Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Analytics for Siding and Exterior Cladding
Analytics for Siding and Exterior Cladding
A siding project is a large purchase made over weeks or months, often after a storm or a bad patch of rot. Analytics follows each lead from first search to signed contract, so you can see which ads, pages and partners bring real projects and which bring people collecting free quotes.
For siding and cladding contractors who want estimates and signed projects traced to ads, search, storm leads and referral partners in one monthly report.
What to measure on a siding project
Context from how your customers search, compare and book.
Siding leads come from very different moments. One homeowner has hail damage and an adjuster visit pending. Another has peeling paint and rot behind a few boards. A third simply dislikes the look of the house. Each moves at a different speed, so reports must label the trigger as well as the source.
The path from click to contract is long. A request leads to a visit, measurements, a proposal with a few material options, a second look and often a talk with an insurer or a spouse. We keep one record across it, so a signed job is credited to what first brought the homeowner to you.
Materials change the picture. Vinyl, cement board, engineered wood and metal panels carry different project sizes and different buyers. A channel that brings many vinyl requests may look strong in call counts but weaker than one that brings fewer cement-board jobs. We label each lead by material interest and final choice.
Some sources cannot be traced: a yard sign outside a finished house, a supplier's suggestion, a crew member's cousin, a door hanger left after a storm. We list them as their own line, so the paid channels are neither blamed nor credited for work they did not earn.
Who needs this report
groups Customer segments
- person Owner-led siding firms that take every estimate call themselves
- person Companies with a sales team that need to see each rep's closing rate by source
- person Storm-response crews who add exterior cladding work after hail or wind
- person Contractors bidding on multi-unit and commercial exteriors alongside homes
psychology What drives their decision
- check_circle Estimates and signed contracts by source
- check_circle Trigger labels such as storm, rot or refresh
- check_circle Material and job size by channel
- check_circle Referral partners shown separately
How we deliver Analytics
A clear, repeatable process built around how siding and exterior cladding customers search and decide.
1
Agree the stages and triggers
We list the stages: request, visit booked, measured, proposal sent, signed and installed. We also add a trigger label for storm, rot, peeling, energy, resale or looks. The report will then speak your sales language.
2
Install tracking on every channel
Numbers and form tags go on the website, ads, project gallery and map listing. The request form asks for the home type, number of levels, current material and the problem, with a photo upload, so each lead arrives with usable detail.
3
Connect stages to sources
Your office or reps update the stage in your tool as a project moves. We match each stage to the original source, the material chosen and a job size band, so reports count signed contracts rather than request volume.
4
Report by material and trigger
Each month you see cost per estimate and cost per signed project by source, split by vinyl, cement board, engineered wood and metal, and by storm or retail trigger. Seasonal swings are noted next to the figures.
5
Review lost and slow deals
We look at proposals that stalled, how long each stage took and what the homeowner said. Sometimes the answer is price or an insurer's timing, and sometimes it is a slow callback. The report helps you tell which.
monitoring
What Siding and Exterior Cladding Analytics includes
See which channels bring real inquiries and new customers
- check_circle Tracking numbers and request form
- check_circle Stage and trigger tracking
- check_circle Monthly written report
- check_circle Storm-period reporting by month
- check_circle Quarterly source and rep review
What you can expect
- verified You see which source brings signed siding and cladding contracts
- verified Storm shoppers are separated from retail replacement buyers
- verified Material choices are reported by lead source each month
- verified Slow stages and lost reasons are visible to the whole team
- verified Referral partners are shown on their own separate line
- verified Budget decisions rest on signed projects, not call counts
Deliverables you receive
inventory_2 Tracking numbers for ads, website, project gallery and map listing, with truck numbers left unchanged
inventory_2 Request form capturing home type, levels, current material, problem and photos
inventory_2 Stage tracking from request through visit, proposal, signed contract and install
inventory_2 Monthly report of cost per estimate and cost per signed project by source
inventory_2 Trigger and material labels so storm, rot and refresh jobs are read apart
inventory_2 A separate line for referrals from suppliers, adjusters, agents and past customers
Technical approach
The mechanics behind Analytics for siding and exterior cladding, explained plainly.
Storm-surge handling
After hail or high wind, leads spike and many are only collecting quotes for a claim. We mark storm periods, report them apart and show how many became signed contracts, so one rush does not set your yearly budget.
Long-path attribution
The record keeps the first source and later touches, such as a second search or an ad seen after the estimate. Both are shown, so the search that started the project and the follow-up that finished it each get fair credit.
Insurance status fields
Where a claim is involved, the lead carries a simple status such as not filed, filed, approved or denied. It explains long delays and helps you judge storm sources fairly. Claim decisions and paperwork remain between homeowner and insurer.
What Siding and Exterior Cladding analytics setup costs
Siding and Exterior Cladding analytics setup starts at $500 USD one-time. Ongoing monthly reporting and reviews are scoped separately.
What's included
Tracking plan
IncludedA short plan naming the calls, forms and bookings that count as a real lead or sale for your business.
Tags, events and call numbers
IncludedTracking set up and tested so each lead is tied to the search or ad behind it.
Report and handover
IncludedA simple report layout and a walkthrough so your team can read it without help.
Monthly reviews, extra dashboards and data clean-up are scoped separately. Talk to us for a fit.
What to expect from siding analytics
Because a siding sale is long, the earliest reports show requests and estimates, with signed contracts filling in later.
Days 1 to 14
We audit forms, numbers and the gallery, add tracking and run test requests with photos. You agree the stage and trigger labels, and your office or reps learn the quick way to update a lead.
Weeks 3 to 8
Reports show requests, visits and proposals by source. Signed contracts begin to link back as deals close. You may find that some channels bring storm shoppers while others bring retail replacements, and the numbers will show it.
Months 3 to 6 and beyond
With a few months of closed projects you can compare sources by cost per signed project, material and size. A full year shows seasonal patterns and storm effects. Results depend on weather, price and competition, and we promise no particular job count.
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How long does it take to see siding results in the numbers? expand_more
Requests and estimates show within weeks. Signed contracts depend on your sales cycle, which can run for months for larger exteriors. Early reports are honest about what is still pending.
Can you separate storm leads from planned siding replacements? expand_more
Yes. The request form and your office's notes label the trigger, so hail and wind leads are reported apart from rot, peeling and refresh projects. They behave differently and should not share one average.
Do you track insurance claims? expand_more
Only a simple status that you or the homeowner reports. We do not handle claims, advise on cover or contact insurers. The status helps explain delays in a siding project.
Can referrals from suppliers and agents be counted for a siding contractor? expand_more
If your office records the source when a homeowner mentions one, yes. Partners get their own line, so you can compare the work they send with paid search.
Do you need our pricing or margins? expand_more
No. We use size bands and material types. If you share signed values, return by channel can be shown, but bands are usually enough to compare sources.
Will tracking slow our exterior gallery pages? expand_more
No. Scripts are kept light and loaded after the photographs. Gallery images are sized for phones, because homeowners often browse siding projects on a phone.
Does analytics mean we get more siding projects? expand_more
It shows where your exterior cladding leads come from and where they stall, so spending and follow-up improve. It cannot create demand, and rankings, jobs and return are never guaranteed.
Ready to get more from Siding and Exterior Cladding Analytics?
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