Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010.
Meta Ads for Recruitment Agencies
Meta Ads for Recruitment Agencies in Singapore
Nobody signs terms of business because of a Facebook ad. They sign after a failed in-house search and two or three calls. Meta Ads keeps your agency in front of the manager who read your process page and left.
For owner-led recruitment agencies in Singapore that want to stay in front of managers still deciding, with retargeting from page visits, never from a candidate list.
Where Meta fits in a recruitment agency's marketing
Context from how your customers search, compare and book.
Cold targeting cannot tell a hiring manager from a job seeker, so we do not spend on it. Meta earns its place as retargeting: the manager who visited the process page, the fee page or a sector page from search or Google Ads and did not enquire sees a plain reminder over the following weeks. Audiences are built from page visits and video views, never from a candidate database or a client list uploaded to the platform.
The creative explains, it does not pressure. A consultant on camera explaining how a brief runs in the first two weeks, a still of the sector pages, a short clip on retained versus contingency. No countdown, no claim about a hire, no salary figure written on a screen. Every piece is reviewed before it runs, and the owner approves what can be shown.
Every employment agency in Singapore operates under the Ministry of Manpower's Employment Agencies Licence Conditions, and the marketing has to carry what they require. Licence Condition 4(a), as we read it in the MOM conditions document for Comprehensive Licences, requires the full name and licence number of the agency on any advertisement publicising its work, including the agency's website, name cards, pamphlets and publicity material on any social media platform, and on any advertisement distributed to the public by another person on the agency's behalf. Condition 4(b)(ii) adds that any such advertisement that refers to a specific employment agency personnel must carry that person's full name and registration number as stipulated on their registration card. Condition 4A(c) requires every job advertisement to state the selection criteria clearly and not use discriminatory language, including language that excludes Singaporeans or indicates a preference for non-Singaporeans, and 4A(e) requires applicants to be shortlisted on merit without discrimination on grounds irrelevant to the job, such as age, race, gender, religion, marital status and family responsibilities, or disability. So every page and ad we build shows the licence name and number, names a consultant only with their registration number, and uses no selection language the conditions bar. HeyLead holds no EA licence and places nobody.
Who this Meta Ads service suits
groups Customer segments
- person Agencies whose process and fee pages get visits that do not turn into enquiries on the first visit
- person Owners with a consultant willing to explain the process on camera in plain words
- person Firms whose hiring managers compare agencies over several weeks before a brief
- person Executive search boutiques that want discreet creative seen only by people who visited the search page
psychology What drives their decision
- check_circle Retargeting audiences built from client page visits, with candidate page visitors excluded
- check_circle Creative that explains the process and the terms without promising a hire
- check_circle Form and call-click tracking that reports cost per client enquiry in SGD
- check_circle A claims review of every piece of creative before it runs
How we deliver Meta Ads
A clear, repeatable process built around how recruitment agencies customers search and decide.
1
Pixel and audience audit
We check the pixel and the conversions API, confirm that candidate page visits are excluded from the client audiences, and agree with the owner what can be shown about the agency, its consultants and its past work in general terms.
2
Audience build
Retargeting audiences from process, fee, sector and executive search page visits with a 30 to 180 day window, and video view audiences from the consultant clips. Nothing is built from a candidate database or a client list.
3
Creative
Consultant-to-camera scripts on how a brief runs, stills of the sector and fee pages, and short clips on retained versus contingency. Every piece states the agency's name and licence number, makes no claim about a hire and is approved by the owner.
4
Launch and tracking
Campaigns go live once form and call-click tracking is confirmed and tagged by audience and creative. Client enquiries from Meta appear on their own line in the monthly report.
5
Quarterly refresh
Creative is refreshed each quarter so the same manager does not see the same clip for months, and audiences are reviewed against the enquiries they produced. Budget moves toward the audiences that bring conversations.
ads_click
What Recruitment Agencies Meta Ads includes
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- check_circle Pixel and conversions API setup
- check_circle Retargeting audiences from client page visits and video views
- check_circle Creative set and quarterly refresh
- check_circle Form and call-click tracking
- check_circle Monthly cost per client enquiry report
What you can expect
- verified Hiring managers who visited your process or fee page see a plain reminder rather than a pressure ad
- verified Retargeting audiences built from client page visits, with nothing built from a candidate or client list
- verified Creative that explains how a brief runs without promising a hire
- verified Form and call-click enquiries recorded by audience and creative
- verified A clear cost per client enquiry in SGD, reviewed monthly
Deliverables you receive
inventory_2 Pixel and conversions API setup and audit
inventory_2 Retargeting audiences from process, fee, sector and executive search page visits
inventory_2 Consultant-to-camera video scripts and stills of the client pages
inventory_2 Claims review of every piece of creative against what the agency can stand behind
inventory_2 Form and call-click tracking tagged by audience and creative
inventory_2 Monthly cost per client enquiry report
Technical approach
The mechanics behind Meta Ads for recruitment agencies, explained plainly.
Pixel and conversions API
Both are installed so form submissions and call clicks are recorded even when browser tracking is blocked. Events carry no personal data beyond what Meta's standard events require, and nothing from a candidate database or a client CRM is sent.
Audience hygiene
Audiences are built from client page visits and video views with a 30 to 180 day window. Candidate page visitors are excluded, enquirers are removed once they convert, and no customer list is uploaded.
Creative review
Every piece is checked before it runs: the agency's full name and licence number present, a consultant named only with their registration number, no promised hire or time to fill, no salary written on a screen and no candidate detail.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type.
Search and ads
IncludedSearch and ads aimed at people ready to enquire.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them.
What to expect from Meta Ads
Retargeting works on the hiring manager's timeline, not the campaign's. The first weeks build audiences, and enquiries follow as managers come back to an agency they recognise.
Days 1 to 14
We check the pixel, build audiences and creative and agree with the owner what can be shown. Campaigns go live once form and call-click tracking is confirmed.
Weeks 3 to 8
Audiences fill from search and Google Ads traffic, the first reminders run and the first client enquiries attributed to Meta appear on their own line in the report.
Months 3 to 6 and beyond
Creative is refreshed each quarter and audiences are reviewed against the enquiries they produced. We cannot promise a number of enquiries or mandates, because the manager decides when to brief.
Other Recruitment Agencies marketing services
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences.
Certified and experienced
Certified where it matters. Accountable for the outcome.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓Frequently Asked Questions
Can Meta Ads find hiring managers who need an agency? expand_more
Cold targeting cannot tell a hiring manager from a job seeker, so we do not spend on it. Meta earns its place as retargeting for managers who already visited your process, fee or sector page from search or Google Ads and did not enquire.
Can we retarget people who applied for our jobs? expand_more
Not in the client campaign. Candidate page visitors are excluded from the client audiences, and no candidate database is uploaded to the platform. A hiring manager and an applicant should never see the same reminder.
Can the ads say we have the best candidates? expand_more
No. A claim about candidate quality or a promised hire is one the agency cannot stand behind on every brief. The creative explains how the agency sources, how a brief runs and how it is paid, and leaves the judgement to the manager.
Do we need a consultant on camera? expand_more
It helps. A consultant explaining the first two weeks of a brief in plain words earns more trust than a stock handshake. If nobody wants to be on camera, stills of the process and fee pages with a short caption work, just less well.
How much should we spend on Meta? expand_more
Less than on search, because retargeting audiences are small. We set a budget in SGD that keeps the reminders in front of the audience without showing the same clip every day, and we move spend toward whichever audiences produce client enquiries.
Ready to get more from Recruitment Agencies Meta Ads?
Get a free audit and we will show you where you are losing enquiries today.
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