Meta Ads for Recruitment Agencies

Cold targeting cannot tell a hiring manager from a job seeker, so we do not spend on it. Meta earns its place as retargeting: the manager who visited the process page, the fee page or a sector page from search or Google Ads and did not inquire sees a plain reminder over the following weeks. Audiences are built from page visits and video views, never from a candidate database or a client list uploaded to the platform.

The creative explains, it does not pressure. A consultant on camera explaining how a brief runs in the first two weeks, a still of the sector pages, a short clip on retained versus contingency. No countdown, no claim about a hire, no salary figure written on a screen. Every piece is reviewed before it runs, and the owner approves what can be shown.

Licensing is state by state, and HeyLead holds none of it. As one example we read, New York General Business Law section 172 says no person shall open, keep, maintain, own, operate or carry on any employment agency without first procuring a license, issued by the commissioner of labor outside New York City and by that city's commissioner of consumer affairs within it, and posted in a conspicuous place in the agency. The owner confirms which rules apply in each state they recruit in, and the credentials page states only the licenses and memberships the agency actually holds.