Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Energy and Home Improvement
More Storage Quotes.
Outage Peace of Mind.
Smarter Pairing.
Battery buyers want blackout protection and bill optimization, but they need clear pairing advice with solar or grid supply. Trust and education close the sale.
We help you get home battery leads, explain rebates and backup limits honestly, and show buyers you will still be there to support them years after install.
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Trusted by battery and backup power installers to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our battery and backup marketing is built for installers that win on correct sizing, warranty support and integration expertise, not hype about total grid independence.
check_circle Battery installers selling retrofit and solar-plus-storage packages
check_circle Solar companies cross-selling storage to new and existing customers
check_circle Teams targeting outage-conscious suburbs and rural properties
check_circle Businesses explaining grid backup versus self-consumption benefits
check_circle Installers competing against big-box battery resellers online
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners with existing solar considering storage add-ons
- personBuyers planning combined solar and battery installs
- personRural and semi-rural properties with outage history
- personTech-forward households optimizing self-consumption
- personSmall businesses needing limited critical-load backup
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What buyers search for
searchhome battery installationsearchsolar battery costsearchbattery backup powersearchTesla Powerwall installersearchhome battery rebate
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Ready to book
- boltSpikes after local outage news and storm warnings
- boltRepeat visits to backup load and sizing explainer pages
- boltInquiries referencing existing inverter or solar brand
- boltLong gaps between first visit and quote request
What drives their decision
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Clear explanation of what loads stay on during outages
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Proof of accredited install and warranty support
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Rebate and financing clarity for total installed cost
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Compatibility guidance with existing or planned solar
How we capture intent
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Outage and season urgency
Storm-season and bill-spike campaigns with backup-focused creative and fast quote paths.
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Storage education SEO
Pages on sizing, backup loads, rebates and brand compatibility for common inverters.
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Install-intent search
Campaigns for home battery install and accredited installer terms with strong negatives for DIY.
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Solar customer follow-up ads
Email and paid follow-up ads to existing solar clients and lookalike homeowners.
my_locationSuburbs with owner-occupied homes, recent outage history and high solar penetration, targeted separately from rural fringe properties with different backup needs.
Our Battery and Backup Power Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Battery and Backup Power marketing services
search
SEO for Battery and Backup Power
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "home battery installation"
- checkClear answers to questions people ask when comparing options like "solar battery cost"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Battery and Backup Power
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "home battery installation" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Battery and Backup Power
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how battery and backup power customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Battery and Backup Power
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "battery backup power" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
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Analytics for Battery and Backup Power
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Battery and Backup Power
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Battery and Backup Power
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "home battery installation"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More qualified battery assessment and quote requests
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Education content on backup circuits, sizing and rebate eligibility
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Separate campaigns for retrofit, new solar plus battery and upgrade paths
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Follow-up ads across long consideration cycles typical of storage purchases
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Clear reporting on storage attach rate from solar and direct battery campaigns
This is battery and backup power marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about battery and backup power marketing? We have got honest answers.
What do home battery buyers worry about most?
Sizing is the big one: will it keep the fridge, lights and internet running, and for how long? Next come compatibility with existing solar, installation location and safety, and whether the battery will pay its way. Buyers lean on installers who explain limits plainly instead of selling blackout freedom.
What is a good battery lead?
A homeowner with solar already on the roof, a clear reason such as outages or time-of-use bills, and a rough idea of which loads matter. We ask for existing system size, inverter brand if known, the main goal and timing. That tells your estimator what to prepare before the call.
When does battery interest peak?
It spikes after storms, outage news and bill increases, and it builds ahead of hot or cold seasons when usage climbs. Incentive announcements move it too. Campaigns can be sharpened for those weeks and kept quieter between them.
How should backup claims be worded?
Carefully. A battery keeps chosen circuits running for a limited time, depending on size, load and sun. We write about essential loads and honest scenarios, avoid promises of off-grid living and mark every claim for your technical review.
What should we have ready before starting?
Photos of finished installs, the battery and inverter brands you fit, warranty terms and the areas you serve. Tell us your accreditation status in general terms and how many site visits you can run weekly. We never market work your team cannot deliver.
How do you handle online battery resellers?
We do not compete on the lowest price. We show sizing advice, compliant installation, warranty support and a local team, and we target buyers who search for installers and backup setups rather than shopping carts.
What does HeyLead not do for battery installers?
We do not size systems, approve designs, certify installations or promise outage performance. Those decisions stay with your team. We handle the marketing, tracking and reporting and show plainly what the numbers say.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Grow Your Battery Sales
If you install home batteries and want more qualified quotes without overpromising backup capability, let us talk.