Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Energy and Home Improvement
More System Quotes.
Even Comfort.
Efficient Upgrades.
Homeowners replace ducted (central) heating and cooling after years of use, and fast when it fails. They want whole-home comfort and running costs they can live with.
We help you get central heating and cooling replacement and install leads, explain zoning and upgrade benefits clearly, and make you the firm families trust for big-ticket installs.
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Trusted by ducted heating businesses to turn local demand into booked work Serving Dallas, Houston, Phoenix, Los Angeles, New York and Chicago and beyond.
Who This Is For
For HVAC businesses that win on proper load calculations, duct design and ongoing service, not the cheapest equipment swap.
check_circle Ducted heating and cooling installers serving family homes
check_circle HVAC firms replacing aging gas ducted systems
check_circle Teams marketing add-on cooling to existing ducted heating
check_circle Businesses competing against split-system-only installers
check_circle Operations cross-selling service plans and filter contracts
Who buys, and what they search
groups
Who you are marketing to
- personFamilies in larger homes outgrowing split systems
- personHomeowners with failed or aging ducted heaters
- personRenovators specifying central HVAC in extensions
- personBuyers comparing gas ducted against ducted heat pump
- personOwners wanting hidden duct aesthetics and zoning control
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What buyers search for
searchducted heating replacementsearchducted air conditioning costsearchwhole home heating systemsearchducted heat pump installationsearchgas ducted heating upgrade
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Ready to book
- boltWinter no-heat urgent searches and same-day call patterns
- boltMulti-week research on efficiency and zoning pages
- boltAssessment forms listing home size and existing system type
- boltFinancing page visits before quote acceptance
What drives their decision
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Proof of duct design and install quality in similar homes
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Load calculation and zoning explanations in plain language
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Service and filter plan availability after install
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Financing and rebate clarity on major replacements
How we capture intent
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Urgent and planned search
Split campaigns for breakdown terms and replacement upgrade intent.
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Whole-home education SEO
Pages on zoning, ducted heat pumps, gas replacement and running-cost comparisons.
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High-ticket nurture
Follow-up ads with financing, case studies and seasonal comfort angles.
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Local HVAC proof
Reviews and project stories from similar sized homes in target suburbs.
my_locationSuburbs with larger owner-occupied housing stock, separate from apartment zones where ducted is rarely suitable.
Our Ducted Heating and Cooling Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual inquiries early, focus on people ready to book, and steer leads toward the customers you actually want.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation.
05
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Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business.
Ducted Heating and Cooling marketing services
search
SEO for Ducted Heating and Cooling
Help nearby customers find you on Google before they call a competitor
- checkService and location pages built around searches like "ducted heating replacement"
- checkClear answers to questions people ask when comparing options like "ducted air conditioning cost"
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, inquire or book
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SEM for Ducted Heating and Cooling
Reach people who are ready to book on Google, without paying for clicks that never turn into customers
- checkGoogle Ads campaigns for "ducted heating replacement" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks
- checkLanding pages that match the ad and lead to calls or bookings
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Meta Ads for Ducted Heating and Cooling
Reach the right local audience on Facebook and Instagram with proof-led ads
- checkLocation and interest targeting matched to how ducted heating and cooling customers decide
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages
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Web Design for Ducted Heating and Cooling
Pages that make it easy to understand the offer and take the next step
- checkPages built for searches like "whole home heating system" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls
- checkForms, tap-to-call buttons and booking steps tested on phones
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Analytics for Ducted Heating and Cooling
See which channels bring real inquiries and new customers
- checkCall, form and chat tracking by campaign and landing page
- checkReporting tied to qualified leads and new customers, not vanity clicks
- checkDashboards your team can use to decide where to spend more or cut back
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CRM Integration for Ducted Heating and Cooling
Get every inquiry into your CRM (customer tracking system) fast, with its source recorded
- checkInquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person
- checkSource tags so every sale traces back to the marketing that brought it in
- checkAutomatic follow-up steps so new inquiries get a fast reply and more turn into sales
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AI Optimization for Ducted Heating and Cooling
Make your business easier for AI search tools to understand and recommend
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews
- checkMonitoring how AI surfaces your brand for searches like "ducted heating replacement"
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More in-home assessments for ducted replacement and new install
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Education on zoning, efficiency and running-cost comparisons
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Separate campaigns for breakdown urgency and planned upgrades
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Rebate and electrification angles where heat pump ducted applies
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Clear reporting on quoted system value and install conversion
This is ducted heating and cooling marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about ducted heating and cooling marketing? We have got honest answers.
How do homeowners usually choose a ducted installer?
Breakdown buyers choose the first firm that answers and can attend. Planned buyers compare quotes for weeks, reading about repair against replacement, zoning and running costs. Trust in your advice decides it. We build marketing for each path.
What counts as a good ducted lead?
A household in your service area that has named its system type, home size or fault. A breakdown call with an address is a good lead, and so is a planned replacement request with levels and photos. A bare name is not.
How do seasons affect ducted marketing?
Heating interest rises with the first cold weeks, and cooling interest with the first hot spells. Breakdown calls cluster in extreme weather. We plan budgets, pages and ads before each peak and keep reserve spend for sudden swings.
Can you promote ducted heat pump options and incentives?
Yes, carefully. We write fair comparisons with gas ducted and describe incentive steps with a link to the official source. You confirm the wording, and we avoid stating amounts or promising eligibility.
How do you handle our credentials and gas or refrigerant work?
We show your registration and insurance accurately. Decisions about gas, refrigerant and electrical work stay with your registered team, and we do not make safety or compliance claims you cannot support.
What should we have ready before starting?
Photos of finished installs, the systems you fit, your attendance hours and service area, and how you size a home. A list of the questions callers ask most is useful. We can start with less.
Which of the four services should we start with?
Many ducted firms start with paid search for breakdowns and a site that converts, then add SEO and social ads for planned replacements. We suggest an order based on your capacity and where your work comes from today.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to inquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
Let's Quote More Ducted Systems
If you install ducted heating and cooling and want more qualified assessments without racing on equipment price alone, let us talk.