Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Oral Surgery
Google Ads for Oral Surgeons in the UK
Google Ads puts your specialised practice in front of people already searching for implants, wisdom tooth removal or an oral surgeon near them. We split the intents and count booked consultations, not clicks.
We manage the account, pages, call and form tracking and reporting. The surgeon reviews ad copy against GDC and CAP Code rules and owns compliance.
Paid search for oral surgery in your part of the UK
Context from how your customers search, compare and book.
Oral surgery paid search is a matter of buying the right conversations. Someone typing dental implants cost and someone typing wisdom teeth removal near me are at different points and deserve different ads, pages and budgets. Campaigns separate those intents rather than buying every phrase that contains the word surgery.
Wasted clicks come from predictable places. Oral surgeon jobs, surgical assistant courses, general dentistry searches, orthodontist and braces searches, cosmetic veneers and emergency toothache all share words with your keywords. We start with exact and phrase match around implants, extractions, wisdom teeth and the specialist consultation, add those negatives from day one and prune weekly from the search terms report.
A single implant case or a jaw surgery is worth enough that one booked consultation can carry a month of spend, as long as the account is counting consultations and not clicks. We do not quote a cost per click, because it says nothing about whether the person booked. Reporting ties spend in GBP to booked consultations.
Claims stay inside the rules. The CAP Code, enforced by the ASA, says in rule 12.1 that objective claims must be backed by evidence and in rule 12.3 that practitioners offering invasive treatments must have relevant and recognised qualifications, and the ASA may ask for details of who supervises and administers them. The GDC decides who may use a specialist title. We write to both, and the surgeon signs off before anything clinical runs.
Who oral surgery Google Ads suit
groups Customer segments
- person Specialist practices with open consultation slots they want filled within weeks
- person Practices with a new associate surgeon who needs a consultation book
- person Practices opening a second office in a new part of town
- person Surgeons who ran ads before and were burned by job seekers and toothache calls
psychology What drives their decision
- check_circle Implant and wisdom tooth campaigns with their own budgets and landing pages
- check_circle Negative keywords that keep out jobs, courses, braces and general dentistry searches
- check_circle Call tracking that shows which keyword produced each consultation request
- check_circle Transparent spend, billed by Google directly to your account in GBP
How we deliver SEM
A clear, repeatable process built around how oral surgery customers search and decide.
1
Account and consultation review
We review any existing account or plan a new one around the procedures you want more of, the areas each office serves and the hours the front desk answers. We also agree what counts as a booked consultation so reporting means something.
2
Campaign structure
Separate campaigns for dental implants, wisdom tooth removal, extractions and grafting, jaw surgery and the specialist consultation, each with its own budget, ads and landing page. Location targeting follows the radius around each office and the areas your referring dentists cover.
3
Keywords and negatives
We start with exact and phrase match on consultation-intent searches, then add negatives such as jobs, salary, assistant course, residency, braces, orthodontist, veneers, whitening, cheap and emergency dentist. The search terms report guides weekly pruning in the early months.
4
Landing pages and call and form tracking
Each campaign gets a page that names the procedure, states your fee range and what the consultation includes, and shows the surgeon. Dynamic call tracking shows which ad and keyword produced each call, and missed calls are flagged for follow-up.
5
Conversion counting and tuning
Conversions count calls above a minimum length, forms that name a procedure and, where your practice software shares it, consultations attended. Bids and budgets follow those numbers, not clicks.
query_stats
What Oral Surgery SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in the UK
- check_circle Campaign build and ongoing management
- check_circle Landing pages for implants and wisdom tooth removal
- check_circle Call and form tracking and conversion setup
- check_circle Weekly search term reviews in the early months
- check_circle Monthly report with spend in GBP and consultations by keyword
What you can expect
- verified Consultation requests from people actively looking for a specialist oral surgeon
- verified Fewer calls about jobs, courses, braces or toothache
- verified Budget concentrated on whichever of implants or wisdom teeth is booking consultations
- verified Ads that stay inside GDC and CAP Code rules, approved by the surgeon
- verified Spend in GBP tied to booked consultations, not clicks
- verified A front desk that knows which campaign each call came from
Deliverables you receive
inventory_2 Campaigns structured by implant, wisdom tooth, extraction, jaw surgery and consultation intent, each with its own budget
inventory_2 Exact and phrase match keyword lists with an ongoing negative keyword list
inventory_2 Ad copy written plainly for review by the surgeon against the GDC's standards and the CAP Code
inventory_2 Dedicated landing pages for implants and wisdom tooth removal with fees stated
inventory_2 Call tracking numbers and form tracking connected to Google Ads
inventory_2 Ad scheduling around front-desk hours, with after-hours form routing
Technical approach
The mechanics behind SEM for oral surgery, explained plainly.
Match types and search terms
We review the search terms report weekly at the start and add negatives as unrelated queries appear. Broad match is only used once there is conversion data behind it, and it is watched closely so implant budget does not drift to toothache or braces searches.
Conversion tracking
Google Ads receives call and form conversions with filters for call length and completed procedure fields. Duplicate conversions from the same person are removed so reports reflect real consultation requests, not repeated clicks.
Scheduling and geography
Ads run when someone can answer, with bid adjustments for the evening hours when people research after a referral. Location targeting uses a radius around each office and excludes areas you cannot serve.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from oral surgery Google Ads
Paid search can produce consultation requests quickly, but the first weeks are for learning which intent books, not for judging results.
Days 1 to 14
Account structure, tracking, landing pages and ads are built and reviewed by the surgeon. We test that calls and forms record correctly before spend increases.
Days 15 to 60
Search term reports drive negative keywords and copy changes. We compare implant and wisdom tooth campaigns, shift budget toward the one producing booked consultations and ask the front desk for feedback on call quality.
Day 61 and beyond
With more data we refine bids, test new landing page versions and expand into jaw surgery or a second office if consultation capacity allows. Reporting ties spend in GBP to booked consultations.
Other Oral Surgery marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How much should an oral surgery practice spend on Google Ads? expand_more
It depends on your market, how many consultation slots you can fill and whether implants or wisdom teeth are the priority. We do not quote a cost per click or a cost per lead before testing, because published averages say nothing about your practice. We size the budget after the audit and adjust it to booked consultations.
Can you keep implant and wisdom tooth spend apart? expand_more
Yes. They run as separate campaigns with separate budgets, ads and landing pages, so someone pricing an implant never lands on a wisdom tooth page and you can see which intent books consultations at what cost.
How do you stop clicks from job seekers and students? expand_more
Negative keywords from day one for jobs, salary, assistant, hygienist, course, residency and school, plus weekly review of the search terms report in the early months. Those queries share words with yours, so the list keeps growing.
Do you bid on general dentistry or braces searches? expand_more
No. Check-up, whitening, braces and aligner searches belong to general dentists and orthodontists, and they only waste your budget. We exclude them and keep the account on implants, extractions, wisdom teeth, grafting and jaw surgery, which is what a specialist practice is actually for.
Who reviews the ads for compliance? expand_more
The surgeon does, before anything runs. We draft within the GDC's standards and the CAP Code, which govern the specialist title, credentials and any use of patient images or reviews, and the practice stays responsible for the final sign-off.
Can we advertise a free consultation? expand_more
Yes, if it is really free and the ad and page say what it includes. We keep it plain, with no coupon-style countdowns, and we never pair it with a promise about the implant or the surgery date.
What will we see each month? expand_more
Spend in GBP, consultation requests by campaign and keyword, consultations attended where your software records them, the negatives added and the changes planned. We do not report clicks as if they were patients.
Ready to get more from Oral Surgery SEM?
Get a free audit and we will show you where you are losing enquiries today.
Get a Free Audit arrow_forward