Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Energy and Home Improvement
More Storage Quotes in Australia.
Outage Peace of Mind.
Smarter Pairing.
Built for Australian owner-led businesses competing in AU search. Battery buyers want blackout protection and bill optimisation, but they need clear pairing advice with solar or grid supply. Trust and education close the sale.
We help you get home battery leads, explain rebates and backup limits honestly, and show buyers you will still be there to support them years after install in Australia.
handshake verified star
Trusted by battery and backup power installers to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
Our battery and backup marketing is built for installers that win on correct sizing, warranty support and integration expertise, not hype about total grid independence in Australia. Campaigns follow Google.com.au and how local buyers actually enquire. Battery and Backup Power demand shows up on Google.com.au as "home battery installation" and "solar battery cost". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Battery and Backup Power buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Battery and Backup Power operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "home battery installation" and "solar battery cost" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners with existing solar considering storage add-ons in Australia
- personBuyers planning combined solar and battery installs in Australia
- personRural and semi-rural properties with outage history in Australia
- personTech-forward households optimizing self-consumption in Australia
- personSmall businesses needing limited critical-load backup in Australia
travel_explore
What buyers search for
searchhome battery installationsearchsolar battery costsearchbattery backup powersearchTesla Powerwall installersearchhome battery rebate
bolt
Ready to book
- boltSpikes after local outage news and storm warnings in Australia
- boltRepeat visits to backup load and sizing explainer pages in Australia
- boltEnquiries referencing existing inverter or solar brand in Australia
- boltLong gaps between first visit and quote request in Australia
What drives their decision
check_circle
Clear explanation of what loads stay on during outages in Australia
check_circle
Proof of accredited install and warranty support in Australia
check_circle
Rebate and financing clarity for total installed cost in Australia
check_circle
Compatibility guidance with existing or planned solar in Australia
How we capture intent
campaign
Outage and season urgency in Australia
Storm-season and bill-spike campaigns with backup-focused creative and fast quote paths in Australia.
search
Storage education SEO in Australia
Pages on sizing, backup loads, rebates and brand compatibility for common inverters in Australia.
ads_click
Install-intent search in Australia
Campaigns for home battery install and accredited installer terms with strong negatives for DIY in Australia.
groups
Solar customer follow-up ads in Australia
Email and paid follow-up ads to existing solar clients and lookalike homeowners in Australia.
my_locationmarketing geo for battery and backup power covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Battery and Backup Power Marketing Approach
01
flight_takeoff
Battery and Backup Power demand on Google.com.au
Battery and Backup Power shows up as "home battery installation" and "solar battery cost" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
filter_alt
Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
auto_awesome
Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose battery and backup power jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every battery and backup power enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Battery and Backup Power marketing services
search
SEO for Battery and Backup Power in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "home battery installation" in Australia
- checkClear answers to questions people ask when comparing options like "solar battery cost" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
query_stats
SEM for Battery and Backup Power in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "home battery installation" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
ads_click
Meta Ads for Battery and Backup Power in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how battery and backup power customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Battery and Backup Power in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "battery backup power" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Battery and Backup Power in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
handshake
CRM Integration for Battery and Backup Power in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Battery and Backup Power in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "home battery installation" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
check
Qualified battery and backup power enquiries from "home battery installation" on Google.com.au
check
Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
check
Faster replies on an Australian number and a short form
check
A clear view of which channel booked the work
check
More qualified battery assessment and quote requests in Australia
check
Education content on backup circuits, sizing and rebate eligibility in Australia
This is battery and backup power marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
person
Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
person
Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
person
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
person
Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about battery and backup power marketing? We have got honest answers in Australia.
Most battery and backup power enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "home battery installation" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Battery and Backup Power see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "home battery installation" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
What do home battery buyers worry about most in Australia?
Sizing is the big one: will it keep the fridge, lights and internet running, and for how long? Next come compatibility with existing solar, installation location and safety, and whether the battery will pay its way. Buyers lean on installers who explain limits plainly instead of selling blackout freedom in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
What is a good battery lead in Australia?
A homeowner with solar already on the roof, a clear reason such as outages or time-of-use bills, and a rough idea of which loads matter. We ask for existing system size, inverter brand if known, the main goal and timing. That tells your estimator what to prepare before the call in Australia.
When does battery interest peak in Australia?
It spikes after storms, outage news and bill increases, and it builds ahead of hot or cold seasons when usage climbs. Incentive announcements move it too. Campaigns can be sharpened for those weeks and kept quieter between them in Australia.
How should backup claims be worded in Australia?
Carefully. A battery keeps chosen circuits running for a limited time, depending on size, load and sun. We write about essential loads and honest scenarios, avoid promises of off-grid living and mark every claim for your technical review in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Grow Your Battery Sales in Australia
If you install home batteries and want more qualified quotes without overpromising backup capability, let us talk in Australia.