Paid Media
84 articles in Paid Media.
Paid media covers every channel where you pay for attention: search ads, social ads, video and ad networks. The hard question for a small business is not how to run one channel, but how to split limited budget between them. Each channel catches people at a different stage.
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What you will find in Paid Media
The posts compare channels, share audit checklists and show where money tends to leak. HeyLead starts from your jobs and margins, picks the few channels that fit, and sets clear tracking before spending ramps up. We review the whole account together so one channel is not credited for another's work.
Splitting your budget
How to divide spend between search, social and other channels based on how your customers decide, not on habit.
Auditing an account
A step-by-step look at tracking, targeting, ad copy and landing pages to find wasted spend before adding more.
Comparing platforms
When a smaller platform is worth testing next to the big ones, and what to measure before you commit more money.
Common questions
Which paid channel should I start with?
How much should I spend on paid media?
How do I know which channel brought a customer?
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If you're here because something isn't working - SEO, ads, lead quality, or conversions - you don't need another article.