Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Health, Wellness & Medical Aesthetics
More Inquiries.
Better Fit.
Steady Caseload.
Psychology practices grow when clients feel safe reaching out before the first session. We build that trust carefully where help is searched for.
We build marketing that brings in the right client requests, respects privacy and advertising rules, and presents your practice as the clinician clients choose, without sensational mental health advertising.
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Trusted by psychology and counselling practices to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our psychology marketing is built for practices that compete on therapeutic fit, credentials and client safety, not volume-at-all-costs campaigns.
check_circle Private psychology practices growing direct client requests
check_circle Counseling clinics offering in-person and telehealth sessions
check_circle Practices with defined niches like anxiety, trauma or couples work
check_circle Group practices filling practitioner caseloads evenly
check_circle Clinics building visibility with EAPs (employee assistance programs), referrers and primary care doctors
Who buys, and what they search
groups
Who you are marketing to
- personAdults seeking support for anxiety, depression or stress
- personClients looking for trauma-informed or EMDR therapy
- personCouples exploring relationship counseling
- personParents seeking child or adolescent psychology referrals
- personProfessionals comparing telehealth and in-person options
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What buyers search for
searchpsychologist near mesearchanxiety therapistsearchcouples counselingsearchtelehealth psychologistsearchtrauma psychologist appointments
bolt
Ready to book
- boltRequest forms that name presenting issues or preferred modality
- boltSearches combining specialty plus neighborhood or telehealth
- boltReturn visits to fees, insurance and practitioner bio pages
- boltContact during evening or weekend hours when distress peaks
What drives their decision
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Credentials, approach and evidence of relevant experience
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Feeling understood and safe when they first get in touch
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Session fees, insurance, telehealth access and wait times
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Privacy, discretion and clear intake boundaries
How we capture intent
search
Specialty and location SEO
Pages for anxiety, trauma, couples, child psychology and telehealth that rank for help-seeking searches without sensational language.
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Careful paid search
Campaigns split by specialty and modality with compliant copy and negatives that reduce irrelevant or crisis-inappropriate traffic where referral is more appropriate.
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Education-first content
Articles and FAQs that explain approaches, intake and fees, building trust during long consideration cycles.
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Privacy-respecting conversion
Short forms that ask only what you need, clear expectations on reply time and secure follow-up that respects how vulnerable clients prefer to make contact.
my_locationNeighborhood targeting for in-person practices, state or national reach for telehealth where licensed, with separate campaigns when multiple clinicians serve different specialties.
Our Psychology and Counselling Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Psychology and Counselling marketing services
search
SEO for Psychology and Counselling
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "psychologist near me"
- checkClear answers to questions people ask when comparing options like "anxiety therapist"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Psychology and Counselling
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "psychologist near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Psychology and Counselling
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how psychology and counselling customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Psychology and Counselling
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "couples counseling" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Psychology and Counselling
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Psychology and Counselling
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Psychology and Counselling
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "psychologist near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More appropriate client requests that match practitioner expertise
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Compliance-conscious copy that avoids harmful or misleading claims
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Separate intake paths for individuals, couples and specialty presentations
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Clear reporting on request quality and booked initial sessions
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Content that educates while respecting client sensitivity and privacy
This is psychology and counselling marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about psychology and counselling marketing? We have got honest answers.
How do clients choose a psychology or counselling practice?
Fit comes first. People read clinician profiles for a sense that someone will understand them, then check approach, fees, availability and whether sessions are in person or online. Recommendations from a doctor, friend or employer open the door, but a warm first contact decides it.
What is a good lead for a counselling practice?
A request from someone in your service area who wants a service you offer, and whom your clinicians can take on. A short intake call or introduction booked from search, a referrer or a workshop is more valuable than a long list of unsuitable clicks.
Are there busy and quiet times in psychology practice?
Yes. Demand often rises after the summer break, at the start of the school year, after the holidays and around exam periods. Couples and family work can peak at times of change. We plan campaigns around those waves and your clinician availability.
How do you handle the sensitivity of mental health advertising?
We write about services, not about a viewer's condition. Platform rules restrict health targeting and personal assumptions, so we follow them closely. Clinicians approve every line, and we do not use fear or quick-fix language.
Can you promote telehealth and in-person sessions together?
Yes. Pages and adverts explain which you offer, the areas you can see clients in and what technology is needed. We track the two separately, so you can see which brings more suitable psychology clients.
What should we have ready before we start?
Your registration and insurance proof, a list of services and client groups, clinician biographies and photos, fees and availability, and access to your booking system and profile. Someone responsible for answering new requests kindly is essential.
What does HeyLead do, and what stays with the practice?
We plan and run search, advertising, the website and reporting. Clinical decisions, client information, fees, availability and how requests are answered stay with your practice. We do not guarantee rankings or lead numbers, and we never ask for client details.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Grow Your Caseload
If you run a psychology or counseling practice and want more appropriate client requests without unethical advertising, let us talk.