Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Analytics for Chinese Medicine and Qigong
Analytics for Chinese Medicine and Qigong
An acupuncture room and a qigong class sell in different ways, yet both arrive as the same blur of calls, forms and walk-ins. Analytics separates them. You see which source fills first visits, which fills courses of treatment and which fills the Thursday class. Not every contact can be traced, and the report is honest about it.
For Chinese medicine clinics and qigong teachers who want to know which effort brings first visits, class sign-ups and workshop places, and what each one costs.
Two businesses under one roof
Context from how your customers search, compare and book.
A clinic visit and a class are different purchases. An acupuncture patient wants relief, books a first visit and may pay for a course of treatments. A qigong student wants a gentle routine, tries one class and may sign up for a term. Reporting both as simply leads tells you almost nothing.
Word of mouth is strong in this trade. Many first visits follow a friend, a physiotherapist or a doctor who suggested trying acupuncture. A report that credits every booking to the website will undercount referrals and overrate whichever advert the person happened to click last.
Decisions are slow and cautious. People read about the first visit, look at the room photos, check the practitioner's training and may call to ask whether it hurts. The booking can follow a week or two after the first search, so we follow the whole path, not only the final click.
Class numbers move with the calendar. A new term, the start of spring or a new workshop brings sign-ups, while holidays slow them. Analytics lines up each campaign or flyer with the date, so a bump in sign-ups is credited to what caused it and not to the season.
Who this analytics work suits
groups Customer segments
- person Acupuncturists with a single treatment room and a part-time assistant
- person Clinics offering herbal consultations, cupping and tuina alongside acupuncture
- person Qigong teachers running weekly classes, workshops and occasional retreats
- person Integrative practices where several practitioners share one booking line
psychology What drives their decision
- check_circle Separate counting for clinic visits, classes and retreats
- check_circle Tracked numbers for the map listing, website and printed flyers
- check_circle A question at booking that asks how the person heard of you
- check_circle A short monthly report with a clear next step
How we deliver Analytics
A clear, repeatable process built around how chinese medicine and qigong customers search and decide.
1
Name the events that count
We list what success means for each side of the business: a first visit booked, a first visit attended, a course of treatment bought, a class trial attended, a term sign-up, a workshop ticket, a retreat deposit. These become the fixed words in every report.
2
Add tracking where people start
The map listing, website, class page and flyers each get a way to be told apart: a tracking number, a tagged link or a short web address. Forms record the page and source only. We test every route by phone and by form before anything goes live.
3
Ask the person as well
Numbers cannot see a friend's recommendation. Your booking form and reception script gain one friendly question about how the person heard of you. Answers are grouped into a few headings and set beside the tracked figures, which gives a fairer view than either alone.
4
Join up bookings and attendance
We connect your booking tool or class register to the source labels, so a booked first visit and a class that was actually attended are counted separately. If your tools cannot share data, a short weekly spreadsheet entry does the job.
5
Review each month and each term
Monthly, you receive a plain summary of sources, first visits, courses and class sign-ups, with the cost of each. Each term we step back to compare classes against clinic bookings, and suggest where to put effort next.
monitoring
What Chinese Medicine and Qigong Analytics includes
See which channels bring real inquiries and new customers
- check_circle Event definitions
- check_circle Source-separated tracking
- check_circle Booking question and register link
- check_circle Careful health data handling
- check_circle Monthly and termly reports
What you can expect
- verified First visits and class sign-ups are counted apart, so neither hides the other
- verified You learn which source brings patients who complete a course of treatment
- verified Flyers, referrals and the map listing get fair credit alongside ads
- verified Attendance, not only sign-up, is visible for classes and workshops
- verified Health detail stays out of advertising and analytics tools
- verified Costs per first visit and per class place are known and comparable
Deliverables you receive
inventory_2 Written meanings for first visit, course, class trial, term and retreat deposit
inventory_2 Tracked phone numbers and links for the map, website, class page and flyers
inventory_2 A booking question that records how each person heard of you
inventory_2 A link from your booking tool or class register to source labels
inventory_2 Separate counts and costs for clinic bookings, classes and workshops
inventory_2 A monthly report with a short term review for classes
Technical approach
The mechanics behind Analytics for chinese medicine and qigong, explained plainly.
Calls and forms
Many people phone to ask whether needles hurt or whether a class suits a beginner. A tracked number on each channel counts these calls, and a short script at the front desk records the reason. Forms capture source and page type without storing the health concern typed in.
Health information kept out
Pages that mention conditions are treated carefully. Tags send page type and source only, never typed symptoms or names, and screen recording is off. Your own records of treatment stay in your practice system, away from advertising accounts.
Attendance matters more than sign-up
A class can show fifteen sign-ups and half a room. We count attendance where your register allows it, so the report separates intention from reality. For courses of treatment, we count the second and third visits, not just the first.
What Chinese Medicine and Qigong analytics setup costs
Chinese Medicine and Qigong analytics setup starts at $500 USD one-time. Ongoing monthly reporting and reviews are scoped separately.
What's included
Tracking plan
IncludedA short plan naming the calls, forms and bookings that count as a real lead or sale for your business.
Tags, events and call numbers
IncludedTracking set up and tested so each lead is tied to the search or ad behind it.
Report and handover
IncludedA simple report layout and a walkthrough so your team can read it without help.
Monthly reviews, extra dashboards and data clean-up are scoped separately. Talk to us for a fit.
What to expect from analytics
Measurement gets better as real bookings and attendances build up.
Days 1 to 14
We agree the events, add tracking to the listing, site and flyers and test each route. Your booking question goes live and the register or booking tool is connected as far as it will allow.
Weeks 3 to 8
The first reports show sources against first visits and class trials. Numbers are small, so we flag them as early readings. Obvious waste, such as a search term that brings only students or a flyer spot that never produces a call, can be dropped.
Months 3 to 6 and beyond
Term-on-term and season-on-season comparisons become possible. You can see which sources bring people who return for a course or stay for a term. We cannot promise numbers of patients or students, since results depend on local demand and your capacity.
Other Chinese Medicine and Qigong marketing services
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How can Chinese medicine clinics track word of mouth? expand_more
Numbers cannot see a recommendation, so we add one polite question at booking and group the answers. Set beside tracked calls and forms, it shows the share of new patients who arrived by recommendation. It is an estimate, and we label it that way.
Can analytics separate qigong classes from clinic visits? expand_more
Yes. Each has its own page, its own tracked number or link and its own events. The report shows classes and clinic visits in separate sections, so a strong term of qigong sign-ups does not hide a weak month for acupuncture.
Do we need to track people who search for Chinese medicine for a health problem? expand_more
You do not need to track the problem, only the source and the page type. We keep typed symptoms and names out of marketing tools and recommend your own adviser checks the consent wording for your area.
What number matters most for acupuncture? expand_more
Usually the cost of each first visit attended, and the share who come back for more than one visit. Medicine of this kind is often delivered as a course, so the second and third visits tell you far more than a click.
Can we measure qigong retreats too? expand_more
Yes, though numbers are small and decisions are slow. We track the retreat page, deposit payments and the source of each, and we report them separately, never mixed with weekly classes.
What if my receptionist forgets the booking question? expand_more
It happens in every Chinese medicine clinic, so we keep it to one friendly sentence and make the answer a tick-box. Reports show how many bookings include an answer, and we remind the team gently if the number slips.
Who builds the tracking and who decides what to change? expand_more
We build it, check it and explain the results. Which treatments you offer, what you charge and what you say about health stay with your practitioners. We do not promise bookings or rankings.
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