Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Health, Wellness & Medical Aesthetics
More Enquiries in Australia.
Better Fit.
Steady Caseload.
Built for Australian owner-led businesses competing in AU search. Psychology practices grow when clients feel safe reaching out before the first session. We build that trust carefully where help is searched for.
We build marketing that brings in the right client requests, respects privacy and advertising rules, and presents your practice as the clinician clients choose, without sensational mental health advertising in Australia.
handshake verified star
Trusted by psychology and counselling practices to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
Our psychology marketing is built for practices that compete on therapeutic fit, credentials and client safety, not volume-at-all-costs campaigns in Australia. Psychology and Counselling demand shows up on Google.com.au as "psychologist near me" and "anxiety therapist". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Psychology and Counselling buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Psychology and Counselling operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "psychologist near me" and "anxiety therapist" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personAdults seeking support for anxiety, depression or stress in Australia
- personClients looking for trauma-informed or EMDR therapy in Australia
- personCouples exploring relationship counseling in Australia
- personParents seeking child or adolescent psychology referrals in Australia
- personProfessionals comparing telehealth and in-person options in Australia
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What buyers search for
searchpsychologist near mesearchanxiety therapistsearchcouples counselingsearchtelehealth psychologistsearchtrauma psychologist appointments
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Ready to book
- boltRequest forms that name presenting issues or preferred modality in Australia
- boltSearches combining specialty plus neighborhood or telehealth in Australia
- boltReturn visits to fees, insurance and practitioner bio pages in Australia
- boltContact during evening or weekend hours when distress peaks in Australia
What drives their decision
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Credentials, approach and evidence of relevant experience in Australia
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Feeling understood and safe when they first get in touch in Australia
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Session fees, insurance, telehealth access and wait times in Australia
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Privacy, discretion and clear intake boundaries in Australia
How we capture intent
search
Specialty and location SEO in Australia
Pages for anxiety, trauma, couples, child psychology and telehealth that rank for help-seeking searches without sensational language in Australia.
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Careful paid search in Australia
Campaigns split by specialty and modality with compliant copy and negatives that reduce irrelevant or crisis-inappropriate traffic where referral is more appropriate in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
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Education-first content in Australia
Articles and FAQs that explain approaches, intake and fees, building trust during long consideration cycles in Australia.
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Privacy-respecting conversion in Australia
Short forms that ask only what you need, clear expectations on reply time and secure follow-up that respects how vulnerable clients prefer to make contact in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
my_locationmarketing geo for psychology and counselling covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Psychology and Counselling Marketing Approach in Australia
01
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Psychology and Counselling demand on Google.com.au
Psychology and Counselling shows up as "psychologist near me" and "anxiety therapist" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
filter_alt
Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose psychology and counselling jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
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From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every psychology and counselling enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Psychology and Counselling marketing services
search
SEO for Psychology and Counselling in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "psychologist near me" in Australia
- checkClear answers to questions people ask when comparing options like "anxiety therapist" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Psychology and Counselling in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "psychologist near me" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Psychology and Counselling in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how psychology and counselling customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Psychology and Counselling in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "couples counseling" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Psychology and Counselling in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Psychology and Counselling in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Psychology and Counselling in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "psychologist near me" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified psychology and counselling enquiries from "psychologist near me" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More appropriate client requests that match practitioner expertise in Australia
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Compliance-conscious copy that avoids harmful or misleading claims in Australia
This is psychology and counselling marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about psychology and counselling marketing? We have got honest answers in Australia.
Most psychology and counselling enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "psychologist near me" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Psychology and Counselling see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "psychologist near me" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do clients choose a psychology or counselling practice in Australia?
Fit comes first. People read clinician profiles for a sense that someone will understand them, then check approach, fees, availability and whether sessions are in person or online. Recommendations from a doctor, friend or employer open the door, but a warm first contact decides it in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
What is a good lead for a counselling practice in Australia?
A request from someone in your Australian service area who wants a service you offer, and whom your clinicians can take on. A short intake call or introduction booked from search, a referrer or a workshop is more valuable than a long list of unsuitable clicks.
Are there busy and quiet times in psychology practice in Australia?
Yes. Demand often rises after the summer break, at the start of the school year, after the holidays and around exam periods. Couples and family work can peak at times of change. We plan campaigns around those waves and your clinician availability in Australia.
How do you handle the sensitivity of mental health advertising in Australia?
We write about services, not about a viewer's condition. Platform rules restrict health targeting and personal assumptions, so we follow them closely. Clinicians approve every line, and we do not use fear or quick-fix language in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Grow Your Caseload in Australia
If you run a psychology or counseling practice and want more appropriate client requests without unethical advertising, let us talk in Australia.