Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Health, Wellness & Medical Aesthetics
More Right-Fit Clients in Australia.
Fewer No-Shows.
Built for Australian owner-led businesses competing in AU search. People searching for a therapist want to feel understood before they book. They choose practices that explain specialties, insurance and how the first session works.
HeyLead helps therapists, counselors and group practices fill caseloads with Australian local search, specialty pages and booking paths that respect privacy.
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Trusted by therapists and counseling practices to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
For licensed therapists and group practices that want more of the clients they are trained to help in Australia. Therapists and Counselors demand shows up on Google.com.au as "therapist near me" and "counseling for anxiety". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Therapists and Counselors buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Therapists and Counselors operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "therapist near me" and "counseling for anxiety" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
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Who you are marketing to
- personAdults looking for help with stress, anxiety or low mood in Australia
- personCouples looking for a counselor in Australia
- personParents looking for help for a teen or a child in Australia
- personPeople dealing with grief, a life change or a hard period at work in Australia
- personClients who prefer online sessions and want a licensed therapist in their state in Australia
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What buyers search for
searchtherapist near mesearchcounseling for anxietysearchcouples therapist near mesearchtherapist that takes my insurancesearchonline therapist accepting new clients
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Ready to book
- boltThey ask if you are taking new clients in Australia
- boltThey ask about insurance, fees or sliding scale in Australia
- boltThey request a free consult call or a first session in Australia
- boltThey name the concern or type of therapy they want in Australia
What drives their decision
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Whether the therapist works with their concern in Australia
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Insurance accepted or clear session fees in Australia
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How soon the first session can happen, and whether sessions are in person or online in Australia
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A warm, plain-spoken profile that helps them feel at ease in Australia
How we capture intent
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Google Business Profile in Australia
Your map listing with specialties, hours, session types and a booking link. It helps local clients find and trust you in Australia.
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Google search ads in Australia
Ads for therapy and counseling searches in Australia, matched to the specialties you want to grow.
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Specialty pages in Australia
A page for each area you treat, written in plain words, with fees, insurance and how a first session works in Australia.
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Easy first contact in Australia
A short form and a phone number that make it simple to ask about openings without a long process in Australia.
my_locationmarketing geo for therapists and counselors covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Therapists and Counselors Marketing Approach in Australia
01
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Therapists and Counselors demand on Google.com.au
Therapists and Counselors shows up as "therapist near me" and "counseling for anxiety" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
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Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose therapists and counselors jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
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From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every therapists and counselors enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Therapists and Counselors marketing services
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SEO for Therapists and Counselors in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "therapist near me" in Australia
- checkClear answers to questions people ask when comparing options like "counseling for anxiety" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Therapists and Counselors in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "therapist near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Therapists and Counselors in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how therapists and counselors customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
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Web Design for Therapists and Counselors in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "couples therapist near me" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
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Analytics for Therapists and Counselors in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Therapists and Counselors in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
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AI Optimisation for Therapists and Counselors in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "therapist near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified therapists and counselors enquiries from "therapist near me" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More consults from people who match your specialties in Australia
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Pages that rank for therapy near me and specialty searches in Australia
This is therapists and counselors marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about therapists and counselors marketing? We have got honest answers in Australia.
Most therapists and counselors enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "therapist near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Therapists and Counselors see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "therapist near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do people actually choose a therapist online in Australia?
Most read several profiles over a few days and look for a sense that someone will listen without judgment. They check the specialty, the fee or insurance, the session format and how soon a first appointment is possible. A calm, plain page that answers those four points beats a long list of qualifications in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
What counts as a good new-client request for a therapy practice in Australia?
A good request names the concern or the kind of therapy wanted, fits your specialties and area, and asks about a real time or fee. A request for free advice, a crisis line or a different profession is not a good one. We track which searches and pages lead to the first kind so you can see them in Australia.
Is there a busy season for therapy requests in Australia?
Requests often rise after school terms start, after the holidays, around big life changes and when work pressure builds. They can dip in mid-summer and around long breaks. We plan content and budget around your own caseload pattern, not a general rule in Australia.
Do I need to show my registration and insurance details on the site in Australia?
Yes, and plainly. Show your title, your registration or credentials, the areas where you can see clients, and whether you carry professional insurance. We place these where a nervous visitor will see them, and you supply and confirm every detail in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Fill the Right Caseload in Australia
If you run a therapy practice and want more clients who are a genuine fit, let us talk in Australia.