Martin
Founder, strategy and audits
Writes every audit and takes every first call. On your account from day one, running growth for SMEs since 2010 in Singapore.
Advisory
More Client Mandates.
Candidates Tracked Apart.
Built for Singapore Agencies.
A Singapore hiring manager with headcount to fill talks to two or three agencies before signing terms. We bring those client mandates in, and candidate traffic stays in its own campaign.
We build the client-intent pages, ads and tracking in Singapore.
handshake verified star
Trusted by owner-led recruitment agencies in Singapore to win more qualified requests from the buyers already searching for them.
Who This Is For
For owners of Singapore recruitment agencies and small search firms who want more client mandates from companies that fit their sectors and fee model, with candidate searches sent to their own path, no spend on job seekers, and nothing claimed about a hire that the agency cannot stand behind.
check_circle Owner-operators with 2 to 10 consultants who grew on referrals and a strong personal network but have never had a client channel of their own
check_circle Agencies of 10 to 40 staff with a business development hire who needs a steady flow of client enquiries to work
check_circle Specialist firms in one sector, such as accounting, engineering, healthcare, legal and construction, whose site reads like a jobs board rather than a pitch to a hiring manager
check_circle Boutique executive search firms that fill senior roles on retained terms and want enquiries from boards and founders, not applicants
check_circle Agencies whose website is mostly vacancy listings and says nothing to the operations director who needs a role filled by the end of the quarter
check_circle Owners who want to know which search, page or ad produced each set of signed terms before the next planning conversation
Who buys, and what they search
groups
Who you are marketing to
- personHiring managers whose own job advert produced applicants but nobody they would interview in Singapore
- personOwners of 20 to 200 staff businesses whose last agency went quiet after the first placement in Singapore
- personFinance, engineering, healthcare and legal employers that need a specialist who already knows the CVs in their market in Singapore
- personFounders and boards filling a senior or confidential role who want retained search rather than a contingency race in Singapore
- personHR managers who have been asked to shortlist two agencies and compare their terms in Singapore
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What buyers search for
searchrecruitment agency for accounting firms Singaporesearchheadhunter for sales rolessearchexecutive search firm Singaporesearchhow much do recruitment agencies charge in Singaporesearchpermanent recruitment agency CBDsearchengineering recruitment agency Singapore
bolt
Ready to book
- boltA form or call that names a role, a location and a hiring timeline in Singapore
- boltReturn visits to the process page and the fee page in Singapore
- boltSearches that pair recruitment agency or headhunter with a sector, a role or Singapore or an area
- boltAn enquiry submitted early in the week or just after a quarter starts, which is when hiring plans turn into briefs in Singapore
What drives their decision
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A plain account of how the agency sources, how it shortlists and what happens in the first two weeks in Singapore
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Evidence that the agency recruits in their sector and salary band, in general terms that respect confidentiality in Singapore
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A fee structure they can read before they call, in SGD, with the replacement or rebate terms stated
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A named consultant who answers the phone the same day in Singapore
How we capture intent
search
Client-intent SEO
Separate pages for each sector and role family the agency recruits in, each written for the question the hiring manager typed, plus a plain page on how the agency works and how it charges, with candidate pages kept on their own path in Singapore.
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Intent-split Google Ads
Client campaigns with their own budgets by sector, and exclusions for jobs, careers, apply, salary, CV and recruiter jobs, reviewed every week in Singapore.
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Process and terms page
A page that states which sectors the agency recruits in, how it sources, how fast it presents a shortlist, how it is paid, and the agency's licence name and number as the MOM conditions require in Singapore.
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Same-day replies
Alerts and follow-up so every client enquiry reaches a named consultant the same business day, including the ones that arrive on a Sunday evening when a manager is planning the week in Singapore.
my_locationTargeting across Singapore, from the CBD and Tanjong Pagar to Jurong, Tampines and Woodlands, bounded to the island and weighted toward the sectors your signed terms came from, with no spend on candidate searches or on searches from Johor or further afield.
Our Recruitment Agencies Marketing Approach
01
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Reaching People Who Are Ready to Buy
Customers choose based on location, timing and need. We reach people while they research, compare and get ready to book, with a focus on local searches for what you offer in Singapore.
02
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Better-Quality Leads
Not every lead is worth your time. We filter out casual enquiries early, focus on people ready to book, and steer leads toward the customers you actually want in Singapore.
03
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Messaging That Sets You Apart
We build your message around trust, local relevance and clear value, so customers choose you for more than price in a crowded Singapore market.
04
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Support From First Search to Repeat Business
From the first search to the quote, follow-up and repeat business, we make sure your online presence backs up every offline conversation in Singapore.
05
insights
Clear Reporting on What Works
We set up tracking that shows where each lead came from, which channels help close a sale, and what each one returns on your spend, so you know what is really bringing in business in Singapore.
Recruitment Agencies marketing services
search
SEO for Recruitment Agencies
Help nearby customers find you on Google before they call a competitor in Singapore
- checkService and location pages built around searches like "recruitment agency for accounting firms Singapore"
- checkClear answers to questions people ask when comparing options like "headhunter for sales roles" in Singapore
- checkTechnical fixes that make your site easy for Google to read and easy for customers to call, enquire or book in Singapore
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SEM for Recruitment Agencies
Reach people who are ready to book on Google, without paying for clicks that never turn into customers in Singapore
- checkGoogle Ads campaigns for "recruitment agency for accounting firms Singapore" and similar high-intent searches
- checkBlocked search terms (negative keywords) that cut job-search, how-to and out-of-area clicks in Singapore
- checkLanding pages that match the ad and lead to calls or bookings in Singapore
ads_click
Meta Ads for Recruitment Agencies
Reach the right local audience on Facebook and Instagram with proof-led ads in Singapore
- checkLocation and interest targeting matched to how recruitment agencies customers decide in Singapore
- checkAd images and copy that show real proof, a clear offer and a reason to get in touch now in Singapore
- checkRetargeting (follow-up ads) for people who already viewed your pricing, services or gallery pages in Singapore
web
Web Design for Recruitment Agencies
Pages that make it easy to understand the offer and take the next step in Singapore
- checkPages built for searches like "executive search firm Singapore" and for quote or booking requests
- checkReviews, credentials and the areas you serve visible before anyone scrolls in Singapore
- checkForms, tap-to-call buttons and booking steps tested on phones in Singapore
Our team
The same people on the audit and on the work
Martin writes every audit and takes the first call. The same team stays on the account. 160+ businesses since 2010 in Singapore.
Yoana
Social and app development
Shapes social strategy and builds practical app experiences that turn attention into action in Singapore.
Mike
SEO
Owns technical, local and content SEO so the right buyers find you when demand is highest in Singapore.
Robert
Paid media
Plans and manages paid search and social campaigns around qualified leads in Singapore.
Elmer
Analytics
Connects tracking, attribution and reporting so decisions are based on revenue-quality data in Singapore.
Dino
Design
Creates clear brand and conversion-focused design across landing pages, campaigns and product experiences in Singapore.
Certified and experienced
Certified where it matters. Accountable for the outcome in Singapore.
Verified platform knowledge, 25+ years of hands-on experience, and an operating track record since 2010 in Singapore.
Google AdsCertified
✓Google AnalyticsCertified
✓Google Tag ManagerCertified
✓Operating since 2010Proven experience
✓What You Can Expect
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More client enquiries from hiring managers in the sectors and salary bands your fees are built on in Singapore
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Client demand and candidate demand split into separate pages, campaigns and reports in Singapore
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A clear cost per qualified client enquiry by channel in Singapore
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Pages that explain how you source, how you shortlist and how you charge in SGD, in plain words, with no promised hire or time to fill
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An enquiry path that asks for the role, the location and the hiring timeline, so the first call is a real conversation about terms in Singapore
This is recruitment agencies marketing designed to book real jobs and build a reputation that compounds, not just chase lead volume in Singapore.
The HeyLead Difference
Marketing measured in booked jobs, not clicks
Every channel is tied back to real enquiries and won work, so you always know what your marketing is actually returning in Singapore.
Budgets and reporting in S$ (SGD). GST at 9% belongs in the unit economics.
You are in good company
starstarstarstarstar
format_quote I have worked with Martin and his company for several years. He managed our website and provided SEO and SEM support. He has been a great partner in this area and always produced high quality results. I recommend him for any needs you may have in this area.
person
Warren Stokes
Director of Sales and Marketing, Avidian
starstarstarstarstar
format_quote I have worked with HeyLead for over a decade. There is no one else I would trust with lead generation and IT. I have tried others, to my detriment. If you want someone who is dedicated and trustworthy, you could not pick someone better.
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Andrew Woodruff
CEO, Woodruff Property Management
starstarstarstarstar
format_quote Our company 1800 CLEANER has worked with Martin for over two years now and we can attest he is one of the best. His technical knowledge in the SEO and online marketing space is second to none. But more importantly he cares. He listens and truly empathises with the client. We have no hesitation in recommending him.
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Michael Sweet
CEO, 1800 CLEANER
starstarstarstarstar
format_quote HeyLead was able to quickly bring structure and order to our Search Engine Marketing campaigns. Their methodical approach turned around our SEM performance and allowed us to demonstrate the ROI from the programs.
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Paul Liddiatt
Chief Marketing Officer, NewBook
starstarstarstarstar
format_quote HeyLead helped us develop SEO ranking on key search terms for our platform. They also helped us build, test and manage our paid SEM program. They were very responsive to our specific goals and brought subject matter expertise, saving us a lot of time and effort.
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Joe Charlson
CEO, CallerReady
starstarstarstarstar
format_quote The team at HeyLead managed our SEO and SEM with great aptitude. I would recommend their services for anyone looking to level up their search engine presence, paid or organic.
person
Kim Lazaro
Digital Marketing Manager, NewBook
Frequently Asked Questions
Questions about recruitment agencies marketing? We have got honest answers in Singapore.
What does recruitment agency marketing include in Singapore?
Recruitment agency marketing for an owner-led agency in Singapore includes client-intent pages for searches like recruitment agency for accounting firms and headhunter for sales roles, a plain page on how you source, how you shortlist and how you charge in SGD, Google Ads split between client intent and candidate intent with job seeker searches excluded, Meta retargeting for hiring managers still weighing which agency to brief, and call and form tracking that reports cost per qualified client enquiry in SGD. HeyLead does the marketing. The owner keeps every fee, terms and candidate decision.
Is this page for job seekers, jobs boards or RPO vendors?
No. This page is for the owner of a recruitment agency or a small executive search firm with about 2 to 40 staff in Singapore that fills permanent roles for client companies. It is not a page for candidates, not a jobs board, not a recruitment process outsourcing vendor and not staffing software. If you are looking for a job, this page will not help you, and the pages we build send candidates to their own path rather than into the client campaign.
Which searches actually bring client mandates?
The ones a hiring manager types. Recruitment agency with a sector attached, headhunter with a role attached, executive search firm with Singapore or an area, and how much do recruitment agencies charge in Singapore. Candidate searches such as jobs near me, CV help, careers and recruiter jobs bring applicants, not clients. They are excluded from the client campaign and, if the agency wants them, sent to a separate candidate page with its own tracking.
How do you keep candidate traffic out of the client campaign?
Separate pages, separate campaigns and separate reports. Client pages talk to the hiring manager and ask for the role, the location and the timeline. Candidate pages, if the agency wants them, talk to the applicant and ask for a CV. The client campaign carries exclusion lists for jobs, careers, apply, salary, CV and recruiter jobs, reviewed every week, so the owner can see client enquiries on their own line in Singapore.
Do you need an employment agency licence to do this marketing?
HeyLead holds no employment agency licence and places nobody. The agency does, and the Ministry of Manpower's Employment Agencies Licence Conditions reach into the marketing. Condition 4(a), as we read it, requires the agency's full name and licence number on any advertisement publicising its work, including the website, name cards, pamphlets and publicity material on any social media platform, and on adverts distributed by another person on the agency's behalf. Condition 4(b)(ii) requires the full name and registration number of any employment agency personnel an advert refers to. So the licence name and number sit on every page and ad we build, and a consultant is named only with their registration number. The owner confirms their own compliance in Singapore.
What is one new client actually worth to an agency?
As an illustration, not a forecast HeyLead will deliver: one new client that hires several times a year, at the fee the agency sets in SGD, is the commercial point of the whole exercise. We do not publish an industry fee rate, we do not quote a figure for your fee and we do not promise a placement. We report cost per qualified client enquiry so the owner can set that number against their own fee schedule.
Can you promise a number of mandates or a time to fill?
No. Hiring managers brief agencies on their own schedule, the agency decides which roles to take, and a placement depends on the candidate market. We do not promise a number of mandates, a hire or a time to fill. We report which pages, searches and ads produced client enquiries so the owner can judge the channel on evidence in Singapore.
How long before client enquiries arrive?
Google Ads can bring client enquiries within weeks of launch, usually from managers who are already comparing agencies. Search visibility for sector and city terms builds over months. A website rebuild takes a few weeks to plan and build, and the first month after launch shows which pages earn enquiries. We report progress as it comes rather than promising a date in Singapore.
Will you write about our placements and clients?
Only in the general terms the owner approves, such as the sector, the role level and the location, and never with a client name or a candidate detail that has not been agreed in writing. Confidentiality is part of why a hiring manager briefs an agency, and the site has to show that you take it seriously in Singapore.
Which service do we start with?
It depends on the audit. An agency with a candidate-first website usually starts with the process, sector and fee pages, because ads sent to a jobs board homepage waste spend. An agency with a plain client page and no traffic usually starts with Google Ads on client-intent searches. We tell you which after we look at the site, the tracking and the searches in your sectors in Singapore.
Marketing from $500 USD a month
Month to month, no commitment. One fee covers the pages, the search and ad work and the tracking. Ad spend is separate and stays in your own accounts in Singapore.
Starting at
$500 USD per month
Free to cancel with 1 month's notice. Tell us what you sell and where. We come back with what the first month would fix in Singapore.
Get a Free AuditWhat $500 a month covers
Pages
IncludedPages built around the searches your buyers actually type in Singapore.
Search and ads
IncludedSearch and ads aimed at people ready to enquire in Singapore.
Tracking
IncludedCalls, forms and bookings tagged to the search, ad or page behind them in Singapore.
Let's Win More Client Mandates
If you run an owner-led recruitment agency in Singapore and want client enquiries from hiring companies that fit your sectors, let's talk. We start with your website, your terms of business in SGD and the searches hiring managers actually type.