Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Industry expertise · built around buyers
Marketing for US Gyms and Yoga Studios That Fill Memberships
For owners of independent gyms, strength clubs, yoga studios and Pilates reformer studios across the United States. Most new members start with a search for a place close to home or work, then compare reviews, class schedules and the intro offer. We build search, Google Ads, Meta Ads and websites that put the offer, the schedule and the booking button up front, and we track calls, trial sign-ups and first visits.
Explore industries
Open for growth Photo by Andres Ayrton on Pexels
Owners who already run this path
What a new member checks before booking
People look at your star rating first, then photos of the real floor or studio, then the class schedule and the intro price. Parking and drive time matter in most US cities. We make sure your Google profile, landing pages and ads answer those points quickly, with a clear trial offer and a booking button that works on a phone.
January, summer and the quiet weeks between
Demand spikes after New Year, picks up again around back-to-school in September, and often softens in summer and the weeks around the holidays. Gyms and studios in warm states see a different curve from those in snow country. We plan budgets around your own seasons and your class capacity, so you are not paying for leads you have no room to serve.
Trial leads that actually walk through the door
A good lead is someone who books a trial class or a tour and shows up. We filter out searches for free passes, equipment, jobs and other gyms' members, and we use text confirmations and reminders to cut no-shows. Reports count booked trials and first visits, not form fills, so you can see which campaigns bring real people.
Membership terms and what you can say
State rules on auto-renewing memberships, cancellation and fee disclosure differ across the country, so your offer pages should state terms plainly and your own counsel should check them. We do not promise weight loss, injury recovery or medical results in ads or on pages. We write from the facts you give us and flag anything worth a second look.
What to gather before the first audit
A short prep list saves days. Pull together your class schedule, your intro offers, the number of spots in each room, and the logins or view access for your Google profile, ad accounts, analytics and booking software. Add recent photos of the floor, the studio and your coaches, plus any past ad history, even if it went badly. If you are unsure what you own, we can help sort out who holds the accounts before any work starts.
Early alarms, lunch breaks and late scrolling
Searches and bookings follow the working day. Early risers look for a 5 am or 6 am class the night before, office workers check lunchtime options on their phone, and Meta ads tend to get attention in the evening on the couch. We match ad schedules and landing pages to those habits, and we make sure the phone number and booking button work for someone standing in a parking lot.
Questions to ask any agency before you sign
Ask who will actually run your account, what access they need, who owns the ad accounts and the website afterward, and how they count a lead. Ask to see a sample report and whether it shows booked trials or only clicks. Be wary of anyone who promises a set number of members. We answer all of these in the first call, in writing if you prefer, so you can compare us with anyone else you are speaking to and choose with a clear head.
Questions about this hub
Who does what if we work together? expand_more
HeyLead runs the marketing: search, ads, web pages and tracking. You keep the decisions on pricing, offers, class capacity and membership terms, and you stay responsible for meeting your state's rules and any guidance from your insurer or governing body.
How do we get started? expand_more
Ask for the free audit. We review your Google profile, site, ads and tracking, and we need view-level access to your ad accounts, analytics and booking tool, which you can revoke at any time.
Do ads make sense for a small studio with capped class sizes? expand_more
Often yes, if the budget is set around the spots you can fill. We can focus on off-peak classes, new-member series or waitlist building instead of pushing every time slot.
Can you push January sign-ups without discounting everything? expand_more
We can test different offers, such as a short trial, a first-week pass or a class pack, and see which brings members who stay. The decision on price is yours, and we report what each offer produced.
What numbers will I see in reports? expand_more
Calls, booked trials, tour requests and, where your booking or membership system shares data, new members by source. We show spend in dollars next to those results and do not promise a set number of sign-ups.
Do Google reviews matter more than ads? expand_more
They work together. Reviews decide whether someone who finds you actually books, and ads or search decide how many people find you at all. We help you ask happy members for reviews in a simple, compliant way and keep your profile current.
Can you handle a studio with more than one location? expand_more
Yes. Each location gets its own Google profile, landing page and tracking, so reports show which site produces trials. Budgets can then move toward the rooms with space and away from the ones that are full.
What happens in the first three months? expand_more
Month one is the audit, tracking fixes and a first set of pages and ads. After that we compare offers, trim searches that waste spend and report booked trials and first visits. We will tell you plainly what we see, with no promises on member numbers.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓