Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Real Estate and Property
More Bookings.
Faster Turnarounds.
Stronger Results.
Sellers and listing agents hire a stager when they believe staged homes sell better. We put your before-and-after work in front of them before they book.
We run the ads, pages and follow-up that bring you bookings from agents and homeowners. We show off your portfolio and help you become the stager people trust when a home goes on the market.
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Trusted by home styling businesses to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our home staging marketing is built for businesses that compete on transformation quality, speed and sale results, not the cheapest hire rate.
check_circle Home stagers building agent referral partnerships
check_circle Styling studios targeting vendors in specific suburbs
check_circle Businesses expanding inventory and need more booking volume
check_circle Owner-operators ready to move beyond word of mouth
check_circle Teams marketing vacant and occupied staging separately
Who buys, and what they search
groups
Who you are marketing to
- personVendors preparing a home for sale in competitive suburbs
- personListing agents booking staging to win or support a listing
- personDevelopers and project marketers styling display stock
- personVacant property owners needing full furnish packages
- personOccupied homes requiring partial styling before photography
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What buyers search for
searchhome staging near mesearchproperty styling costsearchhome staging before sellingsearchvacant home staging servicessearchreal estate staging company reviews
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Ready to book
- boltBooking requests with listing date, suburb or property type
- boltAgent inquiry forms referencing upcoming campaigns
- boltGallery page engagement followed by quote or contact requests
- boltSearches combining staging with suburb or luxury home terms
What drives their decision
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Before-and-after portfolio proof and days-on-market stories
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Turnaround speed, inventory quality and install reliability
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Clear pricing signals and package scope for vacant vs occupied
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Agent trust built through repeat bookings and responsive service
How we capture intent
search
Seller and agent SEO
Suburb galleries, ROI guides and vacant-vs-occupied service pages that rank during listing preparation.
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Dual-audience paid search
Separate campaigns for agents and vendors with creative matched to speed vs emotional sale reassurance.
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Portfolio-led creative
Before-and-after imagery and walkthrough clips as ad and landing proof so buyers see impact before inquiring.
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Agent referral growth
Follow-up ads and outreach content for agents who are active in the neighborhoods where you want more referrals.
my_locationSuburb and price-band targeting aligned to the homes you stage best, with capacity-aware bidding when diary weeks are already full.
Our Home Staging and Styling Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Home Staging and Styling marketing services
search
SEO for Home Staging and Styling
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "home staging near me"
- checkClear answers to questions people ask when comparing options like "property styling cost"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Home Staging and Styling
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "home staging near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Home Staging and Styling
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how home staging and styling customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Home Staging and Styling
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "home staging before selling" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Home Staging and Styling
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Home Staging and Styling
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Home Staging and Styling
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "home staging near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More staging inquiries from agents and sellers
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Portfolio content that shortens the sales conversation
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Clear reports on which inquiries come from agent referrals and which come direct
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Faster booking cycles with pre-qualified project briefs
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More visibility in your neighborhoods when new listings go live
This is home staging and styling marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about home staging and styling marketing? We have got honest answers.
Should we market to listing agents or to sellers directly?
Both, but on separate tracks. Agents book a home stager on speed, reliability and the photos that came out of your last install. Sellers want to know whether staging is worth the outlay, so they need before-and-after proof and a plain explanation of what happens on install day.
How do you market vacant staging and occupied styling differently?
They are different jobs with different buyers. A vacant home needs furniture, rugs, art and lighting brought in, while an occupied home needs a consult, a declutter plan and a few pieces added. Each gets its own pages, ads and request form so the lead arrives already sorted.
Our furniture inventory is limited. Should we still advertise?
Yes, but with the diary in mind. We pause or narrow ads when install weeks are full and push consult bookings or waitlist offers instead. That keeps the phone from ringing for jobs you cannot take, and keeps agents warm for the next gap.
What makes a good staging lead?
A seller or agent with a real address, a likely listing date and a clear idea of whether the home is empty or lived in. Casual style browsers, students looking for furniture to buy and people after staging courses are not leads, and we filter them out in the ads and on the form.
Can you show our best rooms without breaking client privacy?
Yes. We use gallery photos taken after the install, with the seller and agent agreeing to it, and we leave out house numbers and personal items. Many of your strongest images are the finished living rooms and primary bedrooms, so those lead the gallery.
Do you also handle pricing and package choices for home staging?
No. Your packages, rental terms and prices are your decision, and we present them the way you want. We can show you which questions prospects ask most about scope and cost, so your pages answer them before a call.
How do you report on staging marketing?
Every call and request is tagged by where it came from, then matched to booked installs in your own records. You see which pages, ads and agent relationships led to real jobs, and which only produced chatter.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Book More Stages
If you stage homes for sale and want more agent and homeowner bookings, without racing to the bottom on price, let us talk.