Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Health, Wellness & Medical Aesthetics
More Healing Sessions.
More Returning Clients.
People looking for acupuncture, qigong or Chinese medicine want a practitioner who feels qualified, calm and easy to book, not a generic wellness ad.
We help Chinese medicine, qigong and integrative practices fill sessions with local search, education pages and booking paths that explain what to expect.
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Trusted by Chinese medicine and qigong practices to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For acupuncturists, medical qigong practitioners and integrative clinics that want steadier local demand.
check_circle Licensed acupuncturists and TCM clinics
check_circle Medical qigong and energy medicine practitioners
check_circle Retreat and workshop hosts who also take private clients
check_circle Integrative practices combining Chinese medicine with wellness programs
Who buys, and what they search
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Who you are marketing to
- personAdults looking for a licensed acupuncturist near them
- personPeople who heard about acupuncture from a friend or doctor and want to try it
- personPeople curious about herbal care or qigong classes
- personClients who already use acupuncture and want a regular practitioner nearby
- personPeople looking for group classes, workshops or retreats
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What buyers search for
searchacupuncture near mesearchacupuncturist accepting new patientssearchChinese medicine clinic near mesearchqigong classes near mesearchacupuncture first visit what to expect
bolt
Ready to book
- boltThey ask about first-visit length and cost
- boltThey ask if insurance is accepted
- boltThey pick a day and time on the booking page
- boltThey call from the map listing or the clinic page
What drives their decision
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License and training shown clearly
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What the first visit involves and how long it takes
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Clear fees, packages and whether insurance is accepted
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Reviews about comfort, listening and a calm office
How we capture intent
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Google Business Profile
Your map listing with services, hours, credentials and a booking link. Many new clients choose from it.
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Google search ads
Ads for acupuncture and Chinese medicine searches near your clinic, sent to a calm page that makes booking simple.
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First-visit page
A plain page that explains what happens at a first visit, how long it takes and what to wear or bring.
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Class and workshop promotion
Simple campaigns for qigong classes, workshops or retreats, separate from private appointments.
my_locationWe set the area around your clinic and the towns clients reasonably travel from. For classes and retreats we may widen the area.
Our Chinese Medicine and Qigong Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Chinese Medicine and Qigong marketing services
search
SEO for Chinese Medicine and Qigong
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "acupuncture near me"
- checkClear answers to questions people ask when comparing options like "acupuncturist accepting new patients"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Chinese Medicine and Qigong
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "acupuncture near me" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Chinese Medicine and Qigong
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how chinese medicine and qigong customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Chinese Medicine and Qigong
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "Chinese medicine clinic near me" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Chinese Medicine and Qigong
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Chinese Medicine and Qigong
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Chinese Medicine and Qigong
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "acupuncture near me"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More first visits that return for a treatment plan
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Visibility for acupuncture, qigong and Chinese medicine searches
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Education pages that reduce fear of the first session
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Clear offers for private sessions, courses and retreats
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Tracking from search to booked appointment
This is chinese medicine and qigong marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about chinese medicine and qigong marketing? We have got honest answers.
How do people find an acupuncturist or a qigong teacher?
Most start with a local search for acupuncture, a Chinese medicine clinic or a qigong class, then compare reviews, the first-visit details and how close the room is. Many arrive after a friend or doctor mentions it. They want to know what happens in a first session before they commit.
What is a good lead for a Chinese medicine practice?
A good request names a concern or a class, fits your area and schedule, and asks about a first visit, fees or a start date. A student wanting free notes, a supplier or a person outside your service area is not a good one. We track the first kind so you can see where it comes from.
Does the season change how many people ask?
Often, yes. Requests for acupuncture can rise with the change of seasons, after long periods of stress or when pain flares. Qigong classes and workshops tend to do well at the start of a new term, the new year and the start of spring. We plan around your own calendar rather than a general rule.
How do I show my credentials and insurance properly?
State your title, your registration or credentials, the body that registers you and the professional insurance you carry, in plain words on the site and the map listing. You supply and confirm every detail. We place them where a nervous first-time visitor will see them.
What should I prepare before we begin?
Gather your fees and package options, what a first visit includes, the conditions you see most often, your class timetable and any retreat dates. Add photos of the room and of you. Tell us whether you take insurance and which booking system you use.
How soon will new patients or students arrive?
Paid search and a tidy booking page can bring first requests within weeks. Map visibility and organic search build over months, and class numbers rise as local people hear about you. We do not promise patient or student numbers.
What does HeyLead do, and what stays with me?
We plan and build pages, ads and tracking, and report on calls, bookings and class sign-ups. We do not describe treatments as cures, give health advice or answer patients. What you treat, what you charge and what the wording says stay with you.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Fill More Treatment Sessions
If you practice Chinese medicine or qigong and want more local clients, let us talk.