Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Energy and Home Improvement
More Consultations.
Better Fit.
Faster Installs.
Solar buyers research for weeks, compare rebates and need trust before they sign. Education is the sales process, and visibility must last the whole journey.
We help you get solar leads from homeowners who are ready for a site visit, explain savings and incentives plainly, and show why a local installer beats a national call center.
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Trusted by solar installers to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our solar marketing is built for installers that win on system design, honest savings projections and installation quality, not inflated rebate promises.
check_circle Residential solar installers growing consultation pipelines
check_circle Teams competing against national solar telemarketers and aggregators
check_circle Businesses cross-selling battery storage to existing solar accounts
check_circle Regional installers expanding into adjacent ZIP codes
check_circle Firms ready to invest in long-cycle nurture, not quick quote spam
Who buys, and what they search
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Who you are marketing to
- personHomeowners researching bill reduction and feed-in tariffs
- personBuyers comparing quotes after receiving a door-knocker flyer
- personSmall business owners evaluating commercial rooftop solar
- personExisting customers considering battery add-ons
- personEnvironmentally motivated buyers who still need ROI proof
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What buyers search for
searchsolar panels costsearchsolar installer near mesearchsolar rebatesearchhow much do solar panels savesearchsolar battery package
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Ready to book
- boltRepeat visits to savings, rebate and gallery pages over multiple weeks
- boltForm fills with bill amount, roof type and ownership status
- boltSearches combining suburb names with solar installer terms
- boltConsultation bookings after follow-up ad exposure
What drives their decision
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Transparent savings methodology and realistic payback ranges
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Proof of local installs, reviews and warranty support
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Clarity on rebates, financing and grid connection steps
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Fast response when competitor quotes are already on the table
How we capture intent
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Savings and rebate SEO
Pages on system sizing, rebates, payback and local install galleries that rank through the research phase.
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Qualified solar search
Campaigns for installer, quote and assessment terms with ownership and intent filters.
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Long-cycle nurture
Email and follow-up ad sequences explaining rebates, process and local proof until consultation books.
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Install tracking
CRM tracking from click to consultation, contract and commissioned system.
my_locationOwner-occupier suburb targeting with roof-suitable housing filters where available, plus separate small commercial campaigns for rooftop feasibility queries.
Our Solar Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Solar marketing services
search
SEO for Solar
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "solar panels cost"
- checkClear answers to questions people ask when comparing options like "solar installer near me"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Solar
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "solar panels cost" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Solar
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how solar customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Solar
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "solar rebate" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
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Analytics for Solar
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Solar
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Solar
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "solar panels cost"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More qualified solar consultation and site assessment bookings
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Guides that take buyers from researching rebates to asking for a quote
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Clear cost per consultation and cost per signed install by channel
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Separate residential and small commercial solar campaign structures
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Follow-up ads that stay on through 4 to 12 week decision cycles
This is solar marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about solar marketing? We have got honest answers.
How do homeowners choose a solar installer?
Most collect two or three quotes, then compare system size, panel and inverter brands, warranty terms and the installer's local track record. Price matters, but a clear explanation and a reachable team often decide it. Reviews, finished roofs nearby and a calm site assessment carry real weight.
What is a good solar lead?
A homeowner, not a renter, with a roof that gets reasonable sun, a bill that hurts and a plan to decide within months. For commercial work it is a business owner who pays the power bill and holds the building or lease. We ask for roof type, ownership, bill range and timing on every form.
Does solar demand change through the year?
Interest rises when power bills arrive, when hot or cold spells push usage up and when incentive changes make the news. Installation capacity also varies with weather and daylight. We shape spend around those waves instead of a flat monthly figure.
Can you help us talk about incentives without overpromising?
Yes. We describe how local incentives work in general terms, point buyers to current official sources and flag every incentive line for your review. Claims about exact savings stay out of ads, because savings depend on roof, usage and tariffs.
What should we have ready before we start?
Photos of finished roofs, your warranty terms, the brands you install and the areas you serve. Tell us how many assessments your team can run each week. A named person who rings back quickly matters more than any single ad.
How do you handle national solar sellers and lead resellers?
We do not try to outspend them. We put your local installs, your named team and your after-sales support in front of buyers who are comparing quotes, and we use honest qualifying questions to screen out bargain hunters.
What does HeyLead not do for solar installers?
We do not design systems, price jobs, handle grid connection paperwork or promise savings. Those decisions stay with your team. We handle the marketing, tracking and reporting and tell you plainly what the numbers show.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Fill Your Solar Pipeline
If you install solar and want more qualified consultations without racing on unrealistic savings claims, let us talk.