Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Homeowners now ask assistants how to choose an agent, what their home might be worth and what to fix before selling. This work helps your agents and office be described correctly in those answers through clear guidance, consistent details and genuine reviews. Nobody steers what an assistant says, and we promise no placement.
For residential sales offices and agents who want assistants and search summaries to describe their service, suburbs and selling process accurately.
Context from how your customers search, compare and book.
Vendors ask long questions. How do I choose a real estate agent, what does selling cost, should I sell by auction or private sale, when is the best time to sell in my suburb. An assistant builds its answer from pages that explain the process plainly and name the people behind them.
Good pages are local and specific. A suburb page written by a working agent, with a clear account of the types of home, typical buyers and how selling works there, is easy to quote and hard to fake. Generic pages about selling a house have little to offer, and assistants have plenty of them already.
Agent profiles matter as much as the office. A named agent with a clear profile, the suburbs covered, the way they run a campaign and reviews from past vendors gives an assistant someone to recommend. Your details, including office address, phone and agent names, must match across your site, portals and directories.
Honest limits apply. Assistants differ and change, and no one can promise a mention. The goal is to be the easy, accurate choice when your name does come up, with reviews and local mentions that back up what your pages say about how you sell.
A clear, repeatable process built around how residential sales customers search and decide.
We put typical seller questions to the main assistants, such as how to choose an agent and what selling involves in your suburbs. We note whether your office or agents appear, how they are described and which pages the assistants lean on.
We compare office details, agent names, areas and phone numbers across your site, portals and directories. Agents who have left, old office addresses and mixed-up suburb lists are corrected, and your team confirms what you want to be known for.
We write pages for each core suburb and for the selling process: preparing a home, choosing a method of sale, how a campaign runs and what happens after an offer. Agents review each page, and any market statement comes from your own data.
Each agent gets a clear profile with areas, approach and credentials. We invite reviews from past vendors at settlement, and add structured labels that tell machines who the agent is and what the office does.
We look for honest local sources that can mention you, such as community sites, club sponsor pages and local business listings. Each month we repeat the same seller questions with the main assistants and report what changed, good or bad.
Make your business easier for AI search tools to understand and recommend
The mechanics behind AI Optimization for residential sales, explained plainly.
We add structured data for the office and for each agent, covering name, areas, contact details and credentials. Agent names and photos match the website, the portals and the directories, so assistants see one person, not three.
Suburb pages open with a short direct summary, then cover home types, buyer types and the selling process under clear headings. Market figures are written as plain text with their source and date, supplied by your team.
Pages carry review dates, and agents who leave are removed quickly from profiles and listings. Out-of-date suburb pages are refreshed or merged, so assistants find the current version and not an old one.
Residential Sales AI search setup starts at $500 USD one-time. Repeat checks of what AI tools say about you are scoped separately.
What's included
We ask the main AI tools the questions your customers ask, and note what they say about you and your rivals.
Service, area, hours and credential facts stated plainly on your pages and listings, with the labels machines read.
A short list of gaps found, with the fixes made or handed to your team.
Repeat checks every month or quarter are scoped separately. No one controls AI answers, so results vary. Talk to us for a fit.
Assistants answer differently from week to week, so we track patterns and not single results.
We run seller questions, save the answers and list errors and gaps. Agent details that are wrong or out of date are fixed first, because they are quick and they spread across sources.
Suburb and process pages go live, agent profiles are refreshed and review requests start at settlement. We note small shifts in how assistants describe the office, and which stay unchanged.
Reviews and local mentions accumulate, and the monthly tests show a trend. We keep pages fresh and report honestly where assistants still choose other offices or repeat old information.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
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