Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Analytics for Solar
Analytics for Solar Installers
A solar buyer may read for weeks, upload a power bill, take a roof assessment and sit on a proposal before signing. Analytics follows each person through those steps and back to the search or ad that began it, so you see the cost of a signed system, not just a booked consultation.
For residential solar installers who want to know which searches, ads and calculators bring signed systems rather than curious visitors, with clear reports built for owners.
Why solar needs tracking beyond the first click
Context from how your customers search, compare and book.
Solar buying is slow and conversational. A homeowner reads about panels, tries a savings calculator, asks a friend, uploads a power bill, books a consultation, then waits for a design proposal. The first click and the signature may be two months apart, and several sources touch the path.
The steps that matter are specific: bill uploaded, consultation booked, roof assessment done, proposal sent and viewed, deposit paid, install complete and system switched on. We record each one with its source, so you can see where people drop away and which sources bring buyers who go the distance.
Not every lead is equal. Some come from your own search ads, some from comparison sites that sell the same lead to several installers, and some from referrals. Reporting each separately shows which are worth their price and which only look cheap because they rarely reach a proposal.
Demand bursts when bills rise or an incentive scheme is announced. A month with many form fills may be news-driven and low in intent. Tracking proposal views and deposits tells you whether a burst became real business, and the report says plainly what cannot be traced.
Who this analytics work suits
groups Customer segments
- person Residential installers mixing own-brand ads with bought comparison-site leads
- person Teams cross-selling batteries to people who already have panels
- person Companies using calculators and bill uploads to qualify new leads
- person Regional installers moving into new suburbs with little history
psychology What drives their decision
- check_circle Each step from bill upload to switch-on recorded
- check_circle Own, bought and referral leads reported separately
- check_circle Proposal views and signatures tied to a source
- check_circle A monthly note on what to change
How we deliver Analytics
A clear, repeatable process built around how solar customers search and decide.
1
Agree the steps to record
We list the events: call over a set length, bill uploaded, consultation booked, roof assessment done, proposal sent, proposal viewed, deposit paid, install complete. Each gets a name you use in your own sales meetings, and we agree which carry the most weight in your sales process.
2
Install tracking on every entry point
Tracked numbers, form events and calculator events are added to your site, ads and profile. The bill upload and consultation forms record the page, search and ad behind each visit. Bought leads are tagged with the supplier so they can be compared fairly.
3
Link your sales records
Your proposal tool or sales sheet is matched to leads weekly by name and address. We bring in proposal status, deposit and install date. Cost per consultation, per proposal and per signed system can then be calculated from your own results.
4
Test the full path
We walk through the journey on phone and desktop, upload a sample bill, book a test consultation and check each event arrives with the right source. Double counts, such as a call and a form from one household, are removed before reporting starts.
5
Report monthly and agree moves
Each month you receive a short report: leads by source, proposals, signatures, cost per signed system and the untraced share. We recommend one or two changes, such as trimming a lead supplier whose leads rarely reach a proposal, and talk them through with you.
monitoring
What Solar Analytics includes
See which channels bring real inquiries and new customers
- check_circle Call, form and calculator tracking
- check_circle Proposal-to-install matching
- check_circle Bought lead comparison
- check_circle Monthly plain-English report
- check_circle Review call each month
What you can expect
- verified You see which sources bring signed solar systems and which bring only consultations that go nowhere
- verified Bought leads and own leads are compared on cost per signature
- verified Calculator and bill upload pages are judged by the proposals they produce
- verified Battery upgrade requests from existing customers are reported separately
- verified Bursts of interest after news or bill rises are separated from steady demand
- verified Spend moves to the sources that finish the journey, with untraced work stated
Deliverables you receive
inventory_2 Tracking numbers and form events for site, ads, business profile and each bought lead supplier
inventory_2 Calculator and bill upload events showing which pages bring serious buyers
inventory_2 Matching of proposals, deposits and install dates to the original lead source
inventory_2 Separate reporting for own search leads, bought leads, referrals and battery upgrade requests
inventory_2 Funnel view from consultation to proposal viewed to signed to switched on
inventory_2 Monthly report with cost per consultation, per proposal and per signed system
Technical approach
The mechanics behind Analytics for solar, explained plainly.
Following the long solar journey
Homeowners return on several devices over weeks. We keep the first and latest source for each lead and show when a guide began the journey and a search ad finished it. Where privacy settings block the link, the report marks the gap.
Comparing bought leads fairly
Comparison sites sell the same household to several installers, so speed and close rate differ from your own leads. We tag each supplier and show cost per signed system for each, which makes price comparisons honest.
Offline proposals and signatures
Signatures often happen on a tablet at the kitchen table or by emailed document. We import signed status from your tool or sheet and match it back to the lead, with values shown as ranges where a design changed after the first quote.
What Solar analytics setup costs
Solar analytics setup starts at $500 USD one-time. Ongoing monthly reporting and reviews are scoped separately.
What's included
Tracking plan
IncludedA short plan naming the calls, forms and bookings that count as a real lead or sale for your business.
Tags, events and call numbers
IncludedTracking set up and tested so each lead is tied to the search or ad behind it.
Report and handover
IncludedA simple report layout and a walkthrough so your team can read it without help.
Monthly reviews, extra dashboards and data clean-up are scoped separately. Talk to us for a fit.
What to expect from analytics
Clear counts of calls, forms and uploads come quickly. Cost per signed system matures as proposals reach a decision.
Days 1 to 14
Tracking is installed and tested, and you agree the steps to record. A first snapshot of calls, uploads and consultations by source arrives, along with a note of anything not yet measured.
Weeks 3 to 8
Proposals are matched to leads, so cost per consultation and cost per proposal appear. Lead sources that bring many uploads but few proposals start to stand out, and we check whether reply speed is the cause.
Months 3 to 6 and beyond
Signed systems and installs fill in the picture, so cost per signed system becomes reliable. Bursts around bill rises or incentive news become visible, and budget follows the sources that finish the journey.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Can you track a solar sale back to one ad? expand_more
Often, yes, when the household calls a tracked number or submits a tracked form. When someone reads for weeks and returns directly, we show the first and last source we saw. Solar journeys are long, so the report says what is traced and what is estimated.
How do you compare bought leads with our own? expand_more
Each lead supplier gets its own tag, and your team records proposal and signing results. We then show cost per consultation and per signed solar system for each source, side by side.
Do you need access to our design or proposal tool? expand_more
Not necessarily. An export or weekly sheet with name, address, proposal status and install date is enough. If your tool can send data automatically, we connect it. Pricing and design choices stay with your team.
What about rebates and incentive changes? expand_more
We note the dates of local incentive announcements in the report so a burst or a dip can be read in context. We do not predict incentives, and the report never makes claims about savings.
Can analytics show which pages bring battery interest? expand_more
Yes. Page visits and form answers show who asked about adding storage, and your records show who bought. Battery requests from existing solar customers are reported on their own line, so you can see whether upgrades are worth chasing.
How soon will the numbers help? expand_more
Calls, uploads and consultations are visible within weeks. Cost per signed solar system takes longer, because proposals sit with households for a while before they decide.
Who owns the accounts? expand_more
You do. Analytics, call tracking and ad accounts for your solar marketing are set up in your name and we are given access. If we part ways, the tracking and the history stay with your business.
Ready to get more from Solar Analytics?
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