Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Web Design for Solar
Web Design for Solar Installers in the UK
A solar website has to do three jobs: teach a worried buyer, prove you have done this nearby and make the next step easy. We design fast sites with clear explainers, install galleries by roof type, quote forms that take a bill and tracking that links every request to its source.
For solar installers whose site is slow, generic or short on proof, and who want more assessment requests from the traffic they already have.
What a solar website must do
Context from how your customers search, compare and book.
The first screen decides whether a homeowner stays. They want to know in seconds that you install solar for homes like theirs, in their area, and that asking costs nothing. A stock photo of panels under a perfect sky and a vague promise of savings does little. A real local roof and a plain next step do more.
Visitors arrive with different worries. One wonders about shade. Another about roof tiles. A third about battery readiness or what the warranty covers. Pages and short explainers that address those worries one by one keep people reading. A single long page full of every topic usually loses them.
Proof carries the page. Galleries listing system size, panel count and roof type by area, short stories from the crew, warranty summaries and reviews that mention aftercare all tell a buyer you will still be around. Where figures appear, they must be real and stated with context.
Quote requests need to be easy but informative. A good form asks about ownership, roof type, bill range and timing, offers an upload for a recent bill and confirms who will call. Too many fields lose people, and too few fill the calendar with unsuitable assessments. We test the balance.
Who solar web design suits
groups Customer segments
- person Installers with slow sites that lose phone visitors
- person Firms with strong finished systems but no gallery
- person Teams adding battery and commercial offers who need clear separate pages
- person Businesses running ads who need landing pages that convert
psychology What drives their decision
- check_circle A real local roof on the first screen
- check_circle Size, shade and warranty explained simply
- check_circle Forms that take a bill and sort leads
- check_circle Fast pages on phones
How we deliver Web Design
A clear, repeatable process built around how solar customers search and decide.
1
Reviewing the current site
We study your analytics, forms and phone calls to see where visitors drop out, and read the site as a worried homeowner would. The result is a layout covering home, commercial and battery paths, with the pages and forms each needs.
2
Layout and content
Each key page opens with a clear promise and local proof, then explains the topic, shows examples, answers worries and offers a next step. We plan sections for sizing, roofs, shade, warranty, finance, installation day and monitoring.
3
Quote form and bill upload
The form asks for ownership, roof type, bill range, timing and a phone number, and offers an upload for a recent bill or roof photo. A confirmation message names who calls and when, and an alert tells your team the moment a request arrives.
4
Build and testing
The site is built mobile-first, with compressed galleries and clean code. We test pages on real phones and several browsers, check every form and call button, and run a speed review before launch. Nothing goes live until each route delivers a message.
5
Tracking and improvement
We install call, form and calculator tracking, link it to ads and search accounts and test each source. After launch we watch where visitors leave and change any section or form that loses them, then report the findings in a short note each month.
web
What Solar Web Design includes
Pages that make it easy to understand the offer and take the next step in the UK
- check_circle Layout sketches and page plan
- check_circle Mobile-first build and testing
- check_circle Quote form with bill upload
- check_circle Tracking and launch help
- check_circle Review of visitor paths after launch
What you can expect
- verified Visitors see local proof and a clear next step at once
- verified Worries about shade, roofs and warranty are answered on the page
- verified Quote requests include ownership and bill range
- verified Pages open quickly on a phone
- verified Your galleries show real systems by area
- verified Every request source is recorded
Deliverables you receive
inventory_2 Page layout for home, commercial and battery paths, planned from your best leads
inventory_2 Install gallery filtered by roof type, system size and area, using photos you have permission to show
inventory_2 Explainers on sizing, shade, roof types, warranties and installation day written in plain language
inventory_2 Quote form with bill and roof photo upload, ownership and timing questions and a clear confirmation
inventory_2 Finance and incentive section with dated, general wording and links to official sources
inventory_2 Call, form and calculator tracking connected to search and social accounts
Technical approach
The mechanics behind Web Design for solar, explained plainly.
Photo weight and speed
Solar galleries are heavy. We resize and compress each image, load pictures as visitors scroll and avoid autoplay video. Pages open quickly on weak mobile signals, which matters because many homeowners browse while standing in their yard.
Estimator tools done honestly
A simple tool that suggests a system range from a bill can help, but only if wording stays general. We label results as indicative, ask for details a real assessment would need and tie the tool to a booking request, not a false promise.
Tracking and privacy
Forms and uploads travel over secure connections. Bills and photos are stored only where your team can reach them and removed when no longer needed. Tracking records the source of each request without storing unnecessary personal detail.
What a Solar website costs
Solar web design starts at £2,000. Scope depends on how many pages and features you need, and we agree it with you after seeing your current site.
What's included
Key pages and layout
IncludedThe pages customers need to decide, laid out for phones first, with proof and a clear next step.
Forms, calls and tracking
IncludedForms and call buttons that work on every phone, with each request tracked to its source.
Speed and launch checks
IncludedImage, speed and mobile checks before launch, and a short list of fixes afterwards.
Larger builds, such as online shops or booking systems, are scoped after discovery. Talk to us for a fit.
What to expect from a new site
A website project has a clear start, a launch and then a period of learning from visitors.
Days 1 to 14
We review the old site and its numbers, collect your photos, warranty terms and brand details, and agree page layouts and form fields. You see simple sketches of the home, commercial and battery paths.
Weeks 3 to 8
Pages are written, built and tried on phones. You approve each page, tracking goes in and the team tests forms and call buttons. We launch when every route delivers a message cleanly.
Months 3 to 6 and beyond
We watch how visitors move, simplify forms that lose people and add new gallery entries and guides as installs finish. Traffic and market shape results, and nobody can promise lead numbers.
Other Solar marketing services
search SEO for Solar in the UK arrow_forward query_stats SEM for Solar in the UK arrow_forward ads_click Meta Ads for Solar in the UK arrow_forward monitoring Analytics for Solar in the UK arrow_forward handshake CRM Integration for Solar in the UK arrow_forward psychology AI Optimisation for Solar in the UK arrow_forward
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How many pages does a solar website need? expand_more
Enough for each audience and topic: home solar, commercial, batteries, sizing, roofs, finance, gallery and about. A smaller, sharper site often beats a larger one. We agree the list with you.
Should we show prices on a solar site? expand_more
That is your decision. Many installers explain what affects price and invite an assessment. A clear range can filter weak leads but must stay accurate and dated.
Can we use a solar calculator? expand_more
Yes, if it is honest. Results should be labelled as indicative, and the tool should lead to an assessment request. We avoid anything that promises a bill figure.
How do you protect customer photos and bills? expand_more
Uploads travel over secure connections and are stored where only your team can reach them. Photos of finished roofs are shown only with the owner's permission and without street numbers.
Will the site work with our solar ads? expand_more
Yes. Landing pages are built for each campaign with a matching message, a short form and tracking. Calls and forms are tied back to the ad or search that produced them.
Can the solar site keep our current address? expand_more
Usually. Useful solar pages stay and old addresses are redirected so you do not lose search standing. Weak or duplicate pages are merged or rewritten.
Who adds new solar installs to the gallery? expand_more
You can, with a simple editor, or you can send photos and details and we post them. A short handover guide covers both routes.
Ready to get more from Solar Web Design?
Get a free audit and we will show you where you are losing enquiries today.
Get a Free Audit arrow_forward