When a Katy air conditioner quits on an August night, the homeowner calls whoever answers first, and your number needs to be the one on the screen.
Houston air conditioning calls come in three kinds: a repair tonight, a replacement quote, and a maintenance plan. HeyLead helps Houston air conditioning and heating contractors win more of all three, with Google Ads and local search work for Katy, Cypress, Pearland, Sugar Land and Spring. We track each call to a booked job, so you see the cost of each job in dollars. Your TDLR license, your techs and your prices stay with you.
What we do
Ads for emergencies, a quote page for new systems, a spring plan campaign and reports in dollars per booked job.
Pages and listings that appear when people nearby search Google for what you do.
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Paid search ads that reach people searching right now, reported against the calls and bookings they produce.
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Facebook and Instagram ads for offers that need reach, including ads shown again to people who visited your site.
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Pages built to turn a visit into a call, form or booking.
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Call and form tracking, so you can see which ad or search produced each lead.
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Optional link to your customer system, so signed work flows back into your reports.
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Who we work with
Family-owned air conditioning companies in Katy and Cypress with six to twenty trucks and a packed summer schedule.
Replacement-focused contractors who want more quote requests for full systems on homes with aging attic units.
Service companies that run maintenance plans and want to grow the list of homes they visit each spring.
Contractors serving apartment communities and small commercial buildings with many small systems to keep running.
The local picture
Your market
Air conditioning in Houston is a nine-month job, not a summer one. Most homes are slab-on-grade with the air handler in the attic, so a failed drain line can drip into the ceiling and make a repair call urgent.
The humidity matters as much as the heat, and homeowners often call because the house feels damp, not just warm. Winter brings short cold snaps, and since Uri more owners think about their heating.
Older houses inside the Loop often have added ducts that never quite fit. Newer homes in Katy and Cypress are bigger and run several systems. Apartment communities need many small repairs at once. Each of these calls has its own phrasing.
Your customers
Three offers carry the business. Emergency repair searches come at night and in heat waves, and the buyer wants a human on the phone now. Replacement searches come from owners with a unit that keeps failing, and they compare quotes for days.
Maintenance plan searches come in spring, before the first hot week. We separate them, because they cost different amounts and pay different amounts. A good lead is a homeowner in your service area with a real problem.
We do not chase do-it-yourself repair searches, job seekers or homes outside your drive. Reports show cost per booked repair and cost per replacement quote, in dollars.
Our approach
Campaigns are built around your truck schedule. Emergency ads run when you can dispatch and pause when the trucks are full. Replacement ads go to a separate page with a quote form that asks for home age and system size.
A tune-up page runs in spring. Each page shows your TDLR license number, your warranty terms and your financing if you offer it. We set up your Google Business Profile (the listing that shows on the map) so calls from the map are tracked too.
When a cold snap or heat wave is forecast, we raise budget in the affected area. Local search results take several months to build.
About the area
Slab-on-grade suburban homes with attic air handlers, older inner-loop houses with retrofitted ducts, and apartment communities with many small systems
Licenses you show on your page
TDLR air conditioning and refrigeration contractor license; it stays with the client.
Common mistakes
Half the urgent searches happen after dinner. If your phone is not answered or the ad is off at that hour, the job goes to the next company. We set hours around your on-call crew and route calls so the right person picks up.
A homeowner who says AC not working may really need a new system. If you price every call as a repair, you lose the bigger job. A separate quote page for replacements brings people who already expect a larger bill.
Spending the same in April and July wastes money. Houston demand jumps with the first hot week and with each cold snap. We move budget as the forecast changes and cut it when your schedule is already full.
How it works
We find out how many techs you have, which areas you cover, and when you are full. That sets the hours and the map for your ads.
Each offer gets its own ad group, page and phone number so we can see which one makes money. The license number goes on every page.
Ads start with call tracking, and we check that calls reach a person. Missed calls get a text back.
Monthly reports show booked jobs and dollars per job. We raise or cut budget as heat and cold snaps arrive.
Searches
These are the searches your pages and ads are built around, and what each person is trying to do.
| They search | What they want |
|---|---|
| AC not cooling Katy | Urgent repair in a named suburb |
| air conditioner repair open now Houston | After-hours emergency |
| new AC unit cost Houston | Replacement shopper with a budget |
| AC cooling but house feels humid | Repair or sizing problem |
| AC maintenance plan Pearland | Homeowner wants a tune-up |
Google Maps
Live Google Map. Tap a place to zoom in.
Testimonials from HeyLead clients
Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. The feeling of support that ensues is truly otherworldly. We have no hesitation in recommending him.
Michael Sweet
CEO, 1800 CLEANER
HeyLead helped us develop SEO ranking on key search terms for our communications marketing platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort. They take a very practical results-oriented approach. I highly recommend their services.
Joe Charlson
CEO, CallerReady
FAQs
What Houston contractors ask before starting.
Look for an agency that tracks calls to booked jobs, treats repair and replacement as separate offers and moves budget with the weather. Ask for a sample report. HeyLead works that way.
Air conditioning contractors in Texas work under a TDLR license, and that license stays with you. Show the number on your site and read the current TDLR advertising rules. We keep copy factual and do not give legal advice.
Yes. We keep a cold-snap ad group ready so you can switch it on when a freeze is forecast. It is paused the rest of the year so you do not waste money.
Yes, through a separate page aimed at property managers who need repeat service on many small systems. That audience searches for contracts and response times, not a single repair.
Ads can bring calls within days once tracking is live. Map and search results build over several months, and no one can promise a position on Google.
No. HeyLead is an online team, so there is no Houston shop to stop by. We run the work for contractors around the metro and talk by phone or video.