Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Meta Ads for Solar
Meta Ads for Solar Installers in Australia
Most homeowners who will buy solar this year are not searching for it today. Meta Ads on Facebook and Instagram reaches them while a power bill is still stinging, with finished roofs, clear offers and short forms. We run the audiences, creative and follow-up, and we cannot promise lead numbers.
For solar installers who want to reach owner-occupiers early, offer a bill review or roof check, and stay visible through a decision that takes weeks.
Why social ads suit solar
Context from how your customers search, compare and book.
Solar is rarely an impulse buy, but it often starts with an impulse: a bill arrives, panels on a house down the street catch the eye or a hot week pushes the air conditioning bill higher. Social ads can meet people in that moment, long before they type a search, and give them somewhere sensible to go next.
Competition on social feeds is loud. Door-knockers, phone sellers and national brands all push offers. Local installers stand out by showing real roofs nearby, real installers by name and a plain explanation of what happens after the quote. A short clip of a crew finishing a roof nearby often beats a polished brand video.
Offers need to lower the risk of saying yes. A bill review, where the homeowner sends a recent bill and receives a suggested system size, or a roof and shade check, asks for little and gives something useful. Pushing a bargain price tends to attract bargain hunters who walk away at the first rival quote.
The decision stretches over weeks. People view an ad, open a form, go quiet, compare other quotes and come back. Follow-up ads that answer the next question, such as warranty, installation day or what happens if the inverter fails, keep your name familiar until they are ready to book.
Who solar Meta Ads fits
groups Customer segments
- person Installers with a stream of finished roofs to photograph and film
- person Firms that want to reach homeowners in specific suburbs
- person Teams selling batteries to people who already have panels
- person Businesses with an assessor who can ring back the same day
psychology What drives their decision
- check_circle Photos and clips of real local roofs
- check_circle An offer such as a bill review or roof check
- check_circle Short forms asking about ownership and bill range
- check_circle Follow-up ads that answer common worries
How we deliver Meta Ads
A clear, repeatable process built around how solar customers search and decide.
1
Audience and area plan
We target owner-occupier households in the suburbs you serve, past site visitors, people who engaged with your videos and lookalikes of your customers. Customers are kept out of the sales audience and placed in a separate one for batteries.
2
Offer and creative
The offer is a bill review or roof and shade check. Creative uses crew footage, finished roofs, short explainers and a face from your team. Text is plain, nothing promises a bill figure and every claim is reviewed with you before it runs.
3
Instant forms and callbacks
Forms ask for ownership, rough bill range, roof type and timeframe, and a phone number to book a visit. Leads arrive straight in your inbox and phone, and we set a callback standard because solar leads fade quickly if they wait.
4
Follow-up ads
People who watched a video, opened a form or visited your site later see answers to the common worries: warranty, install day, monitoring and what happens after switch-on. Frequency is limited, and ads stop once an assessment is booked.
5
Weekly checks and monthly summary
We compare cost per lead with lead quality from your team, pause audiences that bring renters or browsers and test new clips against the best performers. Monthly you receive a short summary of leads, assessments and signed installs.
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What Solar Meta Ads includes
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- check_circle Audience and area plan
- check_circle Photo and clip production
- check_circle Instant forms with call option
- check_circle Follow-up ads with limits
- check_circle Monthly summary of leads and installs
What you can expect
- verified Homeowners nearby see finished roofs and a named team
- verified A bill review gives people a low-risk first step
- verified Leads arrive with ownership and bill range
- verified Follow-up ads keep answers in front of slow deciders
- verified Claims are reviewed before ads run
- verified Reports show cost per assessment by audience
Deliverables you receive
inventory_2 Audience plan for owner-occupier households by suburb, plus separate audiences for past visitors and customers
inventory_2 Photos and short clips of finished local roofs and your crew, made with owner permission
inventory_2 Instant forms capturing ownership, bill range, roof type and timeframe
inventory_2 Follow-up ads that answer warranty, install day and monitoring questions
inventory_2 A callback standard for the team and an alert when a lead arrives
inventory_2 Monthly report of leads, assessments and signed installs by audience
Technical approach
The mechanics behind Meta Ads for solar, explained plainly.
Compliance and claims review
Solar ads sit under scrutiny. We keep to general statements, avoid exact bill figures, mark any incentive wording for your approval and keep an approval record. If a claim cannot be backed up, it does not run.
Lead screening
We make ownership and bill range required fields, which removes casual tappers. A short note on assessment visit length sets expectations. Leads reach you with the ad that produced them attached, so you can see which story prompted the request.
Keeping customers out of sales ads
Past customers are excluded from sales audiences so they do not see offers they have already used. They are placed in their own audience for battery add-ons or referral requests if you choose, with a clear record of who agreed.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Meta Ads
Social ads work on attention, so early results show reach and lead quality before they show installs.
Days 1 to 14
Tracking, audiences and first creative go live at a small budget. Early leads show which suburbs and stories respond and whether form questions need adjusting. We agree callback times so response is fast.
Weeks 3 to 8
Weak audiences stop and strong ones grow. Follow-up ads start reaching viewers who left a form half done. You see cost per lead and how many became assessments, with your team's notes on lead quality.
Months 3 to 6 and beyond
Spend moves toward the audiences that turn into signed installs, and creative is refreshed from recent jobs. We report honestly on social ads' share of your pipeline. Lead numbers and costs cannot be promised in advance.
Other Solar marketing services
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Who sees our solar ads? expand_more
Owner-occupier households in the suburbs you serve, plus past visitors and lookalikes of your customers. Meta's tools are broad, so we test audiences and let results show who responds.
Are leads from social ads lower quality than solar search? expand_more
They can be cooler because the person was not searching. Required questions and a quick callback help, and we judge ads by booked assessments and signed installs, not by form counts.
What offers work for solar on social media? expand_more
A bill review or a roof and shade check works well because it is useful and low risk. Heavy discounts attract people who only compare price. Offers and terms remain your decision.
Can we use customer roof photos and videos? expand_more
Yes, with the owner's permission and without street numbers or other identifying detail. We keep a record of consent and check every frame before it runs.
How do follow-up ads work? expand_more
They show again to people who watched a video, opened a form or visited your site, and carry answers to common worries about warranty, install day and monitoring. They stop after an assessment is booked.
Can Meta Ads sell solar batteries too? expand_more
Yes, to past customers and to similar households, with creative about backup and bill control. Battery offers need separate forms so you can see attach rates.
What will we see each month? expand_more
A report on leads by audience, how many became assessments and signed installs, which creative worked and what we plan next. We explain solar results in plain words.
Ready to get more from Solar Meta Ads?
Get a free audit and we will show you where you are losing enquiries today.
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