Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Energy and Home Improvement
More Consultations in Australia.
Better Fit.
Faster Installs.
Built for Australian owner-led businesses competing in AU search. Solar buyers research for weeks, compare rebates and need trust before they sign. Education is the sales process, and visibility must last the whole journey.
We help you get solar leads from homeowners who are ready for a site visit, explain savings and incentives plainly, and show why a local installer beats a national call centre in Australia.
handshake verified star
Trusted by solar installers to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
Our solar marketing is built for installers that win on system design, honest savings projections and installation quality, not inflated rebate promises in Australia. Campaigns follow Google.com.au and how local buyers actually enquire. Solar demand shows up on Google.com.au as "solar panels cost" and "solar installer near me". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Solar buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Solar operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "solar panels cost" and "solar installer near me" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners researching bill reduction and feed-in tariffs in Australia
- personBuyers comparing quotes after receiving a door-knocker flyer in Australia
- personSmall business owners evaluating commercial rooftop solar in Australia
- personExisting customers considering battery add-ons in Australia
- personEnvironmentally motivated buyers who still need ROI proof in Australia
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What buyers search for
searchsolar panels costsearchsolar installer near mesearchsolar rebatesearchhow much do solar panels savesearchsolar battery package
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Ready to book
- boltRepeat visits to savings, rebate and gallery pages over multiple weeks in Australia
- boltForm fills with bill amount, roof type and ownership status in Australia
- boltSearches combining suburb names with solar installer terms in Australia
- boltConsultation bookings after follow-up ad exposure in Australia
What drives their decision
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Transparent savings methodology and realistic payback ranges in Australia
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Proof of local installs, reviews and warranty support in Australia
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Clarity on rebates, financing and grid connection steps in Australia
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Fast response when competitor quotes are already on the table in Australia
How we capture intent
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Savings and rebate SEO in Australia
Pages on system sizing, rebates, payback and local install galleries that rank through the research phase in Australia.
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Qualified solar search in Australia
Campaigns for installer, quote and assessment terms with ownership and intent filters in Australia.
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Long-cycle nurture in Australia
Email and follow-up ad sequences explaining rebates, process and local proof until consultation books in Australia.
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Install tracking in Australia
CRM tracking from click to consultation, contract and commissioned system in Australia.
my_locationmarketing geo for solar covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Solar Marketing Approach
01
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Solar demand on Google.com.au
Solar shows up as "solar panels cost" and "solar installer near me" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
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Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose solar jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
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From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every solar enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Solar marketing services
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SEO for Solar in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "solar panels cost" in Australia
- checkClear answers to questions people ask when comparing options like "solar installer near me" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Solar in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "solar panels cost" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Solar in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how solar customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
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Web Design for Solar in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "solar rebate" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
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Analytics for Solar in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Solar in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Solar in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "solar panels cost" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified solar enquiries from "solar panels cost" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More qualified solar consultation and site assessment bookings in Australia
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Guides that take buyers from researching rebates to asking for a quote in Australia
This is solar marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about solar marketing? We have got honest answers in Australia.
Most solar enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "solar panels cost" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Solar see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "solar panels cost" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do homeowners choose a solar installer in Australia?
Most collect two or three quotes, then compare system size, panel and inverter brands, warranty terms and the installer's local track record. Price matters, but a clear explanation and a reachable team often decide it. Reviews, finished roofs nearby and a calm site assessment carry real weight in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
What is a good solar lead in Australia?
A homeowner, not a renter, with a roof that gets reasonable sun, a bill that hurts and a plan to decide within months. For commercial work it is a business owner who pays the power bill and holds the building or lease. We ask for roof type, ownership, bill range and timing on every form in Australia.
Does solar demand change through the year in Australia?
Interest rises when power bills arrive, when hot or cold spells push usage up and when incentive changes make the news. Installation capacity also varies with weather and daylight. We shape spend around those waves instead of a flat monthly figure in Australia.
Can you help us talk about incentives without overpromising in Australia?
Yes. We describe how local incentives work in general terms, point buyers to current official sources and flag every incentive line for your review. Claims about exact savings stay out of ads, because savings depend on roof, usage and tariffs in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Fill Your Solar Pipeline in Australia
If you install solar and want more qualified consultations without racing on unrealistic savings claims, let us talk in Australia.