Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Industry expertise · built around buyers
Fitness Marketing for Singapore Gyms and Studios That Book Trials
For Singapore gym owners, boutique studios, yoga teachers and Pilates reformer studios, from city-centre units to neighbourhood malls. Customers search by MRT stop or district, check reviews and message on WhatsApp before they commit. We build search, Google Ads, Meta Ads and websites that show prices in S$, make trial booking quick, and report calls, chats and joins we can trace.
Explore industries
Open for growth Photo by Andres Ayrton on Pexels
Owners who already run this path
Search by MRT stop, mall and district
In a compact city, people judge a studio by how easily it fits into their commute. They search by area, glance at reviews and photos, and compare trial prices across several options in minutes. We build pages for the districts you serve, keep the address and nearest station obvious, and make the trial button the clearest thing on screen in Singapore.
WhatsApp chats and the first reply
Many Singapore customers prefer to message before booking, so a fast reply often decides who wins the visit. We add click-to-chat buttons, set up forms that pass details to your team and track which ads started each conversation. You decide who replies and how quickly, and the reports show which chats became trials and which trials became joins, so staffing the inbox can be judged on results.
Year-round demand with a few clear peaks
There is no cold winter to keep people indoors, but the year still has rhythm. Demand rises after the Lunar New Year and again at the start of the year, and dips during school holidays and travel-heavy weeks. Heavy rain can help indoor studios, and office-hour classes follow work schedules. We adjust spend around your timetable in Singapore.
Prepaid packages, GST and personal data
Prepaid class packs and memberships are common here, so your pages should state expiry, refund and freezing terms plainly and be checked by your own adviser. Prices are shown in Singapore dollars, with GST stated if you are registered. Forms and tracking are set up with the PDPA in mind, and we avoid health-result claims.
Judging an agency by the questions it asks
A good partner asks about your class capacity, your peak hours, who answers the WhatsApp chats and what a new member is worth before talking about ads. Be cautious of anyone who starts with a package and a price. We ask for your timetable, your trial offer, your catchment and the current tracking, then explain in plain language what we would do first and why. If another route suits you better, such as fixing your Google profile before spending on ads, we will say so in Singapore.
Standing out against condo gyms and big chains
Singapore customers can use a condo gym for free or join a large chain, so a studio has to give a clear reason to pay. That reason might be small classes, a named coach, a specialist method or a convenient spot near an MRT station. We bring that point to the top of your pages and ads, with real photos and straightforward trial terms. Reviews that mention that point in the customer's own words help a great deal.
Keeping a small budget focused
A small budget works well when it is aimed at a few districts, a few class types and one trial offer, rather than spread across the island. We start narrow, watch which searches and messages lead to booked trials, and widen only when the numbers support it. In quieter school-holiday weeks the spend can ease, and you stay in control of the monthly cap. Reports show the cost of each trial booking so you can judge whether to hold or grow in Singapore.
Questions about this hub
What do you handle and what stays with us? expand_more
HeyLead does the marketing: search, ads, websites and tracking. You keep decisions on pricing, package terms, coaching and customer service, and you stay responsible for consumer protection and personal data rules in Singapore.
How do we begin? expand_more
Request the free audit. We review your Google profile, site, ad accounts and chat channels, and we ask for view access so we can see what is working before suggesting changes in Singapore.
Can you track leads that arrive on WhatsApp? expand_more
Yes, in most cases. We can tag click-to-chat buttons and ad sources, and we ask your team to mark which chats became bookings so reports reflect what happened in Singapore.
Is advertising worth it in such a crowded market? expand_more
It depends on your offer, location and capacity, and we will say plainly if the numbers look thin. A focused budget on a few districts and one clear trial often works better than spreading wide in Singapore.
How are results reported? expand_more
In Singapore dollars, by source, covering calls, chats, trial bookings and joins where your data allows. We make no promises on ranking or on member numbers.
Should the pages be in English only? expand_more
English works for most studios, but some neighbourhoods and older customers respond better to a short page or ad in Chinese. We can add a second language where your members would use it, and you check the wording in Singapore.
Do Instagram and Meta Ads work for studios here? expand_more
Often yes, especially for new-member offers, class launches and events, because people browse and share fitness content on those platforms. Search is still strong for people ready to book now. We test both and report which brings trial bookings in Singapore.
What should we prepare before the audit? expand_more
Gather your timetable, trial and package details, capacity per class and view access to your Google profile, ad accounts, analytics and booking tool. Share which WhatsApp number or form your team uses for replies. We can start with whatever you have and fill gaps as we go in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓