Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
CRM Integration for Solar
CRM Integration for Solar Installers in the UK
A homeowner who submits a solar quote form is often contacting several installers at once, and the first useful reply tends to win the consultation. CRM integration puts every lead into one customer record with its source, a clear owner and scheduled follow-up, from first call to switch-on.
For solar installers who want leads, consultations, proposals and battery upgrades handled in one customer record system, with signed results fed back to ad accounts.
What happens to a solar lead after the form is sent
Context from how your customers search, compare and book.
Solar leads come from calculators, ad forms, comparison sites, phone calls and referrals, and some arrive in batches. Without one customer record system (CRM), those leads sit in separate inboxes and spreadsheets, and the household that uploaded a bill at lunchtime hears nothing until the next day.
Speed matters most with bought leads, because the same household may have been sent to three installers. A text and a call within minutes, with a plain note of what happens next, often decides who gets the consultation. The record alerts the right person the moment a lead lands.
After the consultation comes a long wait. A design proposal may be read, shared with a partner and compared with two others over weeks. Well-timed follow-up that answers common doubts about roof fit, battery sizing and payback, without pushing, keeps your proposal in the conversation.
Results should flow back. When a proposal is signed, lost or stalled, the record knows why and where the lead began. That information returns to the ad accounts, so campaigns learn from signatures instead of form fills, and existing customers become a list for battery upgrade offers.
Who this CRM work suits
groups Customer segments
- person Installers buying leads from comparison sites that need first-minute replies
- person Sales teams running consultations and proposals from a van or tablet
- person Companies with a base of existing customers to offer batteries
- person Small businesses where leads still live in email and spreadsheets
psychology What drives their decision
- check_circle New leads alerted in minutes
- check_circle Proposals followed up on a schedule
- check_circle Existing customers kept in view for battery offers
- check_circle Signed and lost results sent to ad accounts
How we deliver CRM Integration
A clear, repeatable process built around how solar customers search and decide.
1
Map how leads arrive
We list each source: calculator, ad lead form, comparison site, phone, referral and past customer. We see where each lands today and how long it waits. This shows where households are lost and what the record must capture first.
2
Set up fields and stages
The record holds property type, roof notes, bill details, system size interest, battery interest, finance interest, consultation date, proposal status and install date. Stages run from new lead to consultation, proposal, signed, installed and lost.
3
Connect forms, calls and suppliers
Forms, tracked calls and lead supplier feeds create records automatically, with the source attached. A text and email alert reach the right person at once, and the household gets a short acknowledgement with what happens next. Duplicates are merged.
4
Write follow-up routines
We draft messages you approve: a welcome, a consultation reminder, a proposal check-in, and a few helpful notes about roof fit, battery sizing and installation day. Each routine stops when the household replies, and questions on price go to a person.
5
Tag outcomes and report back
Every proposal is tagged signed, lost on price, chose another installer, roof unsuitable or stalled. We report conversion by source and return signed results to ad accounts so campaigns favour searches that lead to systems you actually install.
handshake
What Solar CRM Integration includes
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in the UK
- check_circle Record setup or tidy-up
- check_circle Form, call and supplier connections
- check_circle Consultation and proposal follow-up
- check_circle Battery upgrade list
- check_circle Results returned to ad accounts
What you can expect
- verified Households hear from you within minutes of sending a solar form
- verified Consultations are booked while interest is high
- verified Proposals are chased on a schedule, then left alone once answered
- verified You can see why solar proposals are lost, in your team's own words
- verified Existing customers can be offered battery upgrades without messy lists
- verified Ad accounts learn from signed systems rather than form fills
Deliverables you receive
inventory_2 Customer record for each household with bill details, roof notes, interests and every message
inventory_2 Instant alerts by text and email when a new lead or bought lead arrives
inventory_2 Stages from new lead to signed, installed and monitored, visible on one board
inventory_2 Follow-up message set for consultations and proposals, approved by you
inventory_2 Battery upgrade list built from existing solar customers, with consent respected
inventory_2 Outcome tags reported by lead source, with reasons for lost proposals
Technical approach
The mechanics behind CRM Integration for solar, explained plainly.
Speed and alert rules
New leads alert a named person with a fallback, and each lead shows how long it has waited. Bought leads can be flagged for the fastest response. We test alerts at different times of day so nothing depends on one phone.
Linking proposal and design tools
If you use a proposal or design tool, we connect it so status and signed documents appear in the record. A signed system updates the stage automatically. Where connection is not possible, a short export keeps results in step.
Consent and household data
Bills and addresses are personal. We limit staff access, keep only what is needed for design and install, and follow your local rules on consent for texts and emails. Households that opt out are never contacted again, and records are cleared on request.
What Solar CRM integration costs
Solar CRM integration is scoped to the system you already use, or a simple one if you have none. We quote it after a short look at how leads reach you today.
What's included
Lead routing
IncludedEvery lead from forms, calls and ads lands in one place with its source, and goes to the right person.
Reply and follow-up rules
IncludedFast first replies and follow-up steps, so fewer leads go quiet.
Results back to ad accounts
IncludedBooked and lost outcomes tagged, so reports and ad accounts learn which leads were real.
The cost depends on your current tools and how many steps you want automated. Talk to us for a fit.
What to expect from CRM integration
Expect a usable record in weeks. The sales benefit grows only as your team keeps stages current.
Days 1 to 14
We map your lead sources, set up fields and stages and connect forms, calls and supplier feeds. Alerts are tested, and your team rehearses the quick actions: reply, book, update the stage.
Weeks 3 to 8
Follow-up routines start and the board shows which proposals are waiting. We tune wording and alert rules from real responses, and compare reply speed on bought leads against your own.
Months 3 to 6 and beyond
Signed and lost results build up, so conversion by source is dependable. Returned results guide ad spend, and battery offers to existing customers begin from a clean, consented list.
Other Solar marketing services
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Can the record handle leads we buy from comparison sites? expand_more
Yes. Each supplier feed creates records with its own tag, and a fast alert goes to your team. We then compare close rates by supplier, so you see which solar leads are worth the price.
What should the first reply to a solar lead say? expand_more
A short thanks, what happens next and a way to book a consultation. We write a draft and you approve it. Anything about price, savings or incentives is left to your team.
How do you follow up a proposal without nagging? expand_more
A few timed messages that offer useful information, such as how installation day works or how battery sizing is decided. They stop when the household replies. A person takes over for any real question about the solar design.
Can we use the record for battery upgrades? expand_more
Yes, for customers who have agreed to hear from you. We build a list from existing solar installs, note system age and any battery interest and set simple outreach. Consent rules are followed.
Do we need a new proposal tool? expand_more
No. We connect to what you use, or work from a simple export. If your solar quotes are in spreadsheets, we help move to something lighter, only if you want that.
Do signed jobs get reported to the ad platforms? expand_more
A signed system is sent back as an offline result with its original source, so bidding can favour the searches that bring buyers. Values can be left off. Lost and stalled proposals are shared as well, to teach the system what a poor lead looks like.
Who sees household details? expand_more
Only staff you choose, set by role. Bills and addresses stay inside the record and are never copied into messages. Access for anyone who leaves is closed on their last day.
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