Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.
Energy and Home Improvement
More Consultations in the UK.
Better Fit.
Faster Installs.
Built for UK owner-led businesses competing in British search. Solar buyers research for weeks, compare rebates and need trust before they sign. Education is the sales process, and visibility must last the whole journey.
We help you get solar leads from homeowners who are ready for a site visit, explain savings and incentives plainly, and show why a local installer beats a national call centre in the UK.
handshake verified star
Trusted by solar installers to turn local demand into booked work Serving London, Manchester, Birmingham, Leeds and Glasgow across England, Scotland, Wales and Northern Ireland in the UK.
Who This Is For
Our solar marketing is built for installers that win on system design, honest savings projections and installation quality, not inflated rebate promises in the UK. Campaigns follow Google.co.uk and how local buyers actually enquire. Solar demand shows up on Google.co.uk as "solar panels cost" and "solar installer near me". We build marketing around postcode and town pages across London, Manchester, Birmingham, Leeds and UK towns, town plus trade. Solar buyers book through a UK number and a short form. Proof that converts here is Trustpilot, licence marks, and a Google Business Profile that matches Companies House. Slow replies lose the job to Checkatrade, Bark, and Google Business Profile. Reporting is in £ (GBP); VAT at 20% belongs in the unit economics.
check_circle Solar operators covering London, Manchester, Birmingham, Leeds and UK towns
check_circle Teams that need "solar panels cost" and "solar installer near me" on Google.co.uk
check_circle Businesses booking through a UK number and a short form, not a shared directory
check_circle Owners who want proof via Trustpilot, licence marks, and a Google Business Profile that matches Companies House
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners researching bill reduction and feed-in tariffs in the UK
- personBuyers comparing quotes after receiving a door-knocker flyer in the UK
- personSmall business owners evaluating commercial rooftop solar in the UK
- personExisting customers considering battery add-ons in the UK
- personEnvironmentally motivated buyers who still need ROI proof in the UK
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What buyers search for
searchsolar panels costsearchsolar installer near mesearchsolar rebatesearchhow much do solar panels savesearchsolar battery package
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Ready to book
- boltRepeat visits to savings, rebate and gallery pages over multiple weeks in the UK
- boltForm fills with bill amount, roof type and ownership status in the UK
- boltSearches combining suburb names with solar installer terms in the UK
- boltConsultation bookings after follow-up ad exposure in the UK
What drives their decision
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Transparent savings methodology and realistic payback ranges in the UK
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Proof of local installs, reviews and warranty support in the UK
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Clarity on rebates, financing and grid connection steps in the UK
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Fast response when competitor quotes are already on the table in the UK
How we capture intent
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Savings and rebate SEO in the UK
Pages on system sizing, rebates, payback and local install galleries that rank through the research phase in the UK.
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Qualified solar search in the UK
Campaigns for installer, quote and assessment terms with ownership and intent filters in the UK.
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Long-cycle nurture in the UK
Email and follow-up ad sequences explaining rebates, process and local proof until consultation books in the UK.
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Install tracking in the UK
CRM tracking from click to consultation, contract and commissioned system in the UK.
my_locationmarketing geo for solar covers London, Manchester, Birmingham, Leeds and UK towns with postcode and town pages.
Our Solar Marketing Approach
01
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Solar demand on Google.co.uk
Solar shows up as "solar panels cost" and "solar installer near me" on Google.co.uk. We capture postcode and town pages across London, Manchester, Birmingham, Leeds and UK towns, town plus trade.
02
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Leads that can book via a UK number and a short form
We filter tyre-kickers and job-seekers. The booking path is a UK number and a short form. Proof that converts is Trustpilot, licence marks, and a Google Business Profile that matches Companies House, not a shared directory lead.
03
auto_awesome
Local proof, not a price race
Messaging names coverage, Trustpilot, licence marks, and a Google Business Profile that matches Companies House, and response time. Slow replies lose solar jobs to Checkatrade, Bark, and Google Business Profile in the UK.
04
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From click to booked work
Quote, follow-up and repeat work run through a UK number and a short form. Reporting is in £ (GBP); VAT at 20% belongs in the job maths.
05
insights
Attribution under Consent Mode v2 and UK GDPR
Every solar enquiry keeps source, campaign and page. Consent Mode v2 and UK GDPR is in the tag plan.
Solar marketing services
search
SEO for Solar in the UK
Help nearby customers find you on Google before they call a competitor in the UK
- checkService and location pages built around searches like "solar panels cost" in the UK
- checkClear answers to questions people ask when comparing options like "solar installer near me" in the UK
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in the UK
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SEM for Solar in the UK
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in the UK
- checkGoogle Ads campaigns for "solar panels cost" and similar high-intent searches in the UK
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in the UK
- checkLanding pages that match the ad and lead to calls or bookings in the UK
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Meta Ads for Solar in the UK
Reach the right local audience on Facebook and Instagram with proof-led ads in the UK
- checkLocation and interest targeting matched to how solar customers decide in the UK
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in the UK
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in the UK
web
Web Design for Solar in the UK
Pages that make it easy to understand the offer and take the next step in the UK
- checkPages built for searches like "solar rebate" and for quote or booking requests in the UK
- checkReviews, credentials and the areas you serve visible before anyone scrolls in the UK
- checkForms, tap-to-call buttons and booking steps tested on phones in the UK
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Analytics for Solar in the UK
See which channels bring real enquiries and new customers in the UK
- checkCall, form and chat tracking by campaign and landing page in the UK
- checkReporting tied to qualified leads and new customers, not vanity clicks in the UK
- checkDashboards your team can use to decide where to spend more or cut back in the UK
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CRM Integration for Solar in the UK
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in the UK
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in the UK
- checkSource tags so every sale traces back to the marketing that brought it in the UK
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in the UK
psychology
AI Optimisation for Solar in the UK
Make your business easier for AI search tools to understand and recommend in the UK
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in the UK
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in the UK
- checkMonitoring how AI surfaces your brand for searches like "solar panels cost" in the UK
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in the UK.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in the UK.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.
Certified and experienced
Certified where it matters. Accountable for the outcome in the UK.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified solar enquiries from "solar panels cost" on Google.co.uk
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Less spend lost to Checkatrade, Bark, and Google Business Profile in the UK
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Faster replies on a UK number and a short form
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A clear view of which channel booked the work
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More qualified solar consultation and site assessment bookings in the UK
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Guides that take buyers from researching rebates to asking for a quote in the UK
This is solar marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in the UK.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in the UK.
Budgets and reporting in £ (GBP). VAT at 20% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about solar marketing? We have got honest answers in the UK.
Most solar enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.co.uk we split "solar panels cost" from cheap research. The filter is a UK number and a short form plus Trustpilot, licence marks, and a Google Business Profile that matches Companies House, not another form field.
How quickly will Solar see results?
Paid can produce qualified enquiries in weeks. SEO on Google.co.uk compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "solar panels cost" and booking via a UK number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.co.uk and postcode and town pages. Every lead has a source. Consent Mode v2 and UK GDPR is in the measurement plan.
How do homeowners choose a solar installer in the UK?
Most collect two or three quotes, then compare system size, panel and inverter brands, warranty terms and the installer's local track record. Price matters, but a clear explanation and a reachable team often decide it. Reviews, finished roofs nearby and a calm site assessment carry real weight in the UK. Campaigns follow Google.co.uk and how local buyers actually enquire.
What is a good solar lead in the UK?
A homeowner, not a renter, with a roof that gets reasonable sun, a bill that hurts and a plan to decide within months. For commercial work it is a business owner who pays the power bill and holds the building or lease. We ask for roof type, ownership, bill range and timing on every form in the UK.
Does solar demand change through the year in the UK?
Interest rises when power bills arrive, when hot or cold spells push usage up and when incentive changes make the news. Installation capacity also varies with weather and daylight. We shape spend around those waves instead of a flat monthly figure in the UK.
Can you help us talk about incentives without overpromising in the UK?
Yes. We describe how local incentives work in general terms, point buyers to current official sources and flag every incentive line for your review. Claims about exact savings stay out of ads, because savings depend on roof, usage and tariffs in the UK.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in the UK.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in the UK.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in the UK.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in the UK.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in the UK.
Let's Fill Your Solar Pipeline in the UK
If you install solar and want more qualified consultations without racing on unrealistic savings claims, let us talk in the UK.