Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Energy and Home Improvement
More Install Bookings in Australia.
Right-Sized Systems.
Year-Round Comfort.
Built for Australian owner-led businesses competing in AU search. Heat pump and hot water buyers want efficient heating and cooling with clear running-cost savings. Rebates and bill anxiety push research, but sizing trust closes the sale.
We help you get heat pump and heat pump water heater leads, explain rebates and efficiency honestly, and show households why you are the installer to trust in Australia.
handshake verified star
Trusted by heat pump and hot water installers to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
Our heat pump marketing is built for installers that win on correct sizing, quality brands and service support, not the cheapest single-zone unit quote in Australia. Campaigns follow Google.com.au and how local buyers actually enquire. Heat Pumps and Hot Water demand shows up on Google.com.au as "heat pump installation cost" and "replace gas heating with heat pump". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Heat Pumps and Hot Water buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Heat Pumps and Hot Water operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "heat pump installation cost" and "replace gas heating with heat pump" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personHomeowners replacing gas or electric resistance heating in Australia
- personFamilies needing cooling and heating in one system in Australia
- personRenovators specifying HVAC during broader upgrades in Australia
- personBuyers researching hot water heat pumps for bill reduction in Australia
- personLandlords upgrading rentals for efficiency standards in Australia
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What buyers search for
searchheat pump installation costsearchreplace gas heating with heat pumpsearchhot water heat pump rebatesearchducted heat pump quotesearchheat pump installer near me
bolt
Ready to book
- boltSeasonal spikes in heating and cooling related searches in Australia
- boltForm fields on existing heating fuel and home size in Australia
- boltCombo research with insulation or solar content in Australia
- boltConsultation bookings after rebate announcement follow-up ads in Australia
What drives their decision
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Proof of experience with their home layout and climate zone in Australia
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Clear sizing methodology and brand options explained in Australia
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Rebate and financing transparency on total installed cost in Australia
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Reviews mentioning tidy install and post-sale support in Australia
How we capture intent
search
Electrification and product SEO in Australia
Pages on split, ducted and hot water heat pumps with rebate and sizing guides in Australia.
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Seasonal paid search in Australia
Heating and cooling campaigns timed to weather with gas-replacement angles in Australia.
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Local HVAC proof in Australia
Google Business Profile, reviews and galleries showing installs in similar homes in Australia.
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Bundle nurture in Australia
Follow-up ads for visitors also researching insulation or window upgrades in Australia.
my_locationmarketing geo for heat pumps and hot water covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Heat Pumps and Hot Water Marketing Approach
01
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Heat Pumps and Hot Water demand on Google.com.au
Heat Pumps and Hot Water shows up as "heat pump installation cost" and "replace gas heating with heat pump" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
filter_alt
Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
auto_awesome
Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose heat pumps and hot water jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
event
From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
insights
Attribution under Australian Privacy Act rules on lead forms
Every heat pumps and hot water enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Heat Pumps and Hot Water marketing services
search
SEO for Heat Pumps and Hot Water in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "heat pump installation cost" in Australia
- checkClear answers to questions people ask when comparing options like "replace gas heating with heat pump" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Heat Pumps and Hot Water in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "heat pump installation cost" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Heat Pumps and Hot Water in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how heat pumps and hot water customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
web
Web Design for Heat Pumps and Hot Water in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "hot water heat pump rebate" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
monitoring
Analytics for Heat Pumps and Hot Water in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Heat Pumps and Hot Water in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Heat Pumps and Hot Water in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "heat pump installation cost" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified heat pumps and hot water enquiries from "heat pump installation cost" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More qualified heat pump assessment and install bookings in Australia
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Rebate and electrification messaging aligned to current programs in Australia
This is heat pumps and hot water marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about heat pumps and hot water marketing? We have got honest answers in Australia.
Most heat pumps and hot water enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "heat pump installation cost" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Heat Pumps and Hot Water see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "heat pump installation cost" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do heat pump buyers usually find an installer in Australia?
Hot water failures lead to fast phone searches, while heating upgrades start with weeks of reading, comparing and asking friends. Both end with trust in the installer's sizing. We build marketing for each path rather than one generic message in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
What counts as a good heat pump lead in Australia?
A household in your Australian service area that has named its current fuel, roughly how big the house is and what it wants fixed. A hot water emergency with a phone number is also a good lead. A form with no details is only a name.
How do seasons change heat pump marketing in Australia?
Heating interest rises with the first cold weeks and bill shock after winter, and cooling interest rises in hot spells. Hot water failures happen all year, so those campaigns never pause. We plan content and budget ahead of each swing in Australia.
Do you handle rebate and incentive wording in Australia?
We write careful explainers that list the steps and point to the official source, and you confirm every line. We do not state amounts or promise eligibility. Pages are easy to update when the rules change in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Book More Heat Pump Installs in Australia
If you install heat pumps or heat pump water heaters and want more booked jobs without racing on unit price, let us talk in Australia.