Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Australia.
Energy and Home Improvement
More System Quotes in Australia.
Even Comfort.
Efficient Upgrades.
Built for Australian owner-led businesses competing in AU search. Homeowners replace ducted (central) heating and cooling after years of use, and fast when it fails. They want whole-home comfort and running costs they can live with.
We help you get central heating and cooling replacement and install leads, explain zoning and upgrade benefits clearly, and make you the firm families trust for big-ticket installs in Australia.
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Trusted by ducted heating businesses to turn local demand into booked work Serving Sydney, Melbourne, Brisbane, Perth, Adelaide and Gold Coast across NSW, VIC, QLD, WA and SA.
Who This Is For
For HVAC businesses that win on proper load calculations, duct design and ongoing service, not the cheapest equipment swap in Australia. Ducted Heating and Cooling demand shows up on Google.com.au as "ducted heating replacement" and "ducted air conditioning cost". We build marketing around suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade. Ducted Heating and Cooling buyers book through an Australian number and a short form. Proof that converts here is Google reviews, ABN, and licence details on the page. Slow replies lose the job to Hipages, Oneflare, and Google Business Profile. Reporting is in A$ (AUD); GST at 10% belongs in the unit economics.
check_circle Ducted Heating and Cooling operators covering Sydney, Melbourne, Brisbane, Perth and regional Australia
check_circle Teams that need "ducted heating replacement" and "ducted air conditioning cost" on Google.com.au
check_circle Businesses booking through an Australian number and a short form, not a shared directory
check_circle Owners who want proof via Google reviews, ABN, and licence details on the page
Who buys, and what they search
groups
Who you are marketing to
- personFamilies in larger homes outgrowing split systems in Australia
- personHomeowners with failed or aging ducted heaters in Australia
- personRenovators specifying central HVAC in extensions in Australia
- personBuyers comparing gas ducted against ducted heat pump in Australia
- personOwners wanting hidden duct aesthetics and zoning control in Australia
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What buyers search for
searchducted heating replacementsearchducted air conditioning costsearchwhole home heating systemsearchducted heat pump installationsearchgas ducted heating upgrade
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Ready to book
- boltWinter no-heat urgent searches and same-day call patterns in Australia
- boltMulti-week research on efficiency and zoning pages in Australia
- boltAssessment forms listing home size and existing system type in Australia
- boltFinancing page visits before quote acceptance in Australia
What drives their decision
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Proof of duct design and install quality in similar homes in Australia
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Load calculation and zoning explanations in plain language in Australia
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Service and filter plan availability after install in Australia
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Financing and rebate clarity on major replacements in Australia
How we capture intent
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Urgent and planned search in Australia
Split campaigns for breakdown terms and replacement upgrade intent in Australia.
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Whole-home education SEO in Australia
Pages on zoning, ducted heat pumps, gas replacement and running-cost comparisons in Australia.
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High-ticket nurture in Australia
Follow-up ads with financing, case studies and seasonal comfort angles in Australia.
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Local HVAC proof in Australia
Reviews and project stories from similar sized homes in target suburbs in Australia.
my_locationmarketing geo for ducted heating and cooling covers Sydney, Melbourne, Brisbane, Perth and regional Australia with suburb and state pages.
Our Ducted Heating and Cooling Marketing Approach in Australia
01
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Ducted Heating and Cooling demand on Google.com.au
Ducted Heating and Cooling shows up as "ducted heating replacement" and "ducted air conditioning cost" on Google.com.au. We capture suburb and state pages across Sydney, Melbourne, Brisbane, Perth and regional Australia, suburb plus trade.
02
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Leads that can book via an Australian number and a short form
We filter tyre-kickers and job-seekers. The booking path is an Australian number and a short form. Proof that converts is Google reviews, ABN, and licence details on the page, not a shared directory lead.
03
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Local proof, not a price race
Messaging names coverage, Google reviews, ABN, and licence details on the page, and response time. Slow replies lose ducted heating and cooling jobs to Hipages, Oneflare, and Google Business Profile in Australia.
04
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From click to booked work
Quote, follow-up and repeat work run through an Australian number and a short form. Reporting is in A$ (AUD); GST at 10% belongs in the job maths.
05
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Attribution under Australian Privacy Act rules on lead forms
Every ducted heating and cooling enquiry keeps source, campaign and page. Australian Privacy Act rules on lead forms is in the tag plan.
Ducted Heating and Cooling marketing services
search
SEO for Ducted Heating and Cooling in Australia
Help nearby customers find you on Google before they call a competitor in Australia
- checkService and location pages built around searches like "ducted heating replacement" in Australia
- checkClear answers to questions people ask when comparing options like "ducted air conditioning cost" in Australia
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Australia
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SEM for Ducted Heating and Cooling in Australia
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- checkGoogle Ads campaigns for "ducted heating replacement" and similar high-intent searches in Australia
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Australia
- checkLanding pages that match the ad and lead to calls or bookings in Australia
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Meta Ads for Ducted Heating and Cooling in Australia
Reach the right local audience on Facebook and Instagram with proof-led ads in Australia
- checkLocation and interest targeting matched to how ducted heating and cooling customers decide in Australia
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Australia
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Australia
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Web Design for Ducted Heating and Cooling in Australia
Pages that make it easy to understand the offer and take the next step in Australia
- checkPages built for searches like "whole home heating system" and for quote or booking requests in Australia
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Australia
- checkForms, tap-to-call buttons and booking steps tested on phones in Australia
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Analytics for Ducted Heating and Cooling in Australia
See which channels bring real enquiries and new customers in Australia
- checkCall, form and chat tracking by campaign and landing page in Australia
- checkReporting tied to qualified leads and new customers, not vanity clicks in Australia
- checkDashboards your team can use to decide where to spend more or cut back in Australia
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CRM Integration for Ducted Heating and Cooling in Australia
Get every enquiry into your CRM (customer tracking system) fast, with its source recorded in Australia
- checkEnquiries from website forms, calls and Facebook and Instagram lead forms sent to the right person in Australia
- checkSource tags so every sale traces back to the marketing that brought it in Australia
- checkAutomatic follow-up steps so new enquiries get a fast reply and more turn into sales in Australia
psychology
AI Optimisation for Ducted Heating and Cooling in Australia
Make your business easier for AI search tools to understand and recommend in Australia
- checkClear facts about your business, plus schema (hidden code that labels your details), so AI tools describe you accurately in Australia
- checkAn llms.txt file (a guide for AI tools) and consistent business details for ChatGPT, Perplexity and Google AI Overviews in Australia
- checkMonitoring how AI surfaces your brand for searches like "ducted heating replacement" in Australia
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Australia.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Australia.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Australia.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Australia.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Australia.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Australia.
Certified and experienced
Certified where it matters. Accountable for the outcome in Australia.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Australia.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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Qualified ducted heating and cooling enquiries from "ducted heating replacement" on Google.com.au
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Less spend lost to Hipages, Oneflare, and Google Business Profile in Australia
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Faster replies on an Australian number and a short form
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A clear view of which channel booked the work
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More in-home assessments for ducted replacement and new install in Australia
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Education on zoning, efficiency and running-cost comparisons in Australia
This is ducted heating and cooling marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Australia.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Australia.
Budgets and reporting in A$ (AUD). GST at 10% belongs in the unit economics.
You are in good company
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format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
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Warren Stokes
Director of Sales and Marketing, Avidian
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format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
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format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
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format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
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format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
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format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
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Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about ducted heating and cooling marketing? We have got honest answers in Australia.
Most ducted heating and cooling enquiries are time-wasters. Can you fix the quality?
Quality is targeting and message match. On Google.com.au we split "ducted heating replacement" from cheap research. The filter is an Australian number and a short form plus Google reviews, ABN, and licence details on the page, not another form field.
How quickly will Ducted Heating and Cooling see results?
Paid can produce qualified enquiries in weeks. SEO on Google.com.au compounds.
Do we have to sign a long contract?
No. It is month to month, with no commitment, and free to cancel with 1 month's notice. Most clients stay because "ducted heating replacement" and booking via an Australian number and a short form perform.
How do you report on what is working?
Reporting is enquiries and booked work, tied to Google.com.au and suburb and state pages. Every lead has a source. Australian Privacy Act rules on lead forms is in the measurement plan.
How do homeowners usually choose a ducted installer in Australia?
Breakdown buyers choose the first firm that answers and can attend. Planned buyers compare quotes for weeks, reading about repair against replacement, zoning and running costs. Trust in your advice decides it. We build marketing for each path in Australia. Campaigns follow Google.com.au and how local buyers actually enquire.
What counts as a good ducted lead in Australia?
A household in your Australian service area that has named its system type, home size or fault. A breakdown call with an address is a good lead, and so is a planned replacement request with levels and photos. A bare name is not.
How do seasons affect ducted marketing in Australia?
Heating interest rises with the first cold weeks, and cooling interest with the first hot spells. Breakdown calls cluster in extreme weather. We plan budgets, pages and ads before each peak and keep reserve spend for sudden swings in Australia.
Can you promote ducted heat pump options and incentives in Australia?
Yes, carefully. We write fair comparisons with gas ducted and describe incentive steps with a link to the official source. You confirm the wording, and we avoid stating amounts or promising eligibility in Australia.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Australia.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Australia.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Australia.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Australia.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Australia.
Let's Quote More Ducted Systems in Australia
If you install ducted heating and cooling and want more qualified assessments without racing on equipment price alone, let us talk in Australia.