Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
SEM for Ducted Heating and Cooling
Google Ads for Ducted Heating and Cooling in Australia
When a ducted heater fails on a freezing evening, the search is short and the first firm to answer usually wins. Planned upgrades run on a very different clock. Paid search lets you cover both, with a breakdown account that favours speed and an upgrade account that favours detail and patience.
For ducted heating and cooling firms that want paid search split between urgent breakdowns and high-value replacements, with calls tracked and every assessment counted.
How ducted buyers use paid search
Context from how your customers search, compare and book.
Breakdown clicks carry the most value per minute. A search for ducted heater not working or emergency ducted repair comes from a household that needs somebody now. We run those ads in your attendance hours, show the response promise and send the call to a person who can book a visit.
Upgrade searches are slow and large. People type ducted heating replacement cost, ducted reverse cycle quote or add cooling to ducted heating, then compare firms for weeks. These clicks cost more and take longer, but a signed whole-house system is worth many repair visits, so budget and patience are justified.
Seasonality is sharp. The first cold weeks and first hot spells flood the account with calls, and a quiet month can be followed by a week the diary cannot absorb. We prepare reserve budget, extra ad sets and rules for pausing spend when your technicians are fully booked.
The main waste comes from the wrong intent. Searches for do-it-yourself filter changes, spare motors, manuals, rental listings and jobs for technicians look like demand. Negative keywords, which block words you never want to show for, remove them. We read the search terms report each week to catch new leaks.
Who the ads must catch
groups Customer segments
- person Households with no heat or cooling who will book the first firm to pick up
- person Owners with an old gas ducted system pricing a replacement
- person Homeowners adding cooling to existing ducted heating
- person Builders and landlords looking for a reliable installer across several properties
psychology What drives their decision
- check_circle A real person answering during the stated hours
- check_circle Ads naming the exact problem they searched for
- check_circle Visible registration, insurance and warranty details
- check_circle A free or clearly priced assessment for larger jobs
How we deliver SEM
A clear, repeatable process built around how ducted heating and cooling customers search and decide.
1
Account review and attendance plan
We look at current campaigns, your phone setup and your technician capacity. We agree attendance hours, the suburbs you will cover for emergencies and the number of assessments you can take weekly, so spend never outruns the team.
2
Keyword groups by situation
We build separate groups for breakdown, repair, replacement, cooling add-on and new installation. Each has matching ads and a landing page that fits. Spare parts, manuals, rentals and jobs seekers go on the negative list.
3
Ads, extensions and offers
Ads name the system, the area and the response promise. Call buttons, location details and links to repair-or-replace and zoning guides sit beneath. Offers are those you can deliver, such as a same-week attendance or a free in-home assessment.
4
Call handling and qualifying
We set up call tracking and a short script: type of system, age if known, fault, number of levels and the household's urgency. Forms ask similar questions. Breakdown calls go to a person within seconds, and out-of-hours calls reach a clear message.
5
Weekly tuning and monthly review
Every week we clean the search terms, move budget between breakdown and upgrade groups and react to the weather forecast. Every month we report calls, booked visits, assessments and signed systems, explaining each change in plain words so you can question it.
query_stats
What Ducted Heating and Cooling SEM includes
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Australia
- check_circle Breakdown and upgrade campaigns
- check_circle Call tracking and qualifying script
- check_circle Weekly search term cleanup
- check_circle Weather and capacity budget rules
- check_circle Monthly report on assessments and systems
What you can expect
- verified Stranded households reach a firm that answers and gives an arrival time
- verified Replacement buyers see ads that match the system they searched for
- verified Spend stops leaking to manuals, parts and rental searches
- verified Calls arrive with system type, fault and urgency noted
- verified Budget follows the weather and your technician capacity
- verified Reports show cost per assessment and per signed ducted system
Deliverables you receive
inventory_2 Separate breakdown and planned-upgrade campaigns with their own pages
inventory_2 Keyword groups for repair, replacement, cooling add-on and new installation
inventory_2 Negative list blocking parts, manuals, rentals and jobs searches
inventory_2 Call tracking, a qualifying script and a clear out-of-hours message for callers
inventory_2 Weather-ready reserve budget with rules for pausing when fully booked
inventory_2 Monthly report on cost per booked visit and per signed system
Technical approach
The mechanics behind SEM for ducted heating and cooling, explained plainly.
Hours and bid control
We raise bids on breakdown terms in the hours your team can attend, and lower or pause them when no technician is free. A click you cannot answer costs money and sends the household to a competitor.
Weather-linked budget
Forecast cold or hot spells change demand within a day. We keep spare budget and ready-made ads for those peaks, so spend follows the weather without a rushed rebuild.
Tracking calls and signed systems
We count calls over a set length, forms and booked assessments. Where you record the value of signed systems, we pass that back, so the account learns which keywords bring large replacements as well as quick repairs.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Google Ads
Paid search brings the first calls fast, but cost per booking settles over several weeks as search terms are cleaned and pages are tested.
Days 1 to 14
We audit the account, set up call tracking and launch breakdown ads first. Early calls are reviewed to correct wording, hours and the booking path before more spend goes in.
Weeks 3 to 8
Replacement and cooling campaigns launch with their own pages. Search terms are cleaned weekly, budget shifts toward groups that produce assessments, and you see which suburbs and system types bring work.
Months 3 to 6 and beyond
With enough recorded jobs, we steer spend toward higher-value systems and prepare for the next season. Lead numbers cannot be promised, and cost depends on competition, weather and your response speed.
Other Ducted Heating and Cooling marketing services
search SEO for Ducted Heating and Cooling in Australia arrow_forward ads_click Meta Ads for Ducted Heating and Cooling in Australia arrow_forward web Web Design for Ducted Heating and Cooling in Australia arrow_forward monitoring Analytics for Ducted Heating and Cooling in Australia arrow_forward handshake CRM Integration for Ducted Heating and Cooling in Australia arrow_forward psychology AI Optimisation for Ducted Heating and Cooling in Australia arrow_forward
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
How much should a ducted firm spend on ads? expand_more
It depends on your area, your capacity and the share of work you want from paid search. We start with what your technicians can attend and scale as calls become assessments.
Is it worth bidding on emergency ducted terms? expand_more
Usually yes, when you can answer fast and attend within a stated time. Households with a failed ducted heater decide quickly. If your diary is full, we reduce those ads and focus on planned work.
Can ads mention gas ducted or ducted heat pump options? expand_more
Yes, with wording you approve. We keep claims about running costs honest and avoid stating incentive amounts. Gas and refrigerant compliance decisions stay with your registered team.
What about calls after hours? expand_more
We agree a plan: a forwarding number, a message that sets expectations or a clear call-back time. A missed ducted breakdown call usually goes to the next firm, so this plan matters.
How do you filter out people who want small repairs only? expand_more
Ads and forms state what you do, and you may add a minimum job type. Filter-change and part-purchase searches go on the negative list. Small repair calls can still be booked if you want them.
Can we run heating and cooling ads in one account? expand_more
Yes, as separate campaigns. Demand peaks differ, and buyers have different questions. Splitting them keeps budgets and reports clean for ducted systems.
How do you prove ads led to ducted systems? expand_more
Calls and forms are tagged by keyword and campaign, and you tell us which assessments turned into signed jobs. The monthly report then shows cost per visit and cost per signed system.
Ready to get more from Ducted Heating and Cooling SEM?
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