Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in the UK.
Energy and Home Improvement
More Install Bookings in the UK.
Right-Sized Systems.
Year-Round Comfort.
Built for UK owner-led businesses competing in British search. Heat pump and hot water buyers want efficient heating and cooling with clear running-cost savings. Rebates and bill anxiety push research, but sizing trust closes the sale.
We help you get heat pump and heat pump water heater leads, explain rebates and efficiency honestly, and show households why you are the installer to trust in the UK.
handshake verified star
Trusted by heat pump and hot water installers to turn local demand into booked work Serving London, Manchester, Birmingham, Leeds and Glasgow across England, Scotland, Wales and Northern Ireland in the UK.
Who This Is For
Our heat pump marketing is built for installers that win on correct sizing, quality brands and service support, not the cheapest single-zone unit quote in the UK. Campaigns follow Google.co.uk and how local buyers actually enquire. Heat Pumps and Hot Water demand shows up on Google.co.uk as "heat pump installation cost" and "replace gas heating with heat pump". We build marketing around postcode and town pages across London, Manchester, Birmingham, Leeds and UK towns, town plus trade. Heat Pumps and Hot Water buyers book through a UK number and a short form. Proof that converts here is Trustpilot, licence marks, and a Google Business Profile that matches Companies House. Slow replies lose the job to Checkatrade, Bark, and Google Business Profile. Reporting is in £ (GBP); VAT at 20% belongs in the unit economics.
check_circle Heat Pumps and Hot Water operators covering London, Manchester, Birmingham, Leeds and UK towns
check_circle Teams that need "heat pump installation cost" and "replace gas heating with heat pump" on Google.co.uk
check_circle Businesses booking through a UK number and a short form, not a shared directory
check_circle Owners who want proof via Trustpilot, licence marks, and a Google Business Profile that matches Companies House
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners replacing gas or electric resistance heating in the UK
- personFamilies needing cooling and heating in one system in the UK
- personRenovators specifying HVAC during broader upgrades in the UK
- personBuyers researching hot water heat pumps for bill reduction in the UK
- personLandlords upgrading rentals for efficiency standards in the UK
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What buyers search for
searchheat pump installation costsearchreplace gas heating with heat pumpsearchhot water heat pump rebatesearchducted heat pump quotesearchheat pump installer near me
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Ready to book
- boltSeasonal spikes in heating and cooling related searches in the UK
- boltForm fields on existing heating fuel and home size in the UK
- boltCombo research with insulation or solar content in the UK
- boltConsultation bookings after rebate announcement follow-up ads in the UK
What drives their decision
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Proof of experience with their home layout and climate zone in the UK
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Clear sizing methodology and brand options explained in the UK
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Rebate and financing transparency on total installed cost in the UK
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Reviews mentioning tidy install and post-sale support in the UK
How we capture intent
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Electrification and product SEO in the UK
Pages on split, ducted and hot water heat pumps with rebate and sizing guides in the UK.
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Seasonal paid search in the UK
Heating and cooling campaigns timed to weather with gas-replacement angles in the UK.
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Local HVAC proof in the UK
Google Business Profile, reviews and galleries showing installs in similar homes in the UK.
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Bundle nurture in the UK
Follow-up ads for visitors also researching insulation or window upgrades in the UK.
my_locationmarketing geo for heat pumps and hot water covers London, Manchester, Birmingham, Leeds and UK towns with postcode and town pages.
Our Heat Pumps and Hot Water Marketing Approach
01
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Heat Pumps and Hot Water demand on Google.co.uk
Heat Pumps and Hot Water shows up as "heat pump installation cost" and "replace gas heating with heat pump" on Google.co.uk. We capture postcode and town pages across London, Manchester, Birmingham, Leeds and UK towns, town plus trade.
02
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Leads that can book via a UK number and a short form
We filter tyre-kickers and job-seekers. The booking path is a UK number and a short form. Proof that converts is Trustpilot, licence marks, and a Google Business Profile that matches Companies House, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Trustpilot, licence marks, and a Google Business Profile that matches Companies House, and response time. Slow replies lose heat pumps and hot water jobs to Checkatrade, Bark, and Google Business Profile in the UK.
04
event
From click to booked work
Quote, follow-up and repeat work run through a UK number and a short form. Reporting is in £ (GBP); VAT at 20% belongs in the job maths.
05
insights
Attribution under Consent Mode v2 and UK GDPR
Every heat pumps and hot water enquiry keeps source, campaign and page. Consent Mode v2 and UK GDPR is in the tag plan.
Heat Pumps and Hot Water marketing services
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SEO for Heat Pumps and Hot Water in the UK
Help nearby customers find you on Google before they call a competitor in the UK
- checkService and location pages built around searches like "heat pump installation cost" in the UK
- checkClear answers to questions people ask when comparing options like "replace gas heating with heat pump" in the UK
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in the UK
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SEM for Heat Pumps and Hot Water in the UK
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in the UK
- checkGoogle Ads campaigns for "heat pump installation cost" and similar high-intent searches in the UK
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in the UK
- checkLanding pages that match the ad and lead to calls or bookings in the UK
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Meta Ads for Heat Pumps and Hot Water in the UK
Reach the right local audience on Facebook and Instagram with proof-led ads in the UK
- checkLocation and interest targeting matched to how heat pumps and hot water customers decide in the UK
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in the UK
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in the UK
web
Web Design for Heat Pumps and Hot Water in the UK
Pages that make it easy to understand the offer and take the next step in the UK
- checkPages built for searches like "hot water heat pump rebate" and for quote or booking requests in the UK
- checkReviews, credentials and the areas you serve visible before anyone scrolls in the UK
- checkForms, tap-to-call buttons and booking steps tested on phones in the UK
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Analytics for Heat Pumps and Hot Water in the UK
See which channels bring real enquiries and new customers in the UK
- checkCall, form and chat tracking by campaign and landing page in the UK
- checkReporting tied to qualified leads and new customers, not vanity clicks in the UK
- checkDashboards your team can use to decide where to spend more or cut back in the UK
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CRM Integration for Heat Pumps and Hot Water in the UK
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in the UK
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in the UK
- checkSource tags so every sale traces back to the marketing that brought it in the UK
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in the UK
psychology
AI Optimisation for Heat Pumps and Hot Water in the UK
Make your business easier for AI search tools to understand and recommend in the UK
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in the UK
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in the UK
- checkMonitoring how AI surfaces your brand for searches like "heat pump installation cost" in the UK
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in the UK.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in the UK.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in the UK.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in the UK.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in the UK.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in the UK.
Certified and experienced
Certified where it matters. Accountable for the outcome in the UK.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in the UK.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified heat pumps and hot water enquiries from "heat pump installation cost" on Google.co.uk
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Less spend lost to Checkatrade, Bark, and Google Business Profile in the UK
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Faster replies on a UK number and a short form
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A clear view of which channel booked the work
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More qualified heat pump assessment and install bookings in the UK
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Rebate and electrification messaging aligned to current programs in the UK
This is heat pumps and hot water marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in the UK.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in the UK.
Budgets and reporting in £ (GBP). VAT at 20% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about heat pumps and hot water marketing? We have got honest answers in the UK.
Most heat pumps and hot water enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.co.uk we split "heat pump installation cost" from cheap research. The filter is a UK number and a short form plus Trustpilot, licence marks, and a Google Business Profile that matches Companies House, not another form field.
How quickly will Heat Pumps and Hot Water see results?
Paid can produce qualified enquiries in weeks. SEO on Google.co.uk compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "heat pump installation cost" and booking via a UK number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.co.uk and postcode and town pages. Every lead has a source. Consent Mode v2 and UK GDPR is in the measurement plan.
How do heat pump buyers usually find an installer in the UK?
Hot water failures lead to fast phone searches, while heating upgrades start with weeks of reading, comparing and asking friends. Both end with trust in the installer's sizing. We build marketing for each path rather than one generic message in the UK. Campaigns follow Google.co.uk and how local buyers actually enquire.
What counts as a good heat pump lead in the UK?
A household in your UK service area that has named its current fuel, roughly how big the house is and what it wants fixed. A hot water emergency with a phone number is also a good lead. A form with no details is only a name.
How do seasons change heat pump marketing in the UK?
Heating interest rises with the first cold weeks and bill shock after winter, and cooling interest rises in hot spells. Hot water failures happen all year, so those campaigns never pause. We plan content and budget ahead of each swing in the UK.
Do you handle rebate and incentive wording in the UK?
We write careful explainers that list the steps and point to the official source, and you confirm every line. We do not state amounts or promise eligibility. Pages are easy to update when the rules change in the UK.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in the UK.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in the UK.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in the UK.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in the UK.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in the UK.
Let's Book More Heat Pump Installs in the UK
If you install heat pumps or heat pump water heaters and want more booked jobs without racing on unit price, let us talk in the UK.