Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Health, Wellness & Medical Aesthetics
More Right-Fit Clients in Singapore.
Fewer No-Shows.
Built for Singapore service brands competing in local and regional search. People searching for a therapist want to feel understood before they book. They choose practices that explain specialties, insurance and how the first session works.
HeyLead helps therapists, counselors and group practices fill caseloads with Singapore local search, specialty pages and booking paths that respect privacy.
handshake verified star
Trusted by therapists and counseling practices to turn local demand into booked work Serving Central, East (Tampines), West (Jurong), North (Woodlands) and North-East (Punggol) across Central, East, West, North and North-East.
Who This Is For
For licensed therapists and group practices that want more of the clients they are trained to help in Singapore. Therapists and Counselors demand shows up on Google.com.sg as "therapist near me" and "counseling for anxiety". We build marketing around neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names. Therapists and Counselors buyers book through WhatsApp and a local Singapore number. Proof that converts here is Google reviews, a Singapore phone number, and UEN on the profile. Slow replies lose the job to Google Business Profile and local Facebook groups. Reporting is in S$ (SGD); GST at 9% belongs in the unit economics.
check_circle Therapists and Counselors operators covering the CBD, Tampines, Jurong, Woodlands and Punggol
check_circle Teams that need "therapist near me" and "counseling for anxiety" on Google.com.sg
check_circle Businesses booking through WhatsApp and a local Singapore number, not a shared directory
check_circle Owners who want proof via Google reviews, a Singapore phone number, and UEN on the profile
Who buys, and what they search
groups
Who you are marketing to
- personAdults looking for help with stress, anxiety or low mood in Singapore
- personCouples looking for a counselor in Singapore
- personParents looking for help for a teen or a child in Singapore
- personPeople dealing with grief, a life change or a hard period at work in Singapore
- personClients who prefer online sessions and want a licensed therapist in their state in Singapore
travel_explore
What buyers search for
searchtherapist near mesearchcounseling for anxietysearchcouples therapist near mesearchtherapist that takes my insurancesearchonline therapist accepting new clients
bolt
Ready to book
- boltThey ask if you are taking new clients in Singapore
- boltThey ask about insurance, fees or sliding scale in Singapore
- boltThey request a free consult call or a first session in Singapore
- boltThey name the concern or type of therapy they want in Singapore
What drives their decision
check_circle
Whether the therapist works with their concern in Singapore
check_circle
Insurance accepted or clear session fees in Singapore
check_circle
How soon the first session can happen, and whether sessions are in person or online in Singapore
check_circle
A warm, plain-spoken profile that helps them feel at ease in Singapore
How we capture intent
location_on
Google Business Profile in Singapore
Your map listing with specialties, hours, session types and a booking link. It helps local clients find and trust you in Singapore.
search
Google search ads in Singapore
Ads for therapy and counseling searches in Singapore, matched to the specialties you want to grow.
web
Specialty pages in Singapore
A page for each area you treat, written in plain words, with fees, insurance and how a first session works in Singapore.
call
Easy first contact in Singapore
A short form and a phone number that make it simple to ask about openings without a long process in Singapore.
my_locationmarketing geo for therapists and counselors covers the CBD, Tampines, Jurong, Woodlands and Punggol with neighbourhood and planning-area pages.
Our Therapists and Counselors Marketing Approach in Singapore
01
flight_takeoff
Therapists and Counselors demand on Google.com.sg
Therapists and Counselors shows up as "therapist near me" and "counseling for anxiety" on Google.com.sg. We capture neighbourhood and planning-area pages across the CBD, Tampines, Jurong, Woodlands and Punggol, HDB estate and neighbourhood names.
02
filter_alt
Leads that can book via WhatsApp and a local Singapore number
We filter tyre-kickers and job-seekers. The booking path is WhatsApp and a local Singapore number. Proof that converts is Google reviews, a Singapore phone number, and UEN on the profile, not a shared directory lead.
03
auto_awesome
Local proof, not a price race
Messaging names coverage, Google reviews, a Singapore phone number, and UEN on the profile, and response time. Slow replies lose therapists and counselors jobs to Google Business Profile and local Facebook groups.
04
event
From click to booked work
Quote, follow-up and repeat work run through WhatsApp and a local Singapore number. Reporting is in S$ (SGD); GST at 9% belongs in the job maths.
05
insights
Attribution under PDPA-safe forms and chat logs
Every therapists and counselors enquiry keeps source, campaign and page. PDPA-safe forms and chat logs is in the tag plan in Singapore.
Therapists and Counselors marketing services
search
SEO for Therapists and Counselors in Singapore
Help nearby customers find you on Google before they call a competitor in Singapore
- checkService and location pages built around searches like "therapist near me" in Singapore
- checkClear answers to questions people ask when comparing options like "counseling for anxiety" in Singapore
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Singapore
query_stats
SEM for Therapists and Counselors in Singapore
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
- checkGoogle Ads campaigns for "therapist near me" and similar high-intent searches in Singapore
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Singapore
- checkLanding pages that match the ad and lead to calls or bookings in Singapore
ads_click
Meta Ads for Therapists and Counselors in Singapore
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- checkLocation and interest targeting matched to how therapists and counselors customers decide in Singapore
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Singapore
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Singapore
web
Web Design for Therapists and Counselors in Singapore
Pages that make it easy to understand the offer and take the next step in Singapore
- checkPages built for searches like "couples therapist near me" and for quote or booking requests in Singapore
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Singapore
- checkForms, tap-to-call buttons and booking steps tested on phones in Singapore
monitoring
Analytics for Therapists and Counselors in Singapore
See which channels bring real enquiries and new customers in Singapore
- checkCall, form and chat tracking by campaign and landing page in Singapore
- checkReporting tied to qualified leads and new customers, not vanity clicks in Singapore
- checkDashboards your team can use to decide where to spend more or cut back in Singapore
handshake
CRM Integration for Therapists and Counselors in Singapore
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Singapore
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Singapore
- checkSource tags so every sale traces back to the marketing that brought it in Singapore
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Singapore
psychology
AI Optimisation for Therapists and Counselors in Singapore
Make your business easier for AI search tools to understand and recommend in Singapore
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Singapore
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Singapore
- checkMonitoring how AI surfaces your brand for searches like "therapist near me" in Singapore
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
check
Qualified therapists and counselors enquiries from "therapist near me" on Google.com.sg
check
Less spend lost to Google Business Profile and local Facebook groups in Singapore
check
Faster replies on WhatsApp and a local Singapore number
check
A clear view of which channel booked the work
check
More consults from people who match your specialties in Singapore
check
Pages that rank for therapy near me and specialty searches in Singapore
This is therapists and counselors marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
person
Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
person
Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
person
Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
person
Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about therapists and counselors marketing? We have got honest answers in Singapore.
Most therapists and counselors enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.sg we split "therapist near me" from cheap research. The filter is WhatsApp and a local Singapore number plus Google reviews, a Singapore phone number, and UEN on the profile, not another form field.
How quickly will Therapists and Counselors see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.sg compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "therapist near me" and booking via WhatsApp and a local Singapore number perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.sg and neighbourhood and planning-area pages. Every lead has a source. PDPA-safe forms and chat logs is in the measurement plan.
How do people actually choose a therapist online in Singapore?
Most read several profiles over a few days and look for a sense that someone will listen without judgment. They check the specialty, the fee or insurance, the session format and how soon a first appointment is possible. A calm, plain page that answers those four points beats a long list of qualifications in Singapore. Campaigns follow Google.com.sg and how local buyers actually enquire.
What counts as a good new-client request for a therapy practice in Singapore?
A good request names the concern or the kind of therapy wanted, fits your specialties and area, and asks about a real time or fee. A request for free advice, a crisis line or a different profession is not a good one. We track which searches and pages lead to the first kind so you can see them in Singapore.
Is there a busy season for therapy requests in Singapore?
Requests often rise after school terms start, after the holidays, around big life changes and when work pressure builds. They can dip in mid-summer and around long breaks. We plan content and budget around your own caseload pattern, not a general rule in Singapore.
Do I need to show my registration and insurance details on the site in Singapore?
Yes, and plainly. Show your title, your registration or credentials, the areas where you can see clients, and whether you carry professional insurance. We place these where a nervous visitor will see them, and you supply and confirm every detail in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Let's Fill the Right Caseload in Singapore
If you run a therapy practice and want more clients who are a genuine fit, let us talk in Singapore.