Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Managed IT Services
Google Ads for Managed IT Services
An owner who types IT support near me at eight in the morning has a problem today. Google Ads puts your MSP in front of that owner now. We split support, security and project searches and report cost per qualified inquiry, not per click.
For owner-led MSPs in the US that want support inquiries this quarter, with spend tracked to each inquiry and nothing spent on job seekers or software shoppers.
Why support, security and project campaigns must stay apart
Context from how your customers search, compare and book.
IT support, IT jobs and IT software share most of their words, and a broad match campaign will spend the support budget on people looking for a helpdesk job, a remote monitoring tool or a free antivirus. Three campaigns with their own budgets, ads and landing pages keep the spend where the agreements are: local support searches first, a smaller security campaign for owners who already know they need help with it, and a project campaign for office moves and migrations.
In the United States, section 5 of the FTC Act covers overstated security claims, and the FTC's May 2025 order against GoDaddy is the example we point owners to: a provider described its security in stronger terms than its practice supported. Ads and pages say what the MSP actually does, name the controls it runs and never describe an outcome as certain.
The landing page carries the conversion. It states the seat range the firm serves, the areas covered from Dallas and Phoenix to Charlotte, Denver and Tampa, the response hours and a short form that asks for seat count, current setup and what went wrong. An ad that leads to a homepage full of vendor logos wastes the click.
Who this Google Ads service suits
groups Customer segments
- person MSPs with capacity to onboard new clients this quarter and a sales process ready to run the calls
- person Owners moving from referrals to a measured channel who want each inquiry costed
- person Providers opening a second office or area that need inquiries there from the first month
- person Firms with a security service line that want it marketed to owners already searching for it, within the rules
psychology What drives their decision
- check_circle Separate campaigns for support, security and project intent with their own budgets
- check_circle Exclusion lists for jobs, software, courses, consumer repairs and areas not served
- check_circle Landing pages that state seat range, areas and response hours plainly
- check_circle Cost per qualified support inquiry, not cost per click
How we deliver SEM
A clear, repeatable process built around how managed it services customers search and decide.
1
Account and tracking audit
We check conversion tracking, the areas targeted, the seat range the firm actually serves and every claim in the existing ads against what the firm holds. Only Cyber AB registered practitioner organizations may show the CMMC RPO mark, so the site shows it only if the firm holds that registration. We never tell a client to display a mark they do not hold.
2
Campaign build
Support, security and project campaigns with their own budgets. Search terms are grouped by intent, ads name the firm, the areas served and the response hours, and exclusion lists remove jobs, software, courses, consumer device repairs and student searches before the first click.
3
Landing pages
One page per campaign, each with the seat range served, the areas covered from Dallas and Phoenix to Charlotte, Denver and Tampa, the response hours, the controls the firm runs for security and a short form that asks for seat count and current setup. No vendor logo wall, no promised outcome.
4
Launch and weekly search term review
Campaigns go live once calls and forms record correctly. Every week we read the actual search terms, add new exclusions and move budget toward the terms that produced conversations.
5
Monthly report
Cost per qualified support inquiry by campaign, with search terms, areas and times of day that produced conversations. Where the PSA records signed agreements, those are added so the owner sees spend against agreements, not clicks.
query_stats
What Managed IT Services SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- check_circle Support, security and project campaign build
- check_circle Landing pages with a short qualifying form
- check_circle Exclusion lists and weekly search term review
- check_circle Call and form conversion tracking
- check_circle Monthly cost per qualified support inquiry report
What you can expect
- verified Support inquiries from business owners in the areas you serve in the United States, within weeks of launch
- verified Support, security and project spend reported separately, so you know which line pays
- verified No budget spent on job seekers, software shoppers, students or consumer repairs
- verified Ads that state the firm's areas, hours and controls without overstating any outcome
- verified A clear cost per qualified support inquiry in USD, reviewed monthly
Deliverables you receive
inventory_2 Support, security and project campaigns with separate budgets
inventory_2 Exclusion lists for jobs, software, courses, consumer repairs and areas not served
inventory_2 One landing page per campaign with a short qualifying form
inventory_2 Call and form conversion tracking tagged by campaign and search term
inventory_2 Weekly search term review and exclusion updates
inventory_2 Monthly cost per qualified support inquiry report
Technical approach
The mechanics behind SEM for managed it services, explained plainly.
Conversion tracking
Calls over a set length and form submissions are recorded as separate conversions, tagged with campaign and search term. Where the PSA records agreements, those are linked back without any client system detail leaving the firm.
Location and schedule
Campaigns target the areas the firm actually serves from Dallas and Phoenix to Charlotte, Denver and Tampa and run heavier in the mornings and early in the week, when owners discover that something broke overnight. Areas the firm cannot reach within its response commitment are excluded.
Claims review
Section 5 of the FTC Act covers overstated security claims, with the GoDaddy order of May 2025 as the example. Ads name the controls you run and never describe an outcome as certain, and the CMMC RPO mark appears only if the firm is a Cyber AB registered practitioner organization.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Google Ads
Google Ads can bring support inquiries within weeks, but an owner usually compares two or three providers, so early inquiries are conversations rather than agreements.
Days 1 to 14
We audit the account and tracking, agree the seat range, areas and service lines, build the campaigns and landing pages and set the exclusion lists. Campaigns go live once calls and forms record correctly.
Weeks 3 to 8
Search term reviews tighten the spend, the first support inquiries arrive and the owner sees which campaign, area and time of day produced them.
Months 3 to 6 and beyond
Budget follows the campaigns that produced conversations and agreements. Seasonal shifts such as end-of-year office moves get their own budget, and the monthly report settles into cost per qualified inquiry by campaign.
Other Managed IT Services marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
What does a click cost for managed IT keywords? expand_more
We have not measured a keyword cost per click for managed IT in the United States, so we do not quote one. What we report is cost per qualified support inquiry in USD, which is the number the owner can set against a monthly contract fee.
Why not one campaign for everything? expand_more
Because IT support, IT jobs and IT software share most of their words. One campaign spends the support budget on people looking for a helpdesk job or a free tool. Separate support, security and project campaigns with their own exclusion lists keep spend on owners who need a provider.
What can our ads say about security? expand_more
Section 5 of the FTC Act covers overstated security claims, with the GoDaddy order of May 2025 as the example. Ads name the controls you run and never describe an outcome as certain, and the CMMC RPO mark appears only if the firm is a Cyber AB registered practitioner organization.
Should we advertise outside the areas we serve? expand_more
No. An inquiry from a business the firm cannot reach within its response commitment is a wasted click and a wasted call. Campaigns target the areas the firm actually covers, and the landing page states them.
How much budget do we need? expand_more
Enough to collect a readable sample of search terms in the areas you serve, which we agree after the audit. Budget is set in USD against the fee a new agreement would bring, and it moves toward the campaigns that produce conversations.
Will Google Ads bring us a signed agreement? expand_more
It brings inquiries from owners who need a provider. Whether an inquiry becomes an agreement depends on the firm's response, its pricing and its fit for that business. We do not promise a contract, a ticket count or any security outcome.
Does HeyLead run our helpdesk or security stack? expand_more
No. HeyLead is a marketing agency. We build and measure the campaigns and the inquiry path. The owner keeps every pricing, stack and scope decision.
Ready to get more from Managed IT Services SEM?
Get a free audit and we will show you where you are losing inquiries today.
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