Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Analytics for Ducted Heating and Cooling
Analytics for Ducted Heating and Cooling
A ducted heater that dies on the coldest night brings an urgent call. A worn-out system in a large family home brings months of quiet research, then a quote request. Both are ducted jobs, but one is worth a repair visit and the other a major replacement. Analytics shows which searches, ads and calls lead to each, and how much each costs to win.
For ducted heating and cooling firms that want to see which marketing leads to repairs, replacement quotes, accepted jobs and service plans, with honest limits on what can be traced.
What counts as a result in ducted heating
Context from how your customers search, compare and book.
A ducted business earns money in several ways, and clicks hide the differences. A breakdown call may end as a repair worth a modest fee. The same call may turn into a replacement worth many times more. A quote request may come from a household ready to buy or from someone just pricing a gas switch. Each outcome needs its own event.
Weather drives the pattern. The first cold snap brings a wave of failure calls and a spike in cheap clicks that do not become jobs. A long hot week does the same for cooling add-ons. Reports that compare this week with last week mislead. We compare with matching weeks from earlier seasons where records exist and with the weather itself.
The emergency phone line deserves the closest attention. Callers at night or on weekends are the most valuable and the least patient. Tracking shows how many were answered, how many reached voicemail and how long they waited. A missed no-heat call in winter goes to another firm within minutes, so this single number can justify a change in call routing.
Finance clicks, plan renewals and referrals from technicians in the field add more paths. Some customers turn up because a technician mentioned a replacement during a repair. Others come from a friend. Those routes will not show in ad reports. We separate traced from untraced sources so the figures are honest, even when that makes ads look less impressive.
Who this analytics suits
groups Customer segments
- person Ducted heating firms that also install ducted heat pumps and add-on cooling
- person Companies running an emergency line alongside planned replacement quotes
- person Owners with several technicians who want to see call handling by hour
- person Firms selling filter and service plans who want renewals counted
psychology What drives their decision
- check_circle Repair calls and replacement quotes counted apart
- check_circle Emergency line performance by hour of day
- check_circle Cost per accepted replacement
- check_circle Weather-aware comparisons instead of week-to-week noise
How we deliver Analytics
A clear, repeatable process built around how ducted heating and cooling customers search and decide.
1
Define the outcomes
We write down what counts: breakdown call answered, repair booked, replacement quote requested, home visit kept, quote accepted, service plan sold. Your office confirms which of these it can record today and which need a quick tick-box.
2
Set up number and form tracking
Separate numbers cover emergency ads, replacement ads, the website and the map listing. Quote forms save the home size, current system type and what the household wants fixed. Finance page visits and plan sign-ups become events too.
3
Check the emergency line
We review call logs by hour and day, count answered and missed calls and test call routing on a cold evening. The aim is to find holes, such as a number that rings out at six in the evening, before the first snap arrives.
4
Link spend and weather
Ad spend is lined up against calls and quotes. A simple weather note, such as the first cold week, sits beside each period. This avoids celebrating a cheap click month that was simply a chilly one.
5
Report monthly
You receive one clear page: calls and quotes by source, repairs against replacements, accepted jobs, plans sold, spend and cost per result. Anything untraceable is marked unknown, and we say what we would test next.
monitoring
What Ducted Heating and Cooling Analytics includes
See which channels bring real inquiries and new customers
- check_circle Call and form tracking
- check_circle Repair and replacement events
- check_circle Emergency line review
- check_circle Weather-aware monthly report
- check_circle Written tracking plan
What you can expect
- verified You can see which ads and searches lead to replacements, not only repair calls.
- verified The emergency line is measured, and missed night calls are visible.
- verified Finance page visits and plan sales are counted alongside quotes.
- verified Seasonal swings are explained, so a cold week is not mistaken for a better ad.
- verified Repairs that turn into replacements are linked back to where they started.
- verified Spending decisions rest on accepted ducted jobs rather than clicks.
Deliverables you receive
inventory_2 Separate tracking numbers for emergency ads, replacement ads, the site and the map listing
inventory_2 Events for repair bookings, replacement quote requests, kept home visits, finance page visits and plan sign-ups
inventory_2 A call log review showing answered, missed and voicemail calls by hour and day
inventory_2 Cost per accepted replacement and cost per repair booked, shown side by side
inventory_2 Season-aware comparisons against matching weeks in earlier years where records exist
inventory_2 A written tracking plan so any office manager can read what each number and tag means
Technical approach
The mechanics behind Analytics for ducted heating and cooling, explained plainly.
Repair-to-replacement links
Many replacement jobs begin as a repair visit. We link the repair record to the later replacement quote through the customer's phone or email, so you can see which ads started a long relationship rather than a one-off fix.
Call routing checks
We test the paths a call can take: office hours, after hours, busy lines and on-call technicians. Routing rules and voicemail messages are listed in the tracking plan. Gaps found in testing are fixed before they cost jobs.
Records you can trust
Your office marks job outcomes in a job system or sheet, and we match them to the original source. Matching is not perfect, since people use different phones and emails. We flag the share we could not match so the gaps stay visible.
What Ducted Heating and Cooling analytics setup costs
Ducted Heating and Cooling analytics setup starts at $500 USD one-time. Ongoing monthly reporting and reviews are scoped separately.
What's included
Tracking plan
IncludedA short plan naming the calls, forms and bookings that count as a real lead or sale for your business.
Tags, events and call numbers
IncludedTracking set up and tested so each lead is tied to the search or ad behind it.
Report and handover
IncludedA simple report layout and a walkthrough so your team can read it without help.
Monthly reviews, extra dashboards and data clean-up are scoped separately. Talk to us for a fit.
What to expect from analytics
Good tracking pays off after a full season has passed through it. The first weeks fix gaps and start the record.
Days 1 to 14
We audit existing numbers and forms, set up events and test the emergency call path from first ring to booked technician. You decide who in the office records repair and replacement outcomes.
Weeks 3 to 8
Reports begin to show calls, quotes and missed calls by hour. We may find routing holes or a form that fails on certain phones. Patterns at this stage are early, and we treat them with caution.
Months 3 to 6 and beyond
With a cold or hot spell recorded, cost per accepted replacement becomes useful and seasonal comparisons start to work. Budgets can shift between emergency and planned campaigns. Nothing about sales is promised.
Other Ducted Heating and Cooling marketing services
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Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
What should a ducted heating company track first? expand_more
Calls to the emergency line, answered and missed, and replacement quote requests with their source. Those two numbers show where urgent and planned money comes from. After that, add kept home visits and accepted quotes.
Can analytics tell a repair lead from a replacement lead? expand_more
Mostly, through separate numbers, forms and ad groups. The call itself may begin as a repair, so your office marks what it becomes. We then link the outcome to the original source.
Why compare with the same weeks last year? expand_more
Ducted demand follows the weather so strongly that week-to-week changes mislead. A matching week from a previous season, with a note on the weather, gives a fairer comparison. Where there is no history, we say the comparison is rough.
How do you handle jobs that came from a technician's suggestion? expand_more
They are labelled as technician referral in the lead list, not credited to ads. This keeps ad reports honest. It also shows how much of your ducted replacement work comes from your own team.
Can you track finance interest on big ducted jobs? expand_more
We can count visits to your finance page and requests for a finance conversation. The decision itself happens with your provider, so those results stay in your systems. We show the early steps only.
Does recording calls raise privacy issues? expand_more
It can, and local rules differ. We add notices where required, limit who can listen and keep recordings only as long as you decide. Your team confirms the wording, and reports show counts rather than names.
What does the monthly ducted report cover? expand_more
Calls and quotes by source, repairs against replacements, answered and missed emergency calls, accepted jobs, plan sales, spend and cost per result. It ends with what we suggest testing next. If the numbers are thin, it says so.
Ready to get more from Ducted Heating and Cooling Analytics?
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