Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Industry expertise · built around buyers
Marketing for Australian Gyms, Yoga and Pilates Studios
For Australian gym owners, boutique studio operators, yoga teachers and Pilates studios in capital cities and regional towns. Locals look for a place near home or the office, check reviews, and decide whether a free trial or a short-term pass is the easier first step. We build search, Google Ads, Meta Ads and websites that show prices in A$ with GST stated, and track trials, bookings and joins by source.
Explore industries
Open for growth Photo by Andres Ayrton on Pexels
Owners who already run this path
What locals compare before a first visit
Customers weigh up Google reviews, how close the studio is to work or the school run, and whether the class level suits a beginner. Many want to see the actual room and the instructor before they book. We put those details up front, add a clear free-trial or first-week offer, and make the enquiry form short in Australia.
Summer, winter and the spring build-up
Because the seasons run opposite to the northern hemisphere, the big joining push often follows January and the start of the school year, while winter mornings can slow early classes. Spring brings a surge as people prepare for summer. We plan campaigns around your own timetable and capacity, and adjust when long weekends or holiday periods change attendance in Australia.
Contracts, cooling-off and straight talk
Memberships, direct debits and cancellation terms are an area where Australian consumer law applies, so your pages should state terms clearly and your own adviser should check them. We avoid claims about weight loss or injury recovery and write from the facts you give us. Privacy settings on forms and tracking are set up to follow your policy.
Counting joins, not just clicks
A good lead books a trial and turns up, and a better one stays past the first month. We track calls, form fills, booking-widget events and, where your system allows, new members by source. Reports show spend in Australian dollars next to those outcomes, so you can see which suburbs and offers earn their place.
Phones, school runs and the before-work rush
Most Australian searches for a class happen on a phone, often just before the school run, on the train or after the kids are down for the night. Pages need to load fast on mobile data, show the next available class at the top and let people book in a couple of taps. Desktop visits tend to come later in the evening, when people compare memberships and read the terms. We design for both, and test the booking path on an ordinary phone, not only on a fast office computer.
The first three months in plain terms
Month one covers the audit, fixing tracking and getting the Google profile, key pages and first ads live. Month two compares offers and trims searches that bring the wrong people. Month three is about repeating what produced trials that turned into members, and pausing what did not. We send a short report each month in Australian dollars and talk through it with you, including what we would change next and why. Nothing here is a guarantee of numbers.
Common mistakes we see in studio marketing
The usual problems are a timetable buried in a PDF, a phone number that goes unanswered during class, ads that send people to the homepage rather than a trial page, and no tracking on the booking widget. Some owners also run big discounts every month, which teaches customers to wait. We fix the plumbing first and then test offers sensibly, one change at a time, so you can see what actually moved the booking numbers and what did not in Australia.
Questions about this hub
Who is responsible for what in the partnership? expand_more
HeyLead handles the marketing work, including search, ads, web pages and tracking. You decide pricing, memberships, class capacity and the contract wording, and you remain responsible for meeting consumer and privacy rules in Australia.
How do we get started? expand_more
Begin with the free audit. We look at your Google profile, website, ad accounts and booking tool, and we need view access to those so we can see what is currently working in Australia.
Can you help a new studio that has few reviews? expand_more
Yes. We set up a simple process for asking happy members for reviews and make sure the profile is complete. Ads can still run while reviews build, though we are honest that a thin profile may take longer to convert in Australia.
Do you handle regional towns as well as the big cities? expand_more
Yes. Search habits differ, and a town studio often competes on convenience and community rather than on price alone. We set the targeting around the real catchment you serve in Australia.
Will I see GST in the reports? expand_more
We show ad spend and any fees clearly so your bookkeeper can handle GST the way your accountant advises. Results are reported in Australian dollars by source, with no promises on numbers.
Is Instagram enough, or do we need Google as well? expand_more
Instagram helps people get to know your studio, but many customers still search for a class near them when they are ready to book. Google captures that intent, so most studios benefit from both. We set the mix around your budget and capacity in Australia.
Can you promote corporate or community groups? expand_more
Yes, if you offer them. We can build a simple page and campaign for workplace sessions, school-term programs or community groups, and track enquiries separately from regular members in Australia.
How quickly will we hear back after the audit? expand_more
We send findings and a short plan once we have view access to your accounts and have looked through them. You decide what goes ahead, and nothing is switched on without your say-so in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
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