Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Meta Ads for Residential Sales
Meta Ads for Residential Sales Agents
Most owners are not typing sell my house today, but many are quietly thinking about it as they scroll. Facebook and Instagram let your name appear with a recent sale, a market update or a home value offer. We also run buyer ads for each listing, so sellers see the reach they were promised.
For residential sales agents who want to be known by owners in their patch before they list, and to give each new listing strong buyer reach.
Staying known before an owner lists
Context from how your customers search, compare and book.
Selling is often a life event: a growing family, a downsize, a job move, a separation, an inherited home. Owners think about it for months before calling anyone. Ads that show just-sold results and a short market update in their area keep your name familiar through that quiet stretch.
Audiences are built by location first: homeowners in the streets you work, built from interest and household signals the platform allows, plus lookalikes of your past sellers. Your sphere of past clients and contacts can be reached too, with permission, so they remember you when a friend asks for an agent.
Offers must feel useful rather than pushy. A home value report, a short guide to preparing for sale or a market update for the street works well. Just-sold ads need the seller's consent, and claims about results are checked with your principal before anything runs.
Listing campaigns are the second job. For each new home, short ads show video, photos and open day times, aiming at buyers in and near the area. Lead forms book inspections. Past visitors who asked about a home are retargeted, and sellers receive a simple report on reach and interest.
Who we show your ads to
groups Customer segments
- person Homeowners in your streets who have lived there long enough to have equity
- person Upgraders and downsizers whose homes no longer suit them
- person Past clients and contacts who might refer you or sell again
- person Buyers in and near the area, targeted for each listing and open day
psychology What drives their decision
- check_circle A recent sale or market update from the owner's own area
- check_circle A clear, low-pressure home value offer
- check_circle Video and photos that show how you market a listing
- check_circle Follow-up ads that keep the offer visible while the owner decides
How we deliver Meta Ads
A clear, repeatable process built around how residential sales customers search and decide.
1
Seller audience build
We build audiences from homeowners in your areas, lookalikes of past sellers and, with permission, your contact list. Current listings and sold clients are excluded from acquisition ads, so nobody sees an offer that makes no sense.
2
Just-sold and market update creative
We produce short ads from recent sales, with the seller's consent, and brief local market updates in your agent's voice. Every figure is checked, and nothing implies a result you did not achieve or a price you cannot show.
3
Home value offer and forms
We agree an offer with your principal, then build a short form for name, phone, address and selling timeframe. Leads reach your agent immediately by email or through your customer record system, with a text reply sent to the owner.
4
Listing launch ads
For each new listing we create a short video or photo ad, open day reminders and an inspection booking form. Ads run on a small budget and stop when the home sells. Seller reports show reach, views and booked inspections.
5
Follow-up and review
People who watched a just-sold ad or opened the value form see follow-up ads with seller reviews and market notes. Each fortnight we review leads, listings and cost, and change audiences and wording with your team.
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What Residential Sales Meta Ads includes
Reach the right local audience on Facebook and Instagram with proof-led ads
- check_circle Seller audiences and exclusions
- check_circle Just-sold and market update ads
- check_circle Home value offer and forms
- check_circle Listing launch campaigns
- check_circle Fortnightly review with your agents
What you can expect
- verified Owners in your streets see your name with real, recent results
- verified Value requests arrive with address and timeframe attached
- verified Each new listing gets buyer reach and booked inspections
- verified Sellers receive a simple report on how their home was promoted
- verified Past clients and contacts stay aware of you between sales
- verified Reports show appointments and listings, not just views
Deliverables you receive
inventory_2 Seller audiences built from your areas, past seller lookalikes and permitted contact lists
inventory_2 Just-sold and market update ads, using consented results and checked figures
inventory_2 A home value offer with an instant form capturing address and timeframe
inventory_2 Listing launch ads with video, open day reminders and inspection booking forms
inventory_2 Follow-up ads for video viewers, partial form starters and value page visitors
inventory_2 Fortnightly report linking ads to value requests, appointments and listings
Technical approach
The mechanics behind Meta Ads for residential sales, explained plainly.
Consent and privacy for results
Just-sold ads use only results the seller has agreed to show, in the form they approved. We keep a record of each approval and remove an ad if a seller changes their mind.
Inspection booking forms
Buyer forms capture name, phone and preferred time, then send a confirmation and add the booking to the agent's diary. Interested buyers can be told about similar homes without needing a separate call.
Audience hygiene
Sellers who have listed with you, buyers who have already purchased and contacts who asked to stop hearing from you are removed from the right audiences. This keeps ads relevant and avoids awkward moments.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Meta Ads
Social ads work on familiarity. Early results come from listing campaigns, while seller leads build over a few months.
Days 1 to 14
Audiences, offer, just-sold ads and forms are built and approved. The first listing campaign runs if you have a home to promote. We check that leads reach your agents at once.
Weeks 3 to 8
Weak ads and audiences are dropped, follow-up begins and your agents tell us how good the value requests are. Listing campaigns are tuned using open day turnout and inspection bookings.
Months 3 to 6 and beyond
Creative is refreshed as new sales settle. Budget moves toward what produces appointments. We do not guarantee leads, listings or sale prices, since market conditions and agent follow-up shape results.
Other Residential Sales marketing services
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Do Facebook ads work for residential real estate agents? expand_more
They can, both for staying known among local owners and for promoting listings. Sellers rarely act on first sight, so follow-up matters. We cannot guarantee leads, and results vary by market.
Can residential agents run just-sold ads? expand_more
Yes, with the seller's consent and accurate figures. Just-sold ads show buyers and owners that you are active in the area, and they often prompt calls from nearby owners who are curious about their own home's value.
How do residential listing campaigns work? expand_more
Each new home gets a short campaign with video or photos, open day times and an inspection booking form. It targets buyers in and near the area, runs on its own budget and ends when the home sells.
Can residential sales ads reach people who are about to sell? expand_more
Not directly, since the platform does not know who plans to sell. We reach homeowners in your areas and focus on offers and content that appeal to those thinking about it. Follow-up ads then stay in front of those who respond.
Can we use our database of past clients? expand_more
Yes, where you have permission to use it. We use it for lookalikes and exclusions, and sometimes to remind past clients that you are active. Uploads are confirmed with you before they happen.
What does a good residential sales lead from social look like? expand_more
Usually an owner who gives an address, a rough selling timeframe and a reason for moving. Our forms ask for those, so your agent can call the most ready ones first.
How do we report to sellers on residential listing ads? expand_more
A short summary shows reach, video views, inspection bookings and follow-up activity for their home. Sellers like seeing the effort, and it supports the marketing plan you presented. Nothing is invented or inflated.
Ready to get more from Residential Sales Meta Ads?
Get a free audit and we will show you where you are losing inquiries today.
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