Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Someone who is struggling may type a long, honest question into an assistant before they contact anyone: how do I find a therapist for anxiety, or what is the difference between a psychologist and a counsellor. The reply names a few practices. We help yours be described accurately and kindly, from who you see to how to begin. No placement is promised.
For psychology and counselling practices that want assistants and AI summaries to state who they see, their approach, fees and how to start correctly.
Context from how your customers search, compare and book.
People often feel safer asking a machine first. They describe a problem and ask what kind of help exists, whether they need a referral, what a first session is like and how to tell a good fit. Assistants answer with a short list of practices, so a practice with vague pages gives them very little to say.
Clarity about who you help is the most useful signal. A page saying you see adults for anxiety and trauma, offer couples sessions and work by telehealth is easy to quote. A page listing every possible condition is not. Honest statements about what you do not treat also help people reach the right place sooner.
Facts must agree across sources. Clinician names, registration or membership details, fees, funding routes accepted, telehealth availability and waiting times should read the same on the website, the profession's register, directories and your map listing. Reviews are handled with care, since clients may not wish to write about therapy.
The limits are plain. Assistants change, replies vary, and nobody can buy a mention. An assistant is also not a crisis service, and pages should say where to find urgent help. Advertising rules for health apply to therapy pages. We write calm, factual pages and report what we see, with no promise about placement.
A clear, repeatable process built around how psychology and counselling customers search and decide.
We write the long, personal questions people really type, such as how to find a therapist for anxiety, what trauma-informed therapy means and whether telehealth works. We put them to several assistants and AI search tools and record which practices are named and what is said about yours.
We compare clinician names, qualifications, registration or membership numbers where published, fees, funding routes, waiting times and session types across your site, the profession's register, directories and listing. Anything wrong is corrected or flagged to the person who holds the login.
Pages cover who you see, how sessions work, what a first session involves, fees and cover, telehealth and how to start. Each opens with a plain answer. A clinician checks all wording so it is honest, avoids promises of outcomes and points to urgent help.
Structured data states the practice, clinicians, services, fees and questions in a form machines read. We look for honest mentions from professional bodies, community groups, schools and employer assistance directories, which assistants often use as supporting evidence.
We repeat the same questions monthly and compare answers. A short note lists where the practice is named, which facts are wrong and what we are changing. Where an error sits with a source we cannot edit, we say so.
Make your business easier for AI search tools to understand and recommend
The mechanics behind AI Optimization for psychology and counselling, explained plainly.
Markup states each clinician, their registration status, services, session formats and fees. When a clinician joins or leaves, or fees change, the markup and pages change together, so assistants do not describe someone who no longer works at the practice.
Headings are written as the question a person types, and the first sentence answers it in plain, warm language. Pages avoid clinical jargon and sensational wording. They load fast and read well on a phone, since many people ask privately in the evening.
Visits sent by assistants sometimes show in analytics and often do not, and we never track visitors in a way that exposes sensitive interests. We repeat the question test over time and read results as hints, not proof.
Psychology and Counselling AI search setup starts at $500 USD one-time. Repeat checks of what AI tools say about you are scoped separately.
What's included
We ask the main AI tools the questions your customers ask, and note what they say about you and your rivals.
Service, area, hours and credential facts stated plainly on your pages and listings, with the labels machines read.
A short list of gaps found, with the fixes made or handed to your team.
Repeat checks every month or quarter are scoped separately. No one controls AI answers, so results vary. Talk to us for a fit.
Accuracy and tone come first. Any visibility gain is slow, uneven and not guaranteed.
We put the questions to assistants, record the replies and list errors. Professional details are audited, and a clinician confirms which pages to write first, usually who you see and what the first session involves.
Corrections spread through registers and directories, and the first pages go live with markup. A second run of the questions shows whether assistants now describe the practice accurately and which sources they use.
Further pages and trusted mentions fill out the picture. Some questions may bring up the practice while others never will. We do not promise mentions, and reports show gains and gaps together.
Our team
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
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