Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Solar
Google Ads for Solar Installers in Australia
Plenty of people search for solar, but only some are ready for a roof visit. Google Ads helps you pay for the ready ones: owners of sunny roofs asking for quotes, not renters or bargain hunters. Our team builds the account, tunes it weekly and reports plainly. No one can guarantee lead numbers.
For solar installers who want assessment bookings from homeowners and small businesses, with research clicks separated from quote requests and every call traced.
Paying for solar searches wisely
Context from how your customers search, compare and book.
Solar search covers the whole journey. At one end sit people asking how much solar costs or whether panels are worth it. At the other end are people typing solar installer near me or comparing quotes. Both cost clicks, but they behave very differently, and spending alike on both wastes money.
A lot of solar traffic cannot buy. Renters, flat dwellers, students writing essays, people hunting portable panels for caravans, solar garden lights, kits and investors checking company shares all use similar words. Blocking those searches early is one of the biggest savings available in the account.
The cost per click for solar is high, so each click needs a path to a booking. That means landing pages built for quotes, forms that ask about roof ownership and bill range, and a phone answered fast. Many buyers have a competing quote open already, and a slow reply sends them to it.
Seasonal bursts and incentive news move volume. Hot spells, cold snaps, bill arrival dates and policy announcements all lift searches. Budgets can follow those peaks, but installation capacity must keep pace. Ads should switch down when your team is booked out, because a long wait loses the sale anyway.
Who solar Google Ads fits
groups Customer segments
- person Residential installers with open assessment slots
- person Firms adding batteries and wanting buyers with solar already on the roof
- person Installers who cover small commercial rooftops and want business owners
- person Teams that have a good phone routine and want to measure cost per assessment
psychology What drives their decision
- check_circle Quote searches kept apart from research searches
- check_circle Renter, kit and portable panel traffic blocked
- check_circle Landing pages built for roof ownership and bill range
- check_circle A fast, friendly callback routine
How we deliver SEM
A clear, repeatable process built around how solar customers search and decide.
1
Account health check
We read the existing account for wasted terms, weak ads and broken tracking, or plan a new one around the systems you install. You get a plain list of what to stop, what to keep and the first campaigns to build.
2
Splitting by intent
Quote-ready searches such as solar installer, solar quote and solar with battery get the strongest budget. Research searches such as solar cost or payback sit in a lower-spend campaign that feeds follow-up ads. Commercial rooftop terms run separately again.
3
Blocking what cannot buy
Phrases for DIY kits, portable panels, caravan setups, garden lights, jobs, courses, share prices and renter questions are blocked from day one. Each week we read the search terms that triggered ads and add new blocks, so spend stays near real buyers.
4
Ads, pages and phones
Ads name your service area, brands and assessment offer. Landing pages ask about roof ownership, bill range and timing. We agree how fast calls and forms are answered and give the team a short list of questions that sort serious buyers from browsers.
5
Weekly tuning and monthly report
Each week we move budget toward the campaigns that book assessments and pause the ones that do not. Monthly reports show cost per call, cost per assessment and, with your records, cost per signed install. Capacity changes are agreed ahead.
query_stats
What Solar SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- check_circle Account audit or build
- check_circle Call and form tracking
- check_circle Weekly search term review
- check_circle Landing page advice
- check_circle Monthly report with assessment costs
What you can expect
- verified Owners searching for a solar installer see an ad for their area
- verified Renters, kit buyers and job seekers stop using budget
- verified Assessments arrive with bill range and roof details
- verified Research clicks are kept cheap and feed later follow-up
- verified Spend follows booking capacity
- verified Reports show cost per assessment and per install
Deliverables you receive
inventory_2 Campaigns for quote-ready searches, battery add-ons, research searches and small commercial rooftops
inventory_2 Keyword lists and a blocked-term list covering kits, portable panels, jobs, courses and renter searches
inventory_2 Ad text naming your service area, brands installed and assessment offer
inventory_2 Landing pages with short forms on roof ownership, bill range and timing
inventory_2 Call tracking with call-length rules, plus a short list of qualifying questions
inventory_2 Weekly search review and a monthly report on cost per assessment and per signed install
Technical approach
The mechanics behind SEM for solar, explained plainly.
Matching phrases carefully
Broad matching on solar words brings a large share of unrelated clicks. We rely on phrase and exact matches for buyer language, and use broader matching only in tests with tight limits and weekly review of every term it triggers.
Booking-capacity controls
Budgets and hours follow your calendar. When assessments are booked weeks out, we lower bids or pause the quote campaign. When slots open, we raise them. This keeps wait times short and protects the experience of buyers already in your pipeline.
Measuring beyond the form
Calls and forms are only the first step. We feed assessment bookings, quotes sent and signed installs back from your records so the account learns which searches become systems. This matters because solar decisions are slow and the first click is long forgotten.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Google Ads
Early weeks are for finding the searches that turn into roof visits.
Days 1 to 14
The account is built or audited, tracking is tested, blocked terms are loaded and the first quote and battery campaigns launch at modest spend. Early calls show how buyers phrase their questions.
Weeks 3 to 8
We read the search terms in detail and shift money toward what books assessments. Research campaigns are tuned to feed follow-up ads. You see cost per call and cost per booked assessment, with roof and bill details where given.
Months 3 to 6 and beyond
Spend settles on searches that become signed installs. New areas, brands and commercial campaigns are tested one at a time. Costs vary with competition and season, and we cannot promise volumes or prices in advance.
Other Solar marketing services
search SEO for Solar in Australia arrow_forward ads_click Meta Ads for Solar in Australia arrow_forward web Web Design for Solar in Australia arrow_forward monitoring Analytics for Solar in Australia arrow_forward handshake CRM Integration for Solar in Australia arrow_forward psychology AI Optimisation for Solar in Australia arrow_forward
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How much should a solar installer spend on ads? expand_more
It depends on your capacity and job value. We start with a modest budget on quote-ready searches, learn what an assessment costs and scale as installs justify it. We agree a ceiling with you.
Why not bid on every solar keyword? expand_more
Because broad solar words attract renters, DIY buyers and people who only want facts. Splitting quote searches from research searches lets you pay more for the first group and less for the second.
Can you advertise incentives in Google Ads? expand_more
Only in careful, general wording that you approve, and only if the claim is current and accurate. We avoid exact savings and link buyers to official sources on the landing page.
How do you handle comparison shoppers? expand_more
Many solar buyers have other quotes. Ads and pages stress local roofs, warranty support and fast assessment, and the phone routine is built to answer quickly and clearly. We cannot stop price shopping, but we can make your offer easy to understand.
Can ads bring battery buyers who already have solar? expand_more
Yes, through separate campaigns for add-on battery searches and ads to your past customers. Those buyers already trust solar and often convert faster than first-time buyers.
How are signed solar installs tracked back to ads? expand_more
The first call or form is tagged by campaign. Assessments, quotes and signed jobs from your records are matched to it, so reports show which searches produced systems and not only calls.
Is Google Ads better than SEO for solar? expand_more
Ads start within days and end when you stop paying. Search engine work takes months but lasts. Many installers use ads to fill the calendar while their guides and gallery gain ground.
Ready to get more from Solar SEM?
Get a free audit and we will show you where you are losing enquiries today.
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