oral surgery patient is choosing one specialist for one procedure, often after a referral and after comparing a few consultations, and the fee runs to thousands. So the marketing leads with who the surgeon is, what implants and extractions cost and how the consultation works, rather than insurance lists, hygiene recall and emergency slots. Campaigns separate implants from wisdom teeth instead of emergency from routine, the referring dentist is an audience in their own right, and the word specialist itself is a regulated claim the pages have to back up in the UK.
What advertising rules apply to oral surgeon marketing in the UK?
Two sources. The GDC specialist lists decide who may be called a specialist, and the GDC's September 2026 registration report keeps Oral Surgery as its own specialty with no separate row for oral and maxillofacial surgery, so we describe you only with the title you actually hold. The CAP Code, enforced by the ASA, says in rule 12.1 that objective claims must be backed by evidence and in rule 12.3 that practitioners offering physically invasive treatments must have relevant and recognised qualifications. Reviews must be genuine and never incentivised. The surgeon signs off on every page and ad before it runs in the UK.
Can you keep implant intent and wisdom tooth intent apart?
Yes, and it is the core of how we structure the account. Implant searches skew toward adults pricing a long-term fix and often arrive after a failed tooth. Wisdom tooth searches skew toward younger adults and parents with a referral in hand. Each gets its own campaign, landing page, budget and report, so you can see which one books consultations and which one needs work in the UK.
Will you use before-and-after photos and patient reviews?
Only with written patient consent you already hold, and never in a way that implies one case is what most patients get. Reviews must be genuine and unincentivised. We do not write or buy them, and we never promise an implant outcome, a healed result or a surgery date in an ad or on a page in the UK.
We take NHS referrals. Can you still help?
Yes, as long as the marketing is for the private side and does not blur the two. We do not advertise NHS treatment or promise a place on a waiting list. Pages explain plainly what private treatment costs and how a private consultation is booked, so a patient who wants to go private knows the next step in the UK.
How do you track a consultation back to marketing?
Calls, forms and online booking clicks are tagged with the search, ad or page behind them. Where your practice software records consultations attended and treatment accepted, we link those back so reports show cost per booked consultation in GBP and, where you share it, cost per accepted case. You see consultations, not clicks.
Do you promise rankings, consultation numbers or accepted cases?
No. Nobody can promise a search position, and consultation numbers depend on UK towns and cities, your fees, your referral base and how your front desk answers. What we promise is clear pages, tightly controlled campaigns and honest reporting on the consultations that result.
What do you need from us to start?
Your website address, your current fee ranges for implants, extractions and sedation, how the consultation and the referral process work today, which procedures you want more of, and any Google Ads, Meta or analytics accounts you run. We begin with a free audit and tell you what we would fix first in the UK.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in the UK.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in the UK.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in the UK.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in the UK.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in the UK.
Let's Bring In Surgical Consults
If you own a UK specialist oral surgery practice and want more private consultations, get in touch. We start with your website, your fee ranges and how a consultation is booked today.