Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Meta Ads for Oral Surgery
Meta Ads for Oral Surgeons in Singapore
Most people who visit an oral surgeon's website do not book that day. They compare, talk to a partner or wait for the scan. Meta Ads keep your practice in front of them while they decide.
For specialist oral surgery clinics that want retargeting and local awareness that books consultations, with creative checked against the 2021 advertisement regulations.
How Meta Ads work for oral surgery
Context from how your customers search, compare and book.
Implant treatment and jaw surgery are considered purchases with a long comparison window, which is exactly what retargeting is for. Someone who read your implant page and left gets a calm reminder a few days later: who the surgeon is, what the consultation includes and how to book. Someone who read the wisdom tooth page sees the wisdom tooth version. The reminder matches what they looked at.
Cold audiences work differently. People in the areas around each office who have not searched yet respond to short videos of the team, the rooms and what a first consultation is like, not to treatment claims. We build those audiences by radius, keep frequency sensible and send clicks to a page that states fees plainly.
Claims stay inside the rules. Regulation 5 of the Healthcare Services (Advertisement) Regulations 2021 says an advertisement must not create an unjustified expectation, must not contain any photograph showing an individual before and after or only after treatment, must not contain any laudatory statement or superlative, must not contain any review, testimonial or endorsement except as regulation 14 allows, and must not solicit or encourage the use of the service. The Singapore Dental Council's Ethical Code and Ethical Guidelines add that testimonials must not be used in advertising on any media the dentist controls. The surgeon signs off before anything runs.
Meta reports clicks and leads generously, so we count our own. Calls, forms, online booking clicks and WhatsApp clicks are tagged by campaign and audience, and where your practice software records consultations attended, those are linked back. The question each month is how many consultations the channel produced and at what cost in SGD, not how many people saw the ad.
Who oral surgery Meta Ads suit
groups Customer segments
- person Specialist practices whose site visitors compare for weeks before booking
- person Practices opening a second office that nobody in the area knows yet
- person Surgeons who want local dentists and patients to recognise the practice before a referral
- person Practices with a Google Ads account that need a second channel for the comparison window
psychology What drives their decision
- check_circle Retargeting that matches implant visitors with implant creative and wisdom tooth visitors with wisdom tooth creative
- check_circle Local video of the team and the consultation, not treatment claims
- check_circle Images and stories checked against the 2021 advertisement regulations before they run
- check_circle Consultation requests counted by campaign, not reach or likes
How we deliver Meta Ads
A clear, repeatable process built around how oral surgery customers search and decide.
1
Pixel, audiences and consent check
We install or repair the Meta pixel and conversions API, build retargeting audiences from implant, wisdom tooth and fee page visitors, and review every image and story you want to use against the Healthcare Services (Advertisement) Regulations 2021 and the Singapore Dental Council's Ethical Code and Ethical Guidelines.
2
Creative by intent
Separate ad sets for implant visitors, wisdom tooth visitors and cold local audiences, each with its own short video or image set and plain copy that names the surgeon and what the consultation includes. The surgeon approves everything before launch.
3
Consultation path
Ads send people to a page that states the fee range, the consultation contents and a booking button, or to an instant form that asks for the procedure and whether they have a referral. Either way the front desk gets an alert within minutes.
4
Frequency and budget control
Retargeting runs at a frequency that reminds without pestering, with people who have booked excluded. Cold audiences get a small test budget that grows only when they produce consultation requests.
5
Reporting and refresh
Monthly reports show consultation requests by campaign and the cost of each. Creative is refreshed before fatigue sets in, and audiences are updated as pages change.
ads_click
What Oral Surgery Meta Ads includes
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- check_circle Pixel and audience setup
- check_circle Retargeting and cold creative by intent
- check_circle Compliance review of every image and story
- check_circle Instant forms or landing pages with alerts
- check_circle Monthly report with spend in SGD and consultations by campaign
What you can expect
- verified People who compared your practice are reminded while they decide, with creative that matches the procedure they read about
- verified Dentists and patients near each office recognise the practice and the surgeon before they search
- verified Every image and story is checked against the 2021 advertisement regulations before it runs
- verified Consultation requests arrive with the procedure and referral status already captured
- verified Spend in SGD is tied to consultation requests, not reach
- verified Creative is refreshed before it wears out
Deliverables you receive
inventory_2 Pixel and conversions API setup with retargeting audiences by procedure page
inventory_2 Retargeting ad sets for implant and wisdom tooth visitors with matching creative
inventory_2 Cold local audiences by office radius with team and consultation video
inventory_2 Instant forms or landing pages that capture the procedure and referral status
inventory_2 Compliance checklist against the 2021 advertisement regulations for any image or story
inventory_2 Monthly report of consultation requests and cost per consultation by campaign
Technical approach
The mechanics behind Meta Ads for oral surgery, explained plainly.
Pixel and conversions API
Page views, form submissions and booking clicks are sent through both the pixel and the conversions API so audiences and reports survive browser restrictions. Booked patients are excluded from retargeting.
Audience structure
Retargeting audiences are split by the page viewed, so creative matches implant or wisdom tooth interest. Cold audiences use a radius around each office with sensible age signals, and we exclude existing patients where you share a list.
Creative compliance
Every image, video and caption is checked against the Healthcare Services (Advertisement) Regulations 2021 and the Singapore Dental Council's Ethical Code and Ethical Guidelines on patient images, testimonials and the specialist title before it runs, and the surgeon signs off.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Meta Ads
Retargeting can produce consultation requests within weeks because the audience already knows you. Cold audiences take longer and need patience.
Days 1 to 14
Pixel, audiences, compliance checks and creative are built and approved by the surgeon. Retargeting launches first because it has the warmest audience.
Days 15 to 60
We compare implant and wisdom tooth retargeting, test cold local audiences with a small budget and refine creative from what produces consultation requests rather than clicks.
Day 61 and beyond
Creative is refreshed on a schedule, audiences are expanded where consultations justify it and reporting ties spend in SGD to consultation requests and, where you record them, consultations attended.
Other Oral Surgery marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Does Meta work for oral surgeons, or is it just Google? expand_more
Both, for different jobs. Google catches people already searching. Meta reminds the ones who searched and did not book, and introduces the practice to people and dentists who have not searched yet. Retargeting is usually the first thing we switch on because it has the warmest audience.
Can you use before-and-after photos on Meta in Singapore? expand_more
We do not use before-and-after images in advertising, because regulation 5 prohibits them even with a disclaimer, and the surgeon may still show them to a patient during a consultation. Team and consultation video performs well without the risk.
Can we run patient testimonials? expand_more
Not in advertising. Regulation 5 bans before-and-after and after-only images in advertisements, even with a disclaimer, and bans reviews, testimonials and endorsements except as regulation 14 allows. The MOH FAQ on regulation 14 says a licensee may not reproduce Google or social media reviews on its website, but may display a testimonial a patient gave the clinic directly, provided it was organic. HeyLead still keeps those off the site as a policy choice. The surgeon may show a patient before-and-after images during a consultation, which the regulations allow. Pages rely on the surgeon, the process, the fees and the consultation instead, and nothing promises an implant outcome, a healed result or a surgery date.
Will retargeting annoy people? expand_more
Not when frequency is capped and people who have booked are excluded. We set a reminder cadence over a few weeks and stop when the person converts or the window closes.
How do you target the right people? expand_more
By radius around each office and by broad age signals, within what Meta allows. We do not target by health condition. The creative does the selecting: a short video about a first consultation for an implant speaks to the right people.
What does a consultation request cost on Meta? expand_more
It varies with your area, your creative and whether the audience is warm or cold. We do not quote a figure before testing, and we report the actual cost per consultation request in SGD each month rather than cost per click.
Who owns the ad account? expand_more
You do. The account, pixel and audiences stay in your name and we work as users with the access we need. If we stop working together, you keep everything.
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