Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Health, Wellness & Medical Aesthetics
More Booked Consultations.
Implants and Jaw Surgery Apart.
For SDC-Registered Specialists. for Singapore
Built for Singapore service brands competing in local and regional search. A patient comparing implants or jaw surgery talks to two or three specialist clinics before they book, often over WhatsApp. We bring those consultations in, and keep general dentistry and braces searches on their own path.
We build the search, ads and consultation pages in Singapore.
handshake verified star
Trusted by specialist oral surgery practices in Singapore to turn local demand into booked work Serving Central, East (Tampines), West (Jurong), North (Woodlands) and North-East (Punggol) across Central, East, West, North and North-East.
Who This Is For
For Singapore Dental Council-registered specialists in oral and maxillofacial surgery who own a clinic and want more booked consultations, with implant and wisdom tooth demand measured separately and nothing in the advertising that the regulations prohibit.
check_circle Owner surgeons growing a single specialist clinic beyond dentist and polyclinic referrals
check_circle Oral and maxillofacial surgery clinics that place implants and want that caseload tracked on its own
check_circle Multi-room specialist clinics with consultation slots to fill each week
check_circle Clinics bringing in a new specialist associate who needs a consultation book
check_circle Surgeons who want consultations from people ready to discuss a procedure, not scaling or whitening traffic
check_circle Clinics whose enquiries arrive on WhatsApp and need them tracked like calls
Who buys, and what they search
groups
Who you are marketing to
- personAdults referred by their dentist or a polyclinic for wisdom tooth removal or a difficult extraction in Singapore
- personAdults comparing a dental implant with a bridge or a denture after a failed tooth in Singapore
- personPatients told by their dentist that their implant or graft case needs a specialist in Singapore
- personAdults with a jaw problem who want a surgical opinion in Singapore
- personReferring dentists looking for a surgeon who replies quickly and sends the patient back in Singapore
travel_explore
What buyers search for
searchoral surgeon Singaporesearchdental implant cost Singaporesearchwisdom tooth surgery Singaporesearchoral and maxillofacial surgeon Singaporesearchbone graft dental implantsearchjaw surgery consultation
bolt
Ready to book
- boltA form, call or WhatsApp message that names implants, wisdom teeth, a referral or a failed tooth in Singapore
- boltReturn visits to the fee page and the sedation section in Singapore
- boltSearches that pair a procedure with a suburb, town or postcode you serve
- boltA consultation booked online outside office hours in Singapore
What drives their decision
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Confirmation that the surgeon is on the SDC Register of Dental Specialists, not a dentist who places some implants in Singapore
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A fee stated factually for an implant, an extraction and sedation, readable before the consultation in Singapore
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A clinic that explains the process, the team and the day of surgery without testimonials in Singapore
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A consultation that can be booked online or over WhatsApp with a reply the same day in Singapore
How we capture intent
search
Implant and extraction SEO
Separate pages for dental implants, wisdom tooth removal, extractions, grafting, jaw surgery and sedation, each written for the question the searcher asked in Singapore.
ads_click
Intent-split Google Ads
Implant and wisdom tooth campaigns with their own budgets, and exclusions for jobs, courses, braces, whitening and toothache searches in Singapore.
verified
Surgeon profile and credentials
A page that states your training and your entry on the Singapore Dental Council's Register of Dental Specialists, in the words the register uses, in plain words and nothing more.
chat
Same-day consultation replies
Alerts and follow-up so every consultation request and WhatsApp message gets an answer the same day, including the ones that arrive after hours, and every referring dentist hears back in Singapore.
my_locationSingapore-wide, with the clinic's own MRT station and the central, east and west catchments your referring dentists cover weighted by where consultations actually come from.
Our Oral Surgery Marketing Approach
01
flight_takeoff
Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in Singapore.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in Singapore.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded Singapore market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in Singapore.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in Singapore.
Oral Surgery marketing services
search
SEO for Oral Surgery
Help nearby customers find you on Google before they call a competitor in Singapore
- checkService and location pages built around searches like "oral surgeon Singapore"
- checkClear answers to questions people ask when comparing options like "dental implant cost Singapore"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Singapore
query_stats
SEM for Oral Surgery
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
- checkGoogle Ads campaigns for "oral surgeon Singapore" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Singapore
- checkLanding pages that match the ad and lead to calls or bookings in Singapore
ads_click
Meta Ads for Oral Surgery
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- checkLocation and interest targeting matched to how oral surgery customers decide in Singapore
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Singapore
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Singapore
web
Web Design for Oral Surgery
Pages that make it easy to understand the offer and take the next step in Singapore
- checkPages built for searches like "wisdom tooth surgery Singapore" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Singapore
- checkForms, tap-to-call buttons and booking steps tested on phones in Singapore
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
check
More booked consultations from patients and referring dentists ready to discuss a procedure in Singapore
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Implant and wisdom tooth demand split into separate campaigns, pages and reports in Singapore
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A clear cost per booked consultation by channel, reported in Singapore dollars
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Pages and ads written to the Healthcare Services (Advertisement) Regulations, with no testimonials or before-and-after images in Singapore
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A specialist profile that names your Singapore Dental Council specialist registration plainly
This is oral surgery marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about oral surgery marketing? We have got honest answers in Singapore.
What does oral surgeon marketing include in Singapore?
Oral surgeon marketing for a specialist practice includes a surgeon profile page that states your training and your entry on the Singapore Dental Council's Register of Dental Specialists, in the words the register uses, separate pages for dental implants, wisdom tooth removal, extractions, grafting, jaw surgery and sedation, a fee page with the fee ranges you actually charge, a referring dentist page, Google Business Profile upkeep for each office, Google Ads split by implant and wisdom tooth intent with exclusions for jobs, courses, braces and general dentistry, Meta retargeting for people still comparing consultations, and call, form and WhatsApp tracking that reports cost per booked consultation. HeyLead does the marketing. The surgeon keeps every clinical and pricing decision.
Is this for general dentists who place implants?
No. This service is only for practices owned by a specialist oral surgeon, including oral and maxillofacial surgery practices that place implants. A general dentist who places some implants alongside check-ups, fillings and whitening serves a different patient mix and is marketed under dentistry, not here. We never describe a general dentist as a specialist, in any ad or on any page, because that claim belongs to the Singapore Dental Council, not to marketing.
How is marketing an oral surgery practice different from marketing a general dental practice?
The patient is making one decision, not starting a long relationship of small visits. A general dental patient arrives for a check-up, a toothache or whitening and may stay for years. An oral surgery patient is choosing one specialist for one procedure, often after a referral and after comparing a few consultations, and the fee runs to thousands. So the marketing leads with who the surgeon is, what implants and extractions cost and how the consultation works, rather than insurance lists, hygiene recall and emergency slots. Campaigns separate implants from wisdom teeth instead of emergency from routine, the referring dentist is an audience in their own right, and the word specialist itself is a regulated claim the pages have to back up in Singapore.
What advertising rules apply to oral surgeon marketing in Singapore?
The Healthcare Services (Advertisement) Regulations 2021 under the Healthcare Services Act, together with the Singapore Dental Council's Ethical Code and Ethical Guidelines. Regulation 5 says an advertisement must not create an unjustified expectation, must not contain any photograph showing an individual before and after or only after treatment, must not contain any laudatory statement or superlative, must not contain any review, testimonial or endorsement except as regulation 14 allows, and must not solicit or encourage the use of the service. The ethical code says testimonials must not be used in advertising on any media the dentist controls and that dentists must not ask patients to write them. Only a dentist on the Register of Dental Specialists may be described as a specialist. We write to those rules, and the surgeon signs off before anything runs.
Can you keep implant intent and wisdom tooth intent apart?
Yes, and it is the core of how we structure the account. Implant searches skew toward adults pricing a long-term fix and often arrive after a failed tooth. Wisdom tooth searches skew toward younger adults and parents with a referral in hand. Each gets its own campaign, landing page, budget and report, so you can see which one books consultations and which one needs work in Singapore.
Can you use patient reviews or before-and-after photos?
Not in advertising. Regulation 5 bans before-and-after and after-only images in advertisements, even with a disclaimer, and bans reviews, testimonials and endorsements except as regulation 14 allows. The MOH FAQ on regulation 14 says a licensee may not reproduce Google or social media reviews on its website, but may display a testimonial a patient gave the clinic directly, provided it was organic. HeyLead still keeps those off the site as a policy choice. The surgeon may show a patient before-and-after images during a consultation, which the regulations allow. Pages rely on the surgeon, the process, the fees and the consultation instead, and nothing promises an implant outcome, a healed result or a surgery date in Singapore.
How do you handle enquiries that come through WhatsApp?
WhatsApp is the first channel for many Singapore patients, so the click-to-chat button is tracked like a call or a form, and the clinic replies from its own number. We do not send unsolicited messages. We help the front desk answer fee and consultation questions quickly and consistently.
How do you track a consultation back to marketing?
Calls, forms, online booking clicks and WhatsApp clicks are tagged with the search, ad or page behind them. Where your practice software records consultations attended and treatment accepted, we link those back so reports show cost per booked consultation in SGD and, where you share it, cost per accepted case. You see consultations, not clicks.
Do you promise rankings, consultation numbers or accepted cases?
No. Nobody can promise a search position, and consultation numbers depend on Singapore neighbourhoods, your fees, your referral base and how your front desk answers. What we promise is clear pages, tightly controlled campaigns and honest reporting on the consultations that result.
What do you need from us to start?
Your website address, your current fee ranges for implants, extractions and sedation, how the consultation and the referral process work today, which procedures you want more of, and any Google Ads, Meta or analytics accounts you run. We begin with a free audit and tell you what we would fix first in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Let's Bring In Surgical Consults
If you own a Singapore specialist oral surgery clinic and want more booked consultations, get in touch. We start with your website, your fee list and how a consultation is booked today.