Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Health, Wellness & Medical Aesthetics
More Booked Consultations.
Implants and Jaw Surgery Apart.
For AHPRA-Registered Specialists. for Australia
Built for Australian owner-led businesses competing in AU search. A patient comparing implants or jaw surgery talks to two or three specialist practices before they book. We bring those booked consultations in, and keep general dentistry and braces searches on their own path.
We build the search, ads and consultation pages in Australia.
handshake verified star
Trusted by specialist oral surgery practices in Australia to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
For AHPRA-registered specialist oral and maxillofacial surgeons who own a practice and want more booked consultations, with implant and wisdom tooth demand measured separately and nothing in the advertising that section 133 prohibits in Australia.
check_circle Owner surgeons growing a single specialist practice beyond dentist referrals
check_circle Oral and maxillofacial surgery practices that place implants and want that caseload tracked on its own
check_circle Multi-room specialist practices with consultation slots to fill each week
check_circle Practices bringing in a new specialist associate who needs a consultation book
check_circle Surgeons who want consultations from people ready to discuss a procedure, not toothache or whitening traffic
check_circle Two-location specialist practices that need each practice visible on the map
Who buys, and what they search
groups
Who you are marketing to
- personAdults referred by their dentist for wisdom tooth removal or a difficult extraction in Australia
- personAdults comparing a dental implant with a bridge or a denture after a failed tooth in Australia
- personPatients told by their dentist that their implant or graft case needs a specialist in Australia
- personAdults with a jaw problem who want a surgical opinion in Australia
- personReferring dentists looking for a surgeon who replies quickly and sends the patient back in Australia
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What buyers search for
searchoral surgeon near mesearchdental implants costsearchwisdom teeth removal Brisbanesearchoral and maxillofacial surgeon Sydneysearchbone graft for dental implantsearchjaw surgery consultation
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Ready to book
- boltA form or call that names implants, wisdom teeth, a referral or a failed tooth in Australia
- boltReturn visits to the fee page and the sedation section in Australia
- boltSearches that pair a procedure with a suburb, town or postcode you serve
- boltA consultation booked online outside office hours in Australia
What drives their decision
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Confirmation that the surgeon holds AHPRA specialist registration, not a dentist who places some implants in Australia
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A fee range for an implant, an extraction and sedation, with a plain note on health fund gaps in Australia
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A practice that explains the process, the team and the day of surgery without testimonials in Australia
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A consultation that can be booked online with a reply the same day in Australia
How we capture intent
search
Implant and extraction SEO
Separate pages for dental implants, wisdom tooth removal, extractions, grafting, jaw surgery and sedation, each written for the question the searcher asked in Australia.
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Intent-split Google Ads
Implant and wisdom tooth campaigns with their own budgets, and exclusions for jobs, courses, braces, whitening and toothache searches in Australia.
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Surgeon profile and credentials
A page that states your training and the specialist registration you hold with AHPRA, in the words on the register, in plain words and nothing more in Australia.
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Same-day consultation replies
Alerts and follow-up so every consultation request gets an answer the same day, including the ones that arrive after hours, and every referring dentist hears back in Australia.
my_locationSydney, Melbourne, Brisbane, Perth, Adelaide and the regional centres around them, each targeted by a radius around the practice and the suburbs your referring dentists cover in Australia.
Our Oral Surgery Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in Australia.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in Australia.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded Australian market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in Australia.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in Australia.
Oral Surgery marketing services
search
SEO for Oral Surgery
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "oral surgeon near me" in Australia
- checkClear answers to questions people ask when comparing options like "dental implants cost" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Oral Surgery
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "oral surgeon near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Oral Surgery
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how oral surgery customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
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Web Design for Oral Surgery
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "wisdom teeth removal Brisbane" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More booked consultations from patients and referring dentists ready to discuss a procedure in Australia
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Implant and wisdom tooth demand split into separate campaigns, pages and reports in Australia
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A clear cost per booked consultation by channel, reported in Australian dollars
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Pages and ads written to section 133 and AHPRA's guidelines, with no testimonials in Australia
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A specialist profile that names your AHPRA specialist registration plainly in Australia
This is oral surgery marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about oral surgery marketing? We have got honest answers in Australia.
What does oral surgeon marketing include in Australia?
Oral surgeon marketing for a specialist practice includes a surgeon profile page that states your training and the specialist registration you hold with AHPRA, in the words on the register, separate pages for dental implants, wisdom tooth removal, extractions, grafting, jaw surgery and sedation, a fee page with the fee ranges you actually charge, a referring dentist page, Google Business Profile upkeep for each office, Google Ads split by implant and wisdom tooth intent with exclusions for jobs, courses, braces and general dentistry, Meta retargeting for people still comparing consultations, and call and form tracking that reports cost per booked consultation. HeyLead does the marketing. The surgeon keeps every clinical and pricing decision in Australia.
Is this for general dentists who place implants?
No. This service is only for practices owned by a specialist oral surgeon, including oral and maxillofacial surgery practices that place implants. A general dentist who places some implants alongside check-ups, fillings and whitening serves a different patient mix and is marketed under dentistry, not here. We never describe a general dentist as a specialist, in any ad or on any page, because that claim belongs to AHPRA, not to marketing in Australia.
How is marketing an oral surgery practice different from marketing a general dental practice?
The patient is making one decision, not starting a long relationship of small visits. A general dental patient arrives for a check-up, a toothache or whitening and may stay for years. An oral surgery patient is choosing one specialist for one procedure, often after a referral and after comparing a few consultations, and the fee runs to thousands. So the marketing leads with who the surgeon is, what implants and extractions cost and how the consultation works, rather than insurance lists, hygiene recall and emergency slots. Campaigns separate implants from wisdom teeth instead of emergency from routine, the referring dentist is an audience in their own right, and the word specialist itself is a regulated claim the pages have to back up in Australia.
What advertising rules apply to oral surgeon marketing in Australia?
Section 133 of the National Law and AHPRA's advertising guidelines. Advertising must not be false or misleading, must not use testimonials, must not offer a gift or discount without stating the terms, must not create an unreasonable expectation of beneficial treatment and must not encourage unnecessary use of a health service. Pages state the specialist registration you hold with AHPRA in the words on the register and nothing more. We write to those rules, keep testimonials out of every ad and page, and the surgeon signs off before anything runs in Australia.
Can you keep implant intent and wisdom tooth intent apart?
Yes, and it is the core of how we structure the account. Implant searches skew toward adults pricing a long-term fix and often arrive after a failed tooth. Wisdom tooth searches skew toward younger adults and parents with a referral in hand. Each gets its own campaign, landing page, budget and report, so you can see which one books consultations and which one needs work in Australia.
Can you use patient reviews or before-and-after photos?
Not as testimonials in advertising, because section 133 prohibits them. Reviews patients leave on Google stay on Google and are not reproduced on your site or in ads. We do not use before-and-after images in ads either, because they can create an unreasonable expectation of benefit. Pages rely on the surgeon, the process, the fees and the consultation instead, and nothing promises an implant outcome, a healed result or a surgery date in Australia.
How do health funds fit into the marketing?
Many patients check their extras cover before booking, and implant and surgical benefits vary widely. A plain page explaining how to check cover, what a typical gap looks like and how payment works answers the question without promising any rebate. The figures come from your practice, not from us in Australia.
How do you track a consultation back to marketing?
Calls, forms and online booking clicks are tagged with the search, ad or page behind them. Where your practice software records consultations attended and treatment accepted, we link those back so reports show cost per booked consultation in AUD and, where you share it, cost per accepted case. You see consultations, not clicks.
Do you promise rankings, consultation numbers or accepted cases?
No. Nobody can promise a search position, and consultation numbers depend on Sydney, Melbourne and regional Australia, your fees, your referral base and how your front desk answers. What we promise is clear pages, tightly controlled campaigns and honest reporting on the consultations that result.
What do you need from us to start?
Your website address, your current fee ranges for implants, extractions and sedation, how the consultation and the referral process work today, which procedures you want more of, and any Google Ads, Meta or analytics accounts you run. We begin with a free audit and tell you what we would fix first in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Bring In Surgical Consults
If you own an Australian specialist oral surgery practice and want more booked consultations, get in touch. We start with your website, your fee ranges and how a consultation is booked today.