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SEM & PPC

1 article in SEM & PPC.

SEM and PPC describe paid search work where you pay each time someone clicks your ad. Prices come from an auction, in which bids, ad quality and page relevance all matter. For small businesses, understanding that auction is what separates a campaign that earns its keep from one that quietly drains budget.

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SEM & PPC

Google Ads playbook for US commercial cleaning companies

A US playbook for PPC for strata cleaning companies: high-intent keywords, negatives, calls vs forms, landing proof, and cost per booked job.

Aug 29, 2026 Read article arrow_forward

What you will find in SEM & PPC

The posts explain the mechanics in plain terms, with examples from specific trades. HeyLead sets up campaigns around clear services, tight match settings and a steady review of search terms and negative keywords. We keep budgets tied to booked jobs and explain every change we make in simple language.

How the auction works

What decides your cost per click and ad position, and which parts you can improve without raising bids.

Controlling wasted clicks

How match types, negative keywords and location settings stop spend on searches that will never become customers.

Playbooks by trade

How campaign structure and offers shift between trades, so you can adapt a plan to your own services.

Common questions

What does PPC mean? expand_more

PPC stands for pay-per-click, a model where you pay only when someone clicks your ad. It is used by search engines and social platforms. The cost depends on competition, quality and your settings.

Is SEM the same as PPC? expand_more

The terms overlap. SEM is often used for all search marketing, while PPC refers to the paid click model. In everyday talk, both usually mean paid search ads such as Google Ads.

How can I lower my cost per click? expand_more

Improve ad relevance, tighten keywords and make sure the landing page matches the search. Pausing poor terms and fixing location settings also helps. Lowering cost per click matters less than lowering cost per booked job.

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