Paid Search
61 articles in Paid Search.
Paid search places your ad at the top of results when someone looks for what you sell. Because the searcher is already asking, it is often the fastest route to calls for urgent and high-value services. It also punishes poor setup, since every click has a cost whether or not it becomes a customer.
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What you will find in Paid Search
The posts cover audits, cost and quality ranges, keyword choices and landing pages across many trades. HeyLead builds search campaigns around the jobs you want, keeps the ad, the keyword and the page aligned and reviews the search terms regularly. We care about booked work, not form counts.
Auditing search accounts
A practical review of keywords, match types, ad copy and settings to find wasted clicks and missed opportunities.
Understanding cost ranges
How to think about what a lead should cost in your trade and area, and what quality to expect at each level.
Ads that book jobs
How to tell campaigns that fill forms from campaigns that fill diaries, and what to change when it is the first.
Common questions
How much does a lead cost in paid search?
Why am I paying for clicks that never call?
Should I manage Google Ads myself?
Looking for answers?
If you're here because something isn't working - SEO, ads, lead quality, or conversions - you don't need another article.