Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Energy and Home Improvement
More Install Bookings.
Right-Sized Systems.
Year-Round Comfort.
Heat pump and hot water buyers want efficient heating and cooling with clear running-cost savings. Rebates and bill anxiety push research, but sizing trust closes the sale.
We help you get heat pump and heat pump water heater leads, explain rebates and efficiency honestly, and show households why you are the installer to trust.
handshake verified star
Trusted by heat pump and hot water installers to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
Our heat pump marketing is built for installers that win on correct sizing, quality brands and service support, not the cheapest single-zone unit quote.
check_circle Heat pump installers serving residential heating and cooling
check_circle Businesses installing hot water heat pumps and ducted systems
check_circle Teams targeting gas replacement and electrification upgrades
check_circle Regional HVAC firms competing against general plumbers
check_circle Operations cross-selling maintenance plans after install
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners replacing gas or electric resistance heating
- personFamilies needing cooling and heating in one system
- personRenovators specifying HVAC during broader upgrades
- personBuyers researching hot water heat pumps for bill reduction
- personLandlords upgrading rentals for efficiency standards
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What buyers search for
searchheat pump installation costsearchreplace gas heating with heat pumpsearchhot water heat pump rebatesearchducted heat pump quotesearchheat pump installer near me
bolt
Ready to book
- boltSeasonal spikes in heating and cooling related searches
- boltForm fields on existing heating fuel and home size
- boltCombo research with insulation or solar content
- boltConsultation bookings after rebate announcement follow-up ads
What drives their decision
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Proof of experience with their home layout and climate zone
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Clear sizing methodology and brand options explained
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Rebate and financing transparency on total installed cost
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Reviews mentioning tidy install and post-sale support
How we capture intent
search
Electrification and product SEO
Pages on split, ducted and hot water heat pumps with rebate and sizing guides.
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Seasonal paid search
Heating and cooling campaigns timed to weather with gas-replacement angles.
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Local HVAC proof
Google Business Profile, reviews and galleries showing installs in similar homes.
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Bundle nurture
Follow-up ads for visitors also researching insulation or window upgrades.
my_locationClimate-zone and housing-type targeting around service territories, with separate hot water campaigns where intent differs from space heating.
Our Heat Pumps and Hot Water Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Heat Pumps and Hot Water marketing services
search
SEO for Heat Pumps and Hot Water
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "heat pump installation cost"
- checkClear answers to questions people ask when comparing options like "replace gas heating with heat pump"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Heat Pumps and Hot Water
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "heat pump installation cost" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Heat Pumps and Hot Water
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how heat pumps and hot water customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
web
Web Design for Heat Pumps and Hot Water
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "hot water heat pump rebate" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
monitoring
Analytics for Heat Pumps and Hot Water
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Heat Pumps and Hot Water
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Heat Pumps and Hot Water
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "heat pump installation cost"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More qualified heat pump assessment and install bookings
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Rebate and electrification messaging aligned to current programs
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Separate pages for split, ducted and heat pump water heater lines
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Education content on sizing, noise and running-cost expectations
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Clear reporting on cost per install and average system value
This is heat pumps and hot water marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about heat pumps and hot water marketing? We have got honest answers.
How do heat pump buyers usually find an installer?
Hot water failures lead to fast phone searches, while heating upgrades start with weeks of reading, comparing and asking friends. Both end with trust in the installer's sizing. We build marketing for each path rather than one generic message.
What counts as a good heat pump lead?
A household in your service area that has named its current fuel, roughly how big the house is and what it wants fixed. A hot water emergency with a phone number is also a good lead. A form with no details is only a name.
How do seasons change heat pump marketing?
Heating interest rises with the first cold weeks and bill shock after winter, and cooling interest rises in hot spells. Hot water failures happen all year, so those campaigns never pause. We plan content and budget ahead of each swing.
Do you handle rebate and incentive wording?
We write careful explainers that list the steps and point to the official source, and you confirm every line. We do not state amounts or promise eligibility. Pages are easy to update when the rules change.
How do you show we are qualified?
Your registration and insurance are shown on pages and in ads, and your install photos and reviews show the work. We do not make credential claims you cannot support, and sign-off for electrical, plumbing and refrigerant work stays with your team.
What should we have ready before starting?
Photos of finished installs, your service area, the systems you install, how you size a home and who answers urgent calls. A list of the questions customers ask most is also valuable. We can start without all of it.
Which of the four services should we start with?
Most installers start with paid search for hot water emergencies and a site that converts, then add SEO and social ads for planned upgrades. We recommend based on your capacity and where you win work today.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Book More Heat Pump Installs
If you install heat pumps or heat pump water heaters and want more booked jobs without racing on unit price, let us talk.