Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Real Estate and Property
Win More Schemes.
Keep Them Longer.
Owners in an apartment or condo building pick a management company they trust to run repairs, budgets and meetings. We help you earn that trust before the committee asks for quotes.
We build the search pages, case studies and follow-up that put your firm on the shortlist when a building committee compares managers. We also keep you in view during the months they take to decide.
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Trusted by strata and body corporate managers to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our strata marketing is built for firms that win on service quality, transparency and committee confidence, not the lowest management fee.
check_circle Strata managers growing their portfolio of residential schemes
check_circle Body corporate managers targeting apartment and townhouse complexes
check_circle Commercial strata firms pitching mixed-use buildings
check_circle Managers expanding from sales into strata services
check_circle Firms losing schemes to competitors with stronger reputations
Who buys, and what they search
groups
Who you are marketing to
- personResidential committees tendering or reviewing building management
- personOwner corporations frustrated with responsiveness or levy transparency
- personDevelopers and builders appointing initial strata managers on new schemes
- personCommercial and mixed-use committees evaluating specialist firms
- personOwners in buildings showing signs of management dissatisfaction
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What buyers search for
searchstrata manager near mesearchbody corporate management servicessearchchange strata management companysearchstrata manager fees apartment buildingsearchbest strata manager reviews
bolt
Ready to book
- boltInquiries that include scheme address, lot count or committee role
- boltRepeat visits to case studies, compliance and tender information pages
- boltSearches combining building type with strata or body corporate terms
- boltContact requests following AGM season or defect-related news in a precinct
What drives their decision
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Proof of scheme size, compliance track record and committee references
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Clarity on reporting, AGM support and contractor coordination
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Responsiveness when defects, disputes or levy issues emerge
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Confidence that the manager will protect owner value long term
How we capture intent
search
Committee and tender SEO
Content on compliance, levy management, defect coordination and scheme-type proof that ranks when committees research managers.
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High-intent search campaigns
Keywords around switching, tender and body corporate management with landing pages built for committee due diligence.
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Credibility and case studies
Scheme-specific proof, AGM-ready summaries and owner communication examples that answer what committees ask before they shortlist.
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Long-cycle retargeting
Follow-up ads that keep your firm in front of committees through months of comparison, without generic rental messaging.
my_locationPrecinct and building-type targeting around schemes you service best, with separate messaging for residential towers, townhouses and commercial strata.
Our Strata and Body Corporate Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Strata and Body Corporate marketing services
search
SEO for Strata and Body Corporate
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "strata manager near me"
- checkClear answers to questions people ask when comparing options like "body corporate management services"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Strata and Body Corporate
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "strata manager near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Strata and Body Corporate
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how strata and body corporate customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Strata and Body Corporate
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "change strata management company" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Strata and Body Corporate
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Strata and Body Corporate
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Strata and Body Corporate
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "strata manager near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More qualified inquiries from building committees and owners corporations
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Shorter decisions, because your pages answer the questions a committee asks
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Higher retention when owners see consistent, professional communication
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A clear record of which ads and searches brought in each new building
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A referral engine driven by satisfied committees and owners
This is strata and body corporate marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about strata and body corporate marketing? We have got honest answers.
Who actually chooses a strata or body corporate manager, and how do you reach them?
Usually a small committee of volunteer owners, often prompted by one frustrated owner who raises it at a meeting. We reach both: ads and pages for individual owners who start the conversation, and proof-heavy content for the chairperson and treasurer who run the shortlist.
Committees take months to change manager. Is marketing worth it?
Yes, because the long decision is the reason to be visible early. A committee may read about managers for a season before it asks for quotes. Helpful guides, reminder ads and clear proof keep your firm on the shortlist for that day.
Can you help us keep the schemes we already manage?
To an extent. We can improve owner-facing material such as meeting notices, repair-request pages and plain-language budget summaries, which are what owners judge a manager on. Retention still depends on how your team handles repairs, levies and meetings.
We compete with large strata firms. Can a smaller firm still win schemes?
Often, yes. Committees like responsiveness, a named contact and a manager who knows their building. We build your marketing around those strengths and around building types you handle well, not around outspending a large rival.
How do you tell which marketing won a new scheme?
Every request for a proposal is tagged with its source and recorded in your customer record system, along with the building and lot count. When the committee appoints you, the record shows the first search or ad that brought them in.
Do you cover residential, commercial and mixed-use strata?
Yes. Each type has different decision makers and different worries, so each gets its own pages and messages. Apartment committees ask about repairs and meetings, while commercial and mixed-use schemes ask about tenants, access and operating costs.
What do you not do for a strata or body corporate manager?
We do not advise on by-laws, levy rules or disputes, and we do not set your fees or choose which schemes you accept. Those stay with your principal and legal advisers. We run the marketing and tracking, and we do not guarantee that any committee will appoint you.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Win More Schemes
If you manage strata or body corporate buildings and want more committee inquiries without relying on cold outreach alone, let us talk.