Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Health, Wellness & Medical Aesthetics
More Right-Fit Clients.
Fewer No-Shows.
People searching for a therapist want to feel understood before they book. They choose practices that explain specialties, insurance and how the first session works.
HeyLead helps therapists, counselors and group practices fill caseloads with local search, specialty pages and booking paths that respect privacy.
handshake verified star
Trusted by therapists and counseling practices to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For licensed therapists and group practices that want more of the clients they are trained to help.
check_circle LMFT, LCSW and psychologist practices taking new clients
check_circle Couples, family and dating-focused therapists
check_circle Group practices hiring and needing a fuller caseload
check_circle Clinics that want online booking without feeling salesy
Who buys, and what they search
groups
Who you are marketing to
- personAdults looking for help with stress, anxiety or low mood
- personCouples looking for a counselor
- personParents looking for help for a teen or a child
- personPeople dealing with grief, a life change or a hard period at work
- personClients who prefer online sessions and want a licensed therapist in their state
travel_explore
What buyers search for
searchtherapist near mesearchcounseling for anxietysearchcouples therapist near mesearchtherapist that takes my insurancesearchonline therapist accepting new clients
bolt
Ready to book
- boltThey ask if you are taking new clients
- boltThey ask about insurance, fees or sliding scale
- boltThey request a free consult call or a first session
- boltThey name the concern or type of therapy they want
What drives their decision
check_circle
Whether the therapist works with their concern
check_circle
Insurance accepted or clear session fees
check_circle
How soon the first session can happen, and whether sessions are in person or online
check_circle
A warm, plain-spoken profile that helps them feel at ease
How we capture intent
location_on
Google Business Profile
Your map listing with specialties, hours, session types and a booking link. It helps local clients find and trust you.
search
Google search ads
Ads for therapy and counseling searches in your area, matched to the specialties you want to grow.
web
Specialty pages
A page for each area you treat, written in plain words, with fees, insurance and how a first session works.
call
Easy first contact
A short form and a phone number that make it simple to ask about openings without a long process.
my_locationWe set the area around your office for in-person sessions. For online sessions we target the states where you are licensed to practice.
Our Therapists and Counselors Marketing Approach
01
flight_takeoff
Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
filter_alt
Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
auto_awesome
Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
event
Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Therapists and Counselors marketing services
search
SEO for Therapists and Counselors
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "therapist near me"
- checkClear answers to questions people ask when comparing options like "counseling for anxiety"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
query_stats
SEM for Therapists and Counselors
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "therapist near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
ads_click
Meta Ads for Therapists and Counselors
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how therapists and counselors customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Therapists and Counselors
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "couples therapist near me" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Therapists and Counselors
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
handshake
CRM Integration for Therapists and Counselors
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
psychology
AI Optimization for Therapists and Counselors
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "therapist near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
check
More consults from people who match your specialties
check
Pages that rank for therapy near me and specialty searches
check
Clear insurance, fees and first-session information
check
Fewer tire-kicker emails and more completed bookings
check
Tracking from search to booked intake
This is therapists and counselors marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
person
Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
person
Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
person
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
person
Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about therapists and counselors marketing? We have got honest answers.
How do people actually choose a therapist online?
Most read several profiles over a few days and look for a sense that someone will listen without judgment. They check the specialty, the fee or insurance, the session format and how soon a first appointment is possible. A calm, plain page that answers those four points beats a long list of qualifications.
What counts as a good new-client request for a therapy practice?
A good request names the concern or the kind of therapy wanted, fits your specialties and area, and asks about a real time or fee. A request for free advice, a crisis line or a different profession is not a good one. We track which searches and pages lead to the first kind so you can see them.
Is there a busy season for therapy requests?
Requests often rise after school terms start, after the holidays, around big life changes and when work pressure builds. They can dip in mid-summer and around long breaks. We plan content and budget around your own caseload pattern, not a general rule.
Do I need to show my registration and insurance details on the site?
Yes, and plainly. Show your title, your registration or credentials, the areas where you can see clients, and whether you carry professional insurance. We place these where a nervous visitor will see them, and you supply and confirm every detail.
What should I have ready before we start?
A list of the people you most want to help and the work you would rather not take on. Add your fees or insurance panels, your session formats, your current openings and a recent photo. If you have a booking tool or a practice management system, tell us which one.
How long before new clients come from this work?
Paid search can bring first requests within weeks once tracking and pages are ready. Search ranking and map visibility build over months. We do not promise a number of clients, because caseloads, fees and local competition differ.
What will HeyLead do and not do for my practice?
We plan and build pages, ads and tracking, write in a calm voice you approve, and report on calls, forms and booked intakes. We do not make clinical claims, use client stories, give clinical advice or answer your clients. Decisions on fees, who you take on and what you say stay with you.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Fill the Right Caseload
If you run a therapy practice and want more clients who are a genuine fit, let us talk.